The U.S. energy drinks market size was estimated at USD 10.6 billion in 2022 and is expected to expand at a CAGR of 7.3% from 2023 to 2030. The increasing demand for energy drinks among the youth population, rising health consciousness, and a surge in the number of working people are some of the factors driving the market growth. Moreover, key players operating in the market are introducing new products and flavors to cater to the changing consumer needs and preferences.

The convenience stores channel segment accounted for the largest market share in 2022 and is expected to continue its dominance over the forecast period. This can be attributed to the increasing consumer preference for energy drinks due to their convenience and availability in stores, coupled with the availability of various flavors of energy drinks. In addition, the increasing number of convenience stores and supermarkets offering energy drinks is also contributing to the segment’s growth. Furthermore, the increasing penetration of online retail channels is expected to create lucrative opportunities for the market over the forecast period.

The increasing prevalence of health issues is leading to a surge in the demand for energy drinks. Moreover, with the growing trend of the energy drink culture, especially among the youth, the market is expected to benefit. Moreover, the increasing number of working people is expected to boost the demand for energy drinks as they look for an energy boost to improve their physical and mental performance. In addition, the increasing number of special occasions, such as parties and events, is expected to drive the demand for energy drinks over the forecast period.

In addition, the increasing awareness of the health benefits associated with energy drinks is also boosting their use among consumers. The presence of natural ingredients and vitamins in some energy drinks is expected to contribute to their growing popularity. Furthermore, the availability of energy drinks in various flavors, such as berry and citrus, is also driving the market growth. Furthermore, the increased availability of energy drinks in convenient formats, such as cans and bottles, is expected to fuel the market growth.

The growing trend of energy drink consumption at cafes, bars, and pubs is expected to create lucrative opportunities for the market. In addition, the increasing demand for energy drinks among athletes is also boosting the market growth. Furthermore, the introduction of new flavors of energy drinks with natural ingredients is expected to contribute to the market growth. Moreover, the increasing popularity of energy drinks in emerging countries, such as India and China, is expected to accelerate the market growth.

The U.S. energy drinks market is primarily driven by the rising consumption of energy drinks among young adults and athletes. According to an article published by Forbes in May 2020, nearly 50% of the energy drink consumption is among 18 to 24-year-olds. Furthermore, rising health concerns among individuals has been driving the demand for energy drinks as they are perceived to have health benefits such as providing energy and boosting alertness, which is anticipated to drive the market growth.

In addition, intense competition among energy drink manufacturers is expected to drive the market growth. Moreover, easy availability of energy drinks across different distribution channels such as hypermarkets, supermarkets, convenience stores, and online stores is further anticipated to fuel the market growth. The increasing popularity of energy shots is further anticipated to spur the market growth. Energy shots are small, intensely flavored beverages that provide immediate energy and boost metabolism.

The supermarkets and hypermarkets segment accounted for the major share of the U.S. Energy Drinks Products market in 2022. Supermarkets & hypermarkets offer a wide variety of products such as energy drinks, soft drinks, and other beverages, which drive the market growth. Furthermore, the presence of supermarkets & hypermarkets in the vicinity of customers, their large product range, and competitive pricing offered by these stores are some of the major factors driving the growth of this segment.

The convenience stores/petrol marts segment is expected to register the highest CAGR of 5.3% during the forecast period. The trend of buying energy drinks from convenience stores & petrol marts is increasing due to their presence in close proximity to consumers. Furthermore, convenience stores & petrol marts also offer a wide range of energy drinks in various flavors, which attracts the customers. Additionally, convenience stores & petrol marts offer a wide range of energy drinks at competitive prices, which further drives the market growth.

The carbonated segment accounted for the largest revenue share of 56.7% in the year 2022. The rising popularity of energy drinks among health-conscious consumers and the increasing buzz created by social media campaigns have resulted in higher sales of carbonated energy drinks. Furthermore, the emergence of new flavors, such as exotic fruit and bubblegum, has increased the demand for carbonated energy drinks. For instance, in April 2022, Monster Energy, a brand of Monster Energy Co., launched a new flavor of energy drink called Monster Rehab, which is a combination of tea and lemonade.

The non-carbonated segment is projected to expand at the highest CAGR of 10.3% over the forecast period. The rising trend of consuming non-carbonated energy drinks, especially among the younger generations, is the major driver of growth in this segment. Manufacturers are launching new flavors of non-carbonated energy drinks to attract consumers. For instance, in April 2022, PepsiCo, Inc. launched a new flavor called Blueberry Pomegranate, which is a combination of blueberries and pomegranate.

The U.S. energy drinks market is estimated to account for the largest revenue share of over 39.5% in 2022. A large number of American consumers are health-conscious and actively seeking out healthier alternatives to traditional carbonated beverages. This factor is expected to drive the growth of the market in the U.S. Moreover, the presence of prominent players, such as Monster Beverage Corporation, Red Bull Gmbh, and Rockstar, Inc., is expected to further contribute to the growth of the market in the region. For instance, in June 2021, Monster Beverage Corporation launched the Monster Energy Ultra Arctic Shine in the U.S.

In terms of growth, Europe is expected to witness the second-fastest growth in the coming years. Increasing awareness among consumers regarding health and wellness is expected to drive the growth of the market in the region. Major players in the region, such as Coca Cola, PepsiCo, and Red Bull Gmbh, are further expected to contribute to the growth of the market. For instance, in January 2021, PepsiCo launched the Mountain Dew Energy range of energy drinks in the UK.

In this part of the energy drinks products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the energy drinks products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a energy drinks products business comes from the sale of energy drinks products to retailers, wholesalers, and consumers. Here you will find a list with a description of each of them and other possible sources of profit such as promotional activities, advertising, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the energy drinks products business running will be described. The list of operating expenses includes materials, labor, shipping, packaging, marketing and advertising, utilities, insurance policies, and others.

Some of the key companies operating in the U.S. energy drinks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Red Bull GmbH launched the Red Bull Energy Cola, a new energy drink with added carbonation.

– In August 2022, Monster Beverage Corporation launched the Monster Energy Ultra Red, a new flavor of energy drink.

– In October 2022, Rockstar Inc. launched the Rockstar Zero Sugar, a new sugar-free energy drink.

Some of the prominent players in the U.S. energy drinks market include:

– Red Bull GmbH
– Monster Beverage Corporation
– Rockstar Inc.
– PepsiCo Inc.
– The Coca-Cola Company
– Arizona Beverage Company
– National Beverage Corporation
– Cott Corporation
– Keurig Dr Pepper
– Hansen’s Natural Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global US energy drinks market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Energy Drinks
– Energy Shots
– Energy Mixers

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is key to success in the energy drinks market. Companies are investing in innovative product development to create unique flavors, colors, and packaging that will appeal to consumers. Companies are also introducing organic and naturally-sourced ingredients to appeal to health-conscious customers. Additionally, manufacturers are launching innovative energy drink formulations that provide health benefits and address specific health concerns.

[Q]: Who are the Key Players in the US Energy Drinks Market?
[A]: Major players in the US energy drinks market include Red Bull GmbH, Monster Beverage Corporation, Rockstar, Inc., The Coca-Cola Company, PepsiCo, Inc., and Arizona Beverages USA, LLC.

[Q]: What are the factors driving the US energy drinks market?
[A]: Key factors driving the US energy drinks market include increasing health consciousness among consumers, rising disposable income, and the availability of a wide range of flavors. Additionally, the increasing popularity of energy drinks among athletes and on-the-go consumers is also driving the market.

[Q]: What are the Challenges Facing the US Energy Drinks Market?
[A]: Key challenges facing the US energy drinks market include the increasing demand for healthier alternatives, government regulations, and rising costs of raw materials. Additionally, the emergence of alternative energy drinks such as coffee and tea are also hindering the growth of the market.