The U.S. fast food and quick services restaurants market was valued at USD 232.5 billion in 2022 and is projected to expand at a CAGR of 6.7% from 2023 to 2030. The market growth is attributed to the increasing consumer preference for convenience and fast food. Fast foods are high in calories and carbohydrates, and are often fried, which makes them an attractive option for time-constrained consumers. The trend of eating out is also growing among millennials and Generation Z, who are more likely to opt for convenience over other factors when dining outside.

In addition, the expansion of the fast-food industry has resulted in an increased availability of quick services restaurants, which are offering a wider range of products at a competitive price. The emergence of quick services restaurants has provided customers with convenient, affordable meals. Moreover, fast food and quick services restaurants are increasingly offering products that are healthier, with more natural and organic ingredients, to meet the growing demand for healthier food.

Furthermore, the presence of industry giants is also driving the market growth. McDonald’s, Burger King, and Wendy’s are some of the leading players in the U.S. fast food and quick services restaurants market. These players are continuously introducing innovative products to attract customers and maintain their market position. For instance, in April 2021, Burger King launched a new Impossible Whopper, made with plant-based patties.

Moreover, the rising trend of health food consumption is also boosting the demand for healthy fast food and quick services restaurant products. Companies operating in the market are introducing healthier options such as salads and fresh vegetables to meet the changing dietary requirements of customers. For instance, in October 2021, McDonald’s introduced a new range of salads with a variety of toppings. The introduction of these products is expected to fuel the growth of the market in the coming years.

Lastly, the rapid growth of technology and social media has further propelled the market growth. Customers have become more aware of their food choices, and are making an effort to seek healthier options. Companies are increasingly investing in social media campaigns to promote their products and enhance their reach. For instance, in June 2021, Burger King launched a new campaign titled ‘#WhoIsTheKing’ on social media platforms to promote its new range of products. This is expected to further drive the market growth in the coming years.

Burger segment accounted for the largest market share of around 30.9% in 2020. The growing popularity of fast food restaurants and the increasing demand for burgers are the major factors driving the growth of the burger segment. According to an article published by National Restaurant Association in April 2020, burgers have been topping the list of the most popular menu item for the past five years in the U.S. Furthermore, the introduction of new flavors and varieties of burgers by fast food chains are further driving the growth of the segment.

The pizza segment is expected to witness the fastest growth over the forecast period. Rapid urbanization, changing lifestyle, and rising disposable incomes are the major factors driving the demand for pizza in the U.S. According to an article published by the National Restaurant Association, pizza has been the second most popular item on the menu for the past five years. Moreover, the introduction of new flavors, toppings, and crusts by fast food restaurants is further boosting the growth of the segment.

The drive-through segment held the major share of the U.S. fast food and quick service restaurants market in 2022. The growing demand for convenience and ease of access have enabled the drive-through segment to capture the major share of the market. According to a study by the National Restaurant Association, more than 70% of customers prefer drive-through restaurants as they offer convenience and faster service.

In addition, the increasing demand for delivery services has enabled the online segment to expand at the highest CAGR of 12.5% from 2021 to 2022. The growing penetration of smartphones and the increasing usage of mobile apps for ordering food have bolstered the demand for online delivery services. Furthermore, the increasing number of partnerships between fast food and quick service restaurants and third-party delivery companies is expected to drive the segment growth during the forecast period. For instance, in May 2021, McDonald’s Corporation partnered with Uber Eats to offer delivery services in the U.S.

The fast food segment accounted for the largest revenue share of 52.3% in the year 2022. The demand for fast food restaurants is driven by factors such as convenience and affordability. Moreover, the growing demand for convenience food is also driving the growth of the fast food segment. The growing demand for burgers, sandwiches, tacos, and other such items from fast food restaurants is expected to drive the market during the forecast period.

Moreover, the increasing number of quick service restaurants is likely to fuel the market growth in the coming years. Quick service restaurants are known for their convenience, hygiene, and quality of food. Companies such as McDonald’s, Burger King, Wendy’s, and KFC are continuously expanding their outlets in the U.S., which is expected to drive the market growth in the forecast period. Furthermore, the growing trend of online ordering and delivery of food is also driving the growth of the quick service restaurants segment.

The US is the largest market for fast food and quick service restaurants and accounted for over 40% of the global market in 2022. The increasing demand for convenience and the growing number of working individuals are the major factors driving the growth of the market in the region. Moreover, the presence of a large number of fast food and quick service restaurants in the United States is also driving the growth of the market. The US has a large number of fast food and quick service restaurants, such as McDonald’s, Burger King, and KFC, which are leading providers of fast food and quick service restaurants.

The Asia Pacific is expected to witness the fastest growth over the forecast period due to the increasing disposable income, the growing number of working individuals, and the increasing demand for convenience. The Asia Pacific is home to leading players, such as McDonald’s, KFC, and Pizza Hut, which are expected to further accelerate the growth of the market in the region. Furthermore, the increasing number of food delivery services and the growing popularity of digital payments are also expected to drive the growth of the market in the region.

In this part of the U.S. Fast Food and Quick Services Restaurants business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for a U.S. Fast Food and Quick Services Restaurants business comes from sales of food and beverage products. Here you will find a list with a description of each of them and other possible sources of profit such as catering services, delivery services, online orders, and discounts for special occasions.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Fast Food and Quick Services Restaurants business running will be described. The list of operating expenses includes wages, rent, utilities, insurance policies, advertising, and others. Additionally, the business will need to account for costs associated with the purchase of food and beverage products, marketing and promotional materials, and maintenance and repairs.

Some of the key companies operating in the U.S. fast food and quick services restaurants market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, McDonald’s Corporation launched a new plant-based burger, the McPlant, in select cities in the United States.

– In August 2022, Wendy’s launched a new breakfast menu with items like the breakfast baconator, Frosty-ccino, and honey butter chicken sandwich.

– In October 2022, Taco Bell launched its latest vegetarian menu, featuring items like the vegetarian crunchwrap supreme and the black bean crunchwrap supreme.

Some of the prominent players in the U.S. fast food and quick services restaurants market include:

– McDonalds Corporation
– Wendy’s International LLC
– Burger King Corporation
– Yum! Brands Inc.
– Starbucks Corporation
– Subway
– Sonic Drive-In
– Taco Bell Corporation
– KFC Corporation
– Domino’s Pizza Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. fast food and quick services restaurants market based on product, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Burgers
– Pizza
– Chicken
– Sandwiches
– Others

2. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fast Food
– Quick Service

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the U.S. Fast Food and Quick Services Restaurants Market?
[A]: The U.S. fast food and quick services restaurants market is driven by factors such as increasing disposable incomes, changing lifestyle and food habits, convenience, and the increasing presence of fast food and quick service restaurants.

[Q]: What are the Opportunities in the U.S. Fast Food and Quick Services Restaurants Market?
[A]: The U.S. fast food and quick services restaurants market presents immense opportunities for growth as the industry is highly competitive and has a wide range of product offerings. The market also offers opportunities for product innovation and expansion into new segments, such as vegan and vegetarian options.

[Q]: Who are the Major Players in the U.S. Fast Food and Quick Services Restaurants Market?
[A]: Major players in the U.S. fast food and quick services restaurants market include McDonald’s Corporation, Yum! Brands, Subway, Starbucks Corporation, and Dunkin’ Brands Group.

[Q]: What is the Regional Breakdown of the U.S. Fast Food and Quick Services Restaurants Market?
[A]: The U.S. fast food and quick services restaurants market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is the largest market for fast food and quick services restaurants.

[Q]: What are the Key Trends in the U.S. Fast Food and Quick Services Restaurants Market?
[A]: Key trends in the U.S. fast food and quick services restaurants market include the increasing popularity of delivery and takeout, the emergence of plant-based and vegan options, the growing prevalence of mobile ordering, and the implementation of contactless ordering technologies.