The U.S. biscuits products market was valued at USD 18.5 billion in 2022 and is expected to register a CAGR of 4.5% from 2023 to 2030. The U.S. biscuits market is driven by the rising demand for convenient, ready-to-eat food items, increasing disposable incomes, and the growing inclination toward convenience food products. Furthermore, the growing population of health-conscious consumers who are focusing on nutrition and diet is also driving the demand for biscuits. The growing demand for low-calorie, low-sugar, and gluten-free products, as well as the increasing popularity of organic products, is also expected to drive the market during the forecast period.

The growing demand for biscuits in the U.S. is further attributed to the increasing number of snacking occasions and the increasing demand for snacks in the country. In addition, the growing demand for biscuits with flavors and ingredients, such as fruits, nuts, and chocolate, is expected to drive the market growth in the country. Moreover, the availability of low-priced ready-to-eat snacks is also expected to drive the demand for biscuits products in the U.S.

The growing demand for convenience food products, coupled with the increasing preference for packaged food, is a major factor driving the U.S. biscuits market. Furthermore, the introduction of innovative flavors has led to a surge in the demand for biscuits from different age groups. For instance, in August 2021, Pepperidge Farm launched a new line of golden and chocolate-flavored biscuit products for children, which are available in various packaging sizes.

Moreover, a rise in the number of working women has increased the demand for convenience food products such as biscuits. Furthermore, companies are focusing on product innovation and launching new flavors to cater to the changing consumer preferences. For instance, in October 2021, Mondelēz International launched a new biscuit product line, Oreo Thins, in the U.S. The new product line includes flavors such as original, chocolate cream, and peanut butter. This product launch is expected to help the company attract new customers and boost its market share.

The U.S. biscuits market is highly competitive, and prominent players are focusing on launching new products to gain a competitive advantage. Furthermore, strategic partnerships, mergers and acquisitions, and product launches are some of the key strategies adopted by the leading players in the market. For instance, in May 2021, Campbell Soup Company acquired Snyder’s-Lance, Inc. for USD 4.9 billion, to expand its portfolio of biscuits.

The cookies segment accounted for the largest share of the U.S. biscuits products market in 2022. The increasing popularity of cookies among consumers in the U.S. is driving the growth of the segment. According to an article by Nielsen, in May 2020, cookies are the most popular snack in the U.S. with an average annual spending of $9.9 billion. Furthermore, the availability of products in different flavors, packaging, and sizes is further driving the demand for cookies.

The crackers segment is expected to register a CAGR of 5.8% over the forecast period. The growing popularity of crackers among health-conscious consumers is driving the segment growth. The growing demand for organic, gluten-free, and whole-grain crackers is further propelling the growth of the segment. Additionally, the increasing number of product launches and the increasing focus on product innovation by manufacturers are some of the key factors driving the crackers market.

The supermarkets and hypermarkets segment dominated the U.S. biscuits market during the historic period and is anticipated to register a CAGR of 3.7% during the forecast period. This growth is attributed to the increasing demand for convenience foods by consumers. Supermarkets and hypermarkets offer a wide range of biscuits to consumers, enabling them to select from a variety of products. Additionally, these establishments provide a wide range of discounts and promotional offers, such as buy-one-get-one-free offers, which further increases the overall demand for biscuits.

The online segment is expected to be the fastest-growing distribution channel for biscuits during the forecast period. Increasing internet penetration and the rising number of online shoppers have encouraged manufacturers to expand their presence in the online space. E-commerce websites provide convenience to consumers by providing doorstep delivery and attractive discounts, which is expected to drive the segment’s growth over the forecast period.

The sweet biscuit segment accounted for the largest revenue share of 66.3% in the year 2022. The growth of this segment is attributed to the increasing demand for biscuits with a sugar content such as chocolates, cookies, and wafers. This can be attributed to the changing lifestyle of consumers, who prefer to consume sweet snacks over other snacks. Furthermore, manufacturers are launching new products to increase the variety of biscuits available in the market. For instance, in August 2020, Mondelez International, Inc. launched Milka & Oreo Choco-Mix, a combination of chocolate-flavored cookies in the U.S.

The salted biscuit segment is anticipated to expand at the highest CAGR of 4.7% over the forecast period. The rise in health consciousness among the U.S. population, the increasing demand for low-fat snacks, and the introduction of healthy snacks are propelling the demand for salted biscuits. Moreover, manufacturers are introducing new products to meet the rising demand. For instance, in February 2020, Kellogg’s launched Special K Popcorn Chips, a snack with low-fat content, in the U.S.

The U.S. is the largest market for biscuits and accounted for a revenue share of over 54.9% in 2022. The U.S. biscuits market is driven by factors such as increasing disposable income of consumers, growing demand for convenience food, and rising trend of snacking. Moreover, the rising number of restaurants, cafes, and bakeries in the country has further led to an increase in the demand for biscuits. For instance, in February 2022, Mondelēz International launched a new line of biscuits in the U.S. called SnackFutures.

Europe is expected to witness the second-fastest growth in the coming years. The increasing demand for convenience food and rising health consciousness among consumers are driving the growth of the market in the region. Moreover, the presence of leading biscuit manufacturers in the region is further expected to drive the market growth. For instance, in October 2021, United Biscuits launched a range of snack bars in Europe.

In this part of the US Biscuits Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your US Biscuits Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a US Biscuits Products business comes from the sale of different biscuits products. Here you will find a list with a description of each of them. Other possible sources of profit such as fundraising, wholesale, and direct sales should also be considered.

Projecting Expenses
In this section, all the regular expenses related to keeping the US Biscuits Products business running will be described. The list of operating expenses includes wages, ingredients and packaging costs, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the U.S. biscuits market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Mondelēz International launched a new range of biscuits, ‘Oreo Thins’, made with real cocoa.

– In June 2022, Kellogg’s launched a new range of biscuits, ‘Krave’, made with whole wheat.

– In August 2022, Pepperidge Farm launched a range of low-sugar biscuits called ‘Soft Baked.’

Some of the prominent players in the U.S. biscuits market include:

– Kellogg’s
– Mondelēz International
– Campbell Soup Company
– Conagra Brands
– General Mills
– Pepperidge Farm
– The Kroger Co.
– B&G Foods
– Flowers Foods
– McVitie’s

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. biscuit products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Savory Biscuits
– Sweet Biscuits
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the U.S. Biscuits Products Market?
[A]: The major drivers of the U.S. Biscuits Products Market include the increasing demand for convenience food, rising prevalence of snacking, growing health consciousness among consumers, increasing availability of products, and changing lifestyles. Consumers are increasingly opting for healthy snacks, which is driving the demand for biscuits. The increasing availability of biscuit products in retail stores, supermarkets, and online stores has also contributed to the growth of the market.

[Q]: What are the Key Players in the U.S. Biscuits Products Market?
[A]: Key players in the U.S. Biscuits Products Market include Kellogg Company, Mondelez International, Inc., Nestlé S.A., General Mills, Inc., and Ralcorp Holdings, Inc.

[Q]: What are the Major Types of Biscuits in the U.S. Market?
[A]: The major types of biscuits in the U.S. market are sweet biscuits, savory biscuits, breakfast biscuits, and cookies. Sweet biscuits are the most popular type of biscuit and are usually made with flour, sugar, butter, and baking powder. Savory biscuits are usually made with flour, butter, milk, and baking powder. Breakfast biscuits are usually made with flour, milk, butter, and baking powder, and are usually eaten with breakfast. Cookies are usually made with flour, sugar, butter, and baking powder, and can be either sweet or savory.

[Q]: What are the Recent Trends in the U.S. Biscuits Products Market?
[A]: Recent trends in the U.S. Biscuits Products Market include the increasing demand for healthier biscuits, the rising popularity of organic and gluten-free biscuits, the increasing demand for convenience food, and the increasing availability of products. Additionally, manufacturers are introducing new flavors and textures to attract more consumers.