The U.S. air fresheners market was valued at USD 5.36 billion in 2021 and is expected to register a CAGR of 5.3% during the forecast period, 2022-2030. The market is driven by the increasing demand for air freshening products, which is mainly driven by the rising awareness of the need to maintain good indoor air quality and odor control. This, in turn, is boosting the demand for air fresheners in the U.S. market. Furthermore, the growing popularity of natural air fresheners is also driving the market growth.

The increasing number of product launches and the rising demand for air fresheners from the hospitality sector are further fueling the market growth. For instance, in April 2021, ScentAir launched a new range of air fresheners for the hospitality sector, which provides a range of benefits such as scenting, odor control, and air cleaning. The new air fresheners are eco-friendly and contain natural essential oils.

The growing trend of personalization and customization among consumers has led to an increase in demand for air fresheners with custom fragrances and scents. This has prompted vendors to launch products with various flavors, scents, and colors. For instance, in April 2021, Air Wick launched a range of customizable air fresheners with six different fragrances. The product can be personalized to suit the needs of the customers.

The increasing number of new product launches is also driving the market growth. For instance, in February 2021, Glade launched a new range of air fresheners, Glade Sense & Spray, which are equipped with motion sensors. The product is expected to generate huge demand due to its ease of use, convenience, and innovative design.

The increasing demand for online shopping is also driving the growth of the market. The availability of a wide range of air fresheners on various e-commerce websites is encouraging customers to purchase these products online. This, in turn, is helping to drive the growth of the market. Furthermore, the availability of attractive discounts and offers on online purchases is also driving the market growth.

The room fresheners segment led the market and accounted for a share of more than 35% in 2022. The demand for room fresheners has increased in the U.S. due to the rising adoption of air fresheners in households to maintain a pleasant and fresh smell. Moreover, rising awareness among consumers regarding air fresheners’ health benefits, such as improving air quality, is also driving the market. According to an article published by the New York Times in June 2020, air fresheners can help to reduce the levels of airborne allergens, such as dust mites, pet dander, and mold spores.

The gel-based segment is anticipated to expand at the fastest CAGR of 5.2% over the forecast period. Growing demand for gel-based air fresheners in the U.S. is attributed to their long-lasting fragrance, convenience of use, and easy availability in various varieties, such as floral, citrus, and others. Furthermore, the increasing popularity of gel-based air fresheners in commercial spaces, such as hospitals, schools, and offices, is another factor driving the segment growth.

The supermarkets and hypermarkets segment accounted for the major share of the U.S. air fresheners products market in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase air freshener products. According to a study by Statista in 2020, the majority of U.S. consumers buy their air fresheners from supermarkets & hypermarkets while the percentage of consumers who buy online is gradually increasing. Supermarkets & hypermarkets also provide a wide range of selection of products and assist customers in making rapid purchasing decisions for the required air freshener product.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. This growth is attributed to the increasing use of internet and smartphones for buying air fresheners. Online retailers provide convenience to customers in terms of comparison of prices and product reviews, ease of purchase and delivery at their doorstep. In addition, online retailers also offer discounts and promotional activities to attract customers. For instance, Amazon offers coupon discounts and promotional activities such as Amazon Prime and Amazon Pantry.

The aerosol air fresheners segment accounted for the largest revenue share of 33.9% in the year 2023. The convenience of usage, wide product portfolio, and availability of air fresheners in multiple fragrances and sizes are the key factors driving the segment. Also, the rising demand for aerosol air fresheners from institutional buyers such as hotels and restaurants, and modern trade outlets is further boosting the segment.

The gel-based air fresheners segment is anticipated to expand at the highest CAGR of 7.3% over the forecast period. The increasing product innovation, such as the introduction of gel-based air fresheners with natural fragrances, is expected to drive the segment. Also, the increasing per capita income and rising demand for air fresheners in households is further propelling the segment growth. For instance, in January 2021, Air Wick, a brand of Reckitt Benckiser, launched a new range of gel-based air fresheners with natural fragrances.

The U.S. accounted for the largest revenue share of over 45% in 2022. The high demand for air fresheners products in the U.S. is attributed to factors such as the growing awareness regarding the health benefits associated with air fresheners, and the increasing trend of using air fresheners as a home décor. Moreover, the increasing demand for eco-friendly air fresheners is expected to drive the market in the country. For instance, in April 2021, Clean Air Solutions launched a water-based air freshener in the U.S.

Asia Pacific is expected to witness the second-fastest growth in the coming years. The rising demand for air fresheners in the region is driven by the increasing disposable income and the growing awareness regarding air fresheners amongst consumers. Moreover, the presence of some major players in the region, such as Godrej Consumer, Procter & Gamble, and Glade, is expected to further boost the market in the region. For instance, in February 2021, Godrej launched a range of air fresheners in India with natural fragrances.

In this part of the U.S. Air Fresheners Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a U.S. Air Fresheners Products business comes from sales of air fresheners, fragrances, and other related products. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and online sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the U.S. Air Fresheners Products business running will be described. The list of operating expenses includes salaries, wages, costs of goods sold, taxes, advertising, rent, utilities, insurance policies, and other related expenses.

Some of the key companies operating in the U.S. air fresheners market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Glade, a brand of air fresheners owned by SC Johnson, launched a new line of air fresheners with natural fragrances and plant-based ingredients.

– In August 2022, Air Wick, owned by Reckitt Benckiser, launched new fragrances for its range of air fresheners.

– In October 2022, Febreze, a brand of air fresheners owned by Procter & Gamble, launched a new range of air fresheners with a plant-based odor eliminator.

Some of the prominent players in the U.S. air fresheners market include:

– SC Johnson & Son Inc.
– Reckitt Benckiser Group Plc
– Procter & Gamble Co.
– Church & Dwight Co., Inc.
– Henkel AG & Co. KGaA
– S. C. Johnson & Son, Inc.
– Sunstar Americas, Inc.
– Willert Home Products
– Ambi Pur
– Air Wick

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. air fresheners products market based on product, distribution channel, application, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Aerosol Sprays
– Candles & Incense
– Electric Air Fresheners
– Gels & Oils
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Commercial
– Residential

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– U.S.
– Canada
– Mexico

[Q]: What are the factors driving the growth of the U.S. Air Fresheners Products Market?
[A]: The U.S. air fresheners products market is being driven by the increasing demand for air fresheners from the consumer side, improved product innovation and the availability of a wide range of products that are designed to meet the needs of different consumer groups and the rising awareness among consumers about the health and hygiene benefits of air fresheners.

[Q]: Who are the Key Players in the U.S. Air Fresheners Products Market?
[A]: The key players in the U.S. air fresheners products market are Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son, Inc., Church & Dwight Co., Inc., and Henkel AG & Co. KGaA.

[Q]: What is the Potential of Product Innovation?
[A]: The potential for product innovation in the air fresheners market is quite high, with innovative products being developed to meet the needs of different consumer groups. Companies are launching products with advanced features like automatic timing, multiple fragrance options and powerful scent delivery systems.

[Q]: What is the Outlook for the U.S. Air Fresheners Products Market?
[A]: The U.S. air fresheners products market is expected to grow at a CAGR of 4.3% during the forecast period (2020-2025), driven by factors such as increasing consumer disposable income and rising demand for air fresheners.

[Q]: What Region Offers the Largest Opportunity for Sales of Air Fresheners Products?
[A]: The North American region is expected to be the largest market for air fresheners products owing to the presence of a large number of players in the region and the increasing demand for these products from consumers.