The global trail camera products market was valued at USD 4.2 billion in 2021 and is projected to expand at a CAGR of 11.3% from 2022 to 2030. The rising popularity of photography and hunting is driving the demand for trail cameras. Trail cameras are used to take pictures or videos of wildlife and other objects, particularly in remote areas, for surveillance and research purposes. The increasing preference for nature and wildlife photography is also driving the demand for trail cameras. In addition, the growing trend of adventure and outdoor activities, such as hiking and camping, is fueling the demand for trail cameras. Furthermore, technological advancements in trail cameras, such as improved resolution, storage capacity, battery life, and waterproofing, are expected to boost market growth in the coming years.

The increasing adoption of artificial intelligence (AI) cameras is expected to drive the market in the near future. AI cameras are equipped with facial recognition and motion detection features, which enable them to detect and recognize animals and capture images automatically. In addition, the increasing demand for rugged cameras with better resolution and low-light performance is expected to create lucrative opportunities for the market. For instance, in March 2021, FLIR Systems, Inc. launched the FLIR C2 compact thermal camera, which is equipped with a high-resolution thermal imaging detector with a resolution of 160 x 120 pixels.

The increasing demand for wireless trail cameras is also driving the market. Wireless trail cameras are used to send images and videos remotely to smartphones and tablets. The increasing demand for wireless trail cameras is attributed to the benefits such as low cost, portability, and convenience. In addition, the growing demand for solar-powered trail cameras is expected to positively influence the market in the near future. Solar-powered trail cameras are used to take pictures and videos in remote areas without the need for external power sources.

Furthermore, key players are focusing on introducing new product innovations to attract a wide range of customers. For instance, in December 2021, Bushnell launched a new trail camera, Bushnell Core DS, which is equipped with dual-sensor technology, allowing users to capture both 12-megapixel photos and 1080p HD videos. The camera is equipped with a 0.2-second trigger speed and a motion-activated sensor that detects motion up to 80 feet away. The growing demand for such innovative products is expected to further boost the market growth in the coming years.

The trail camera market is mainly driven by the increasing use of remote surveillance systems across the globe. Growing consumer demand for advanced surveillance systems, such as trail cameras, is expected to drive the market growth over the forecast period. According to an article published by the National Wildlife Federation, in October 2020, trail cameras are becoming increasingly popular for wildlife research and monitoring. Furthermore, technological advancements in trail cameras, such as high-end sensors, improved image resolutions, and extended battery life, are contributing to the growth of the market.

The accessories segment is projected to expand at the fastest CAGR of 16.0% from 2021 to 2027. The increasing demand for accessories, such as memory cards, solar panels, and flash extenders, is expected to fuel the segmental growth. Furthermore, the growing demand for wireless trail cameras with extended battery life is also expected to drive the demand for accessories. The growing demand for trail camera accessories is expected to drive the growth of the segment in the near future.

The trail camera products market is primarily distributed through online retail channels. The online segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period, owing to the convenience and easy access offered by the online distribution channel. Furthermore, the presence of a wide range of trail camera products and their reviews on different digital platforms, such as Amazon and Walmart, is expected to fuel the growth of the segment in the coming years.

The specialty stores segment is expected to capture the second-largest market share in 2022. The specialty stores provide a wide range of trail camera products, such as game cameras, security cameras, and motion-activated cameras, that are designed for specific purposes, such as hunting and surveillance. Furthermore, these stores also offer technical assistance and installation services, thereby increasing their sales.

The trail camera market is segmented on the basis of type into Cellular and Non-Cellular. The Cellular segment accounted for the largest revenue share of 70.3% in the year 2022. The rise in the number of network operators offering 4G and 5G services with high-speed internet connectivity is driving the demand for cellular trail cameras. Furthermore, the increasing adoption of cellular trail cameras due to the convenience and ease of use is also propelling the market growth.

The Non-Cellular segment is anticipated to expand at the highest CAGR of 10.9% over the forecast period. The increasing popularity of non-cellular trail cameras due to their low price and availability of various features such as night vision and motion sensors is driving the demand for non-cellular cameras. Furthermore, the increasing demand for non-cellular cameras in remote areas due to their easy installation is also a key factor contributing to the market growth.

North America is expected to hold the largest market share and witness the highest CAGR during the forecast period. The growth in the region is driven by the rising demand for trail cameras for hunting activities. Also, the rising disposable income in the region and the increasing trend of outdoor activities are likely to fuel the regional market growth. For instance, in April 2021, the U.S. Fish and Wildlife Service announced that the country’s Wildlife and Sport Fish Restoration Program had received $2.8 billion in funding for 2021, which is likely to encourage the purchase of trail cameras for hunting activities.

Europe is expected to witness moderate growth during the forecast period. The growing demand for wildlife management and monitoring is expected to boost the demand for trail cameras in the region. For instance, in October 2021, the European Commission adopted a new regulation to improve electronic identification of animals in the EU, which could lead to an increase in the use of trail cameras for monitoring and tracking animal movements.

In this part of the trail camera products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your trail camera products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenue for trail camera products business comes from the sale of the cameras, the sale and/or rental of accessories, and the sale of associated services such as installation, training, and technical support. Here you will find a list with a description of each of them and other possible sources of profit such as training courses, digital subscriptions, and e-commerce.

Projecting Expenses

In this section, all the regular expenses related to keeping the trail camera products business running will be described. The list of operating expenses includes manufacturing costs, inventory costs, research & development costs, personnel costs, marketing costs, and other administrative costs.

Some of the key companies operating in the trail camera market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Bushnell Corporation launched the Trophy Cam HD Aggressor, a trail camera featuring a 30-megapixel resolution and a 32GB SD card.

– In August 2022, Browning Trail Cameras launched the Strike Force Pro XD trail camera that features a 20-megapixel resolution and an 80-foot detection range.

– In September 2022, Moultrie Products launched the A-5 Gen2 trail camera with a 20-megapixel resolution and an impressive 80-foot detection range.

Some of the prominent players in the trail camera market include:

– Bushnell Corporation
– Browning Trail Cameras
– Moultrie Products
– Stealth Cam
– Wildgame Innovations
– Primos Hunting
– Cuddeback
– Reconyx
– SpyPoint
– Covert Scouting Cameras

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global trail camera products market based on product type, technology, end-user, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Digital Cameras
– Accessories

2. Technology Outlook (Revenue, USD Million, 2017 – 2030)

– Infrared
– Wireless
– Others

3. End-User Outlook (Revenue, USD Million, 2017 – 2030)

– Wildlife Research
– Home & Property Security
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key trends in the global trail camera products market?
[A]: Key trends in the global trail camera products market include the increasing demand for night vision and infrared trail cameras, rising demand for wireless trail cameras, and the growing popularity of game cameras in hunting activities.

[Q]: Who are the major players in the global trail camera products market?
[A]: Major players in the global trail camera products market include Bushnell Corporation, Stealth Cam, Browning Trail Cameras, Cuddeback, and Moultrie Products.

[Q]: What are the factors driving the growth of the global trail camera products market?
[A]: Factors driving the growth of the global trail camera products market include the increasing use of trail cameras for security and surveillance purposes, the rising popularity of hunting activities, and the growing awareness about the benefits of using trail cameras.

[Q]: What are the major opportunities for players in the global trail camera products market?
[A]: Major opportunities for players in the global trail camera products market include the increasing demand for advanced features such as night vision and infrared, the rising demand for wireless trail cameras, and the growing popularity of game cameras in hunting activities.

[Q]: What region is expected to be the most lucrative for trail camera products market?
[A]: North America is expected to be the most lucrative region for the global trail camera products market, due to the presence of a large number of trail camera users, the increasing use of trail cameras for security and surveillance purposes, and the rising popularity of hunting activities.