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Treehouse Glamping Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global treehouse glamping products market was valued at USD 3.6 billion in 2022 and is projected to expand at a CAGR of 12.0% from 2023 to 2030. Glamping is becoming an increasingly popular form of camping and is a growing trend in the tourism industry. Treehouse glamping is a unique, eco-friendly way for travelers to experience the outdoors without sacrificing comfort. These products offer travelers a luxurious and unique experience compared to regular camping.
The growing trend of eco-tourism is driving the demand for treehouse glamping products. Consumers are increasingly opting for eco-friendly, carbon-neutral travel experiences, which is driving the demand for treehouse glamping products. Furthermore, treehouse glamping products are becoming increasingly popular among millennials who are looking for unique and adventurous experiences. This trend has been further supplemented by the rising trend of sharing photos and videos of such experiences on social media.
Manufacturers are introducing innovative products to cater to the increasing demand for treehouse glamping products. For instance, in April 2021, Treehouse Point introduced new treehouse rental options for couples and families. The new treehouse rental options include two-bedroom and three-bedroom treehouses, as well as an outdoor kitchen and dining area. Furthermore, in February 2021, Treehouse Masters launched a range of luxury treehouses, including a two-story treehouse with a wraparound porch and a two-story treehouse with a hot tub.
In addition, the increasing number of treehouse glamping resorts around the world is expected to further support the growth of the market. For instance, in April 2021, the world’s first treehouse glamping resort, Treehouse Glamping Resort, opened in Germany. This resort offers treehouse rentals with modern amenities, including an outdoor kitchen and dining area, hot tubs, and fire pits. Furthermore, the increasing availability of treehouse glamping products in both online and offline stores is expected to further boost the growth of the market.
Product Insights
The accommodation segment led the market and accounted for a share of around 35.5% in 2022. Growing demand for eco-friendly, unique, and immersive experiences is driving the growth of the treehouse glamping product market. According to an article published by the National Geographic, in March 2020, treehouses are being used for glamping getaways. Furthermore, the increasing availability of treehouse glamping sites, rising disposable incomes, and the growth of the travel and leisure industry are creating a favorable environment for the expansion of the segment.
The food and beverage segment is anticipated to expand at the fastest CAGR of 10.4% over the forecast period. Growing demand for organic and locally sourced food and beverages is one of the key factors driving the growth of the segment. Moreover, the increasing need for convenience and the emergence of various treehouse glamping sites are other factors driving the segment. According to an article published by Lonely Planet, in January 2019, treehouse glamping sites provide a variety of food and beverage options such as breakfast hampers, pizza ovens, and BBQs.
Distribution Channel Insights
The offline stores segment held a significant share of the Treehouse Glamping products market in 2022. The segment is driven by the rising popularity and increasing demand for treehouse glamping. The camping stores and outdoor specialty stores offer a wide range of products such as tents, sleeping bags, camping furniture, and other glamping accessories. The rising number of camping trips and outdoor activities with family and friends is projected to drive the segment.
The direct-to-consumer (DTC) segment is estimated to expand at the highest CAGR over the forecast period. The rise in the presence of online retailers, such as Amazon and Flipkart, and the increasing penetration of the internet in developing countries has provided an opportunity for DTC sales of treehouse glamping products. Moreover, the demand for custom-made and personalized products is on the rise as more customers are willing to pay for premium products and services. Companies, such as Glamping Hub, offer personalized services to customers, such as customizing the design of their treehouse and providing a unique experience. This is anticipated to drive the segment over the forecast period.
Type Insights
The treehouse glamping products market is segmented into two types: private treehouse glamping and public treehouse glamping.
The private treehouse glamping segment is estimated to reach USD 7.2 billion by 2022, at a CAGR of 12.4% during the forecast period. Private treehouse glamping provides an adventure to customers in the form of luxury treehouses built in an individual’s own backyard. Private glamping is gaining popularity as customers prefer to have a secluded and private treehouse experience.
The public treehouse glamping segment is estimated to reach USD 2.3 billion by 2022, at a CAGR of 10.7% during the forecast period. Public treehouse glamping is gaining popularity among customers due to its secluded and exotic nature. Increasing investments by governments and private organizations in public treehouse glamping are driving the market. Additionally, rising demand for eco-friendly and sustainable tourism is also creating lucrative opportunities for the public treehouse glamping segment.
Regional Insights
Europe is estimated to hold the largest share of the market in 2022, owing to the presence of prominent players such as Treehouse Glamping and the rising trend of eco-tourism in the region. Germany, France, Italy, and the U.K. are the key countries driving the growth of the treehouse glamping market in Europe. The increasing prevalence of treehouse glamping spots in the U.K. is expected to further contribute to the market growth. For instance, in August 2021, Treehouse Glamping opened its new glamping site in the Lincolnshire Wolds in the U.K.
Asia Pacific is expected to witness the fastest growth in the market in the coming years, due to the increasing demand for unique and luxurious travel experiences in the region. In addition, the growth of the online travel agency (OTA) platform is expected to increase the demand for treehouse glamping in Asia Pacific. For instance, in March 2021, Treehouse Glamping partnered with OTA platform Airbnb to expand its presence in the region.
Financial Projections
In this part of the treehouse glamping products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your treehouse glamping products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a treehouse glamping products business comes from the sale of treehouse glamping products such as cabins, treehouses, tents, bedding, furniture, and other accessories. Other possible sources of profit include the sale of gift cards, online services, and advertising.
Projecting Expenses
In this section, all the regular expenses related to keeping the treehouse glamping products business running will be described. The list of operating expenses includes labor costs, rent, utilities, advertising, supplies, inventory, and other costs associated with running the business.
Key companies & market share insights
Some of the key companies operating in the treehouse glamping market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Bear Mountain Treehouses launched the Bear Mountain Treehouse Resort, a new treehouse glamping resort located in the Pacific Northwest.
– In August 2022, Treehouse Paradise launched its first treehouse glamping resort in California, offering luxury treehouse cabins in the heart of the forest.
– In October 2022, Treehouse Lodges launched a new line of luxury treehouse suites in the UK, offering an exclusive glamping experience in the heart of nature.
Some of the prominent players in the treehouse glamping market include:
– Bear Mountain Treehouses
– Treehouse Paradise
– Treehouse Lodges
– Treehouse Hotels
– Treehouse Villas
– Treehouse Cottages
– Treehouse Masters
– Treehouse World
– Treehouse Village
– Treehouse Point
Global Treehouse Glamping Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global treehouse glamping products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Tents & Shelters
– Furniture
– Lighting
– Cooking & Eating Utensils
– Accessories
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Premium
– Economy
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key factors driving the treehouse glamping products market?
[A]: The increasing demand for unique and adventurous vacations and experiences, the growing trend of eco-tourism and the increasing disposable income are some of the key factors driving the treehouse glamping products market. The growing popularity of treehouses as a form of accommodation, the increasing demand for customized treehouses, and the rising awareness among travelers regarding the benefits of treehouses are also factors that are expected to drive the treehouse glamping products market.
[Q]: Which regions are expected to be lucrative for treehouse glamping products?
[A]: North America is expected to be the most lucrative region for treehouse glamping products. This is attributed to the presence of a large number of treehouse glamping sites, the growing trend of luxury camping, and the presence of a large number of eco-tourists in the region.
[Q]: What are some of the trends observed in the treehouse glamping products market?
[A]: Some of the trends observed in the treehouse glamping products market are the increasing popularity of luxury treehouses, the growing demand for sustainable treehouses, the increasing demand for treehouses with modern amenities, and the growing preference for treehouses with modern interiors.
[Q]: Who are some of the key players in the treehouse glamping products market?
[A]: Some of the key players in the treehouse glamping products market are Treehouses of Serenity, Treehouse Masters, Treehouse Point, and The Outpost Treehouse Hotel.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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