The U.S. frozen dessert products market was valued at USD 9.3 billion in 2022 and is expected to witness a CAGR of 3.7% over the forecast period (2023-2030). Rising health consciousness among consumers and the expanding selection of frozen desserts have propelled the growth of the market. The growing demand for premium products such as novel flavors, frozen yogurt, and sorbet is driving the market. Furthermore, the growing demand for healthier food options, such as low-fat frozen desserts, is also driving the growth of the market.

The increasing trend of veganism and the growing demand for plant-based frozen desserts are also driving the market. For instance, in February 2021, Maple Hill Creamery, a plant-based frozen dessert manufacturer, launched a new range of indulgent vegan ice cream tubs. These tubs are made from organic full-fat coconut cream, providing a rich and creamy texture. Furthermore, the rising demand for convenient and on-the-go snacks has also propelled the market. For instance, in April 2021, Nestle USA launched a new range of Edy’s Outshine frozen snacks, which are designed for individuals who are looking for a quick snack.

Apart from that, the introduction of novel flavors and combinations of ingredients, such as ice cream sandwiches, is also driving the market. For instance, in June 2021, Ben & Jerry’s launched a new range of ice cream sandwiches in unique flavors. These sandwiches are made with two oatmeal cookies and are filled with a choice of either chocolate or strawberry ice cream. Additionally, the growing trend of customization and the availability of a wide variety of these products online are expected to further drive the market growth.

Moreover, the advent of innovative packaging is also driving the market growth. For instance, in December 2021, Unilever launched its new Magnum Mini ice cream packs. These mini ice cream packs come in a variety of flavors and are available in convenient, easy-to-carry, single-serve packs. Furthermore, the rising demand for frozen desserts, such as ice cream, sherbet, and frozen yogurt, from the retail sector is also driving the market growth.

The ice cream segment accounted for a share of around 45.2% in 2022, owing to the increasing demand for exotic flavors, creamy textures, and indulgent ingredients. Various innovations in the ice cream segment, such as low-fat frozen yogurt and premium ice cream, is boosting the sales of the product. Furthermore, according to an article published by Food Business News, in December 2020, the product is gaining traction due to the rising demand for plant-based ice cream and dairy-free frozen desserts.

The frozen yogurt segment is anticipated to expand at the highest CAGR of 7.3% over the forecast period. Increasing awareness among consumers with regard to the health benefits associated with frozen yogurt, such as probiotic benefits and lower calories, is driving the demand for the product. Furthermore, several established players are launching innovative frozen yogurt products with a range of flavors and attractive packaging, which is further boosting the market growth revenue.

The supermarkets and hypermarkets segment captured the major share of over 38.6% in 2022. The growth of the segment is mainly driven by the presence of supermarkets & hypermarkets as a primary source to purchase frozen desserts. According to a study by MarketResearch.com in 2020, frozen desserts are increasingly being sold in supermarkets and hypermarkets. These establishments also provide a wide range of products and assist customers in making quick purchasing decisions for the required frozen dessert.

The convenience stores segment is anticipated to expand at the highest CAGR of 11.7% over the forecast period. The growth can be attributed to the rising number of convenience stores in the US. Convenience stores have a wide product selection and offer a variety of frozen desserts, including packaged ice cream, frozen yogurt, and frozen novelties. Additionally, convenience stores are open for extended hours, which provides customers with more flexibility to purchase frozen dessert products.

The ice cream segment accounted for the largest revenue share of 70.2% in the year 2022. The changing consumer lifestyle and increasing disposable income are the major drivers for the growth of the segment. Moreover, the introduction of new flavors and innovative products by leading companies such as Unilever and Nestle SA is likely to drive the sales of ice cream. For instance, in April 2022, Unilever launched a new range of ice cream called “Magnum Mini” in the U.S. market.

The frozen desserts segment is projected to register the highest CAGR of 8.4% over the forecast period. The introduction of new product flavors and innovations by companies such as Nestle SA and General Mills Inc. is expected to drive the demand for frozen desserts. For instance, in April 2022, Nestle SA launched its new ice cream range called ‘Outshine’ in the U.S. market. The product range includes various flavors such as pineapple, strawberry, and mixed berry. Furthermore, the growing demand for healthy snacks is expected to drive the segment over the forecast period.

The U.S. dominated the market and accounted for the largest revenue share of over 46.8% in 2022. The presence of leading companies such as Unilever, Nestle, and General Mills, along with the increasing demand for frozen desserts, are some of the key factors driving the growth of the market in the region. Moreover, the introduction of innovative products and indulgent flavors, such as ice cream sandwiches, to cater to changing consumer preferences is also contributing to the market growth.

Europe is expected to witness the second-fastest growth in the coming years. The rising demand for frozen desserts, such as ice cream, frozen yogurt, and sorbet, owing to the warm climate in many parts of the region is expected to drive the market growth. Furthermore, the growing availability of organic and dairy-free frozen desserts is also expected to boost the market growth. For instance, in May 2021, German ice cream manufacturer Langnese launched a vegan ice cream range in the U.K.

In this part of the U.S. Frozen Dessert Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your frozen dessert business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a frozen dessert business comes from sales of the product, either in retail or wholesale. Here you will find a list with a description of each of them and other possible sources of profit, such as franchising, vending machines, and e-commerce.

Projecting Expenses
In this section, all the regular expenses related to keeping the frozen dessert business running will be described. The list of operating expenses includes ingredients, packaging, marketing, wages, rent, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the U.S. frozen dessert market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In January 2022, Unilever launched the Magnum Mini Ice Cream Bars, a range of lower-calorie ice cream bars.

– In April 2022, Nestle launched the Skinny Cow Dreamy Clusters, a range of low-calorie ice cream combines.

– In June 2022, Mars launched the Snickers Ice Cream Bars, a range of ice cream bars with Snickers pieces.

Some of the prominent players in the U.S. frozen dessert market include:

– Unilever
– Nestle SA
– The Hershey Company
– Mars Inc.
– General Mills, Inc.
– Conagra Brands, Inc.
– Kellogg Company
– Rich Products Corporation
– Dreyer’s Grand Ice Cream, Inc.
– Blue Bell Creameries, L.P.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. frozen dessert products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Ice Cream
– Frozen Yogurt
– Custard
– Sherbet
– Novelties

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Factors are Driving the Growth of the Frozen Desserts Market?
[A]: The increasing demand for frozen desserts among health-conscious consumers due to their low fat content, and the growing demand for convenient and ready-to-eat snacks are driving the growth of the global frozen desserts market. In addition, the increasing number of innovation in flavors and packaging, and the rise in the number of restaurant chains offering frozen desserts are some of the other factors driving the growth of this market.

[Q]: What Are the Key Strategies Adopted by the Players in the Frozen Desserts Market?
[A]: The key strategies adopted by the players in the frozen desserts market are new product launches, acquisitions, and partnerships. For instance, in 2020, Nestlé S.A. launched a new range of frozen desserts under its Kit Kat brand. Additionally, in 2020, Unilever launched its Magnum ice cream brand in the U.S.

[Q]: What Are the Key Regions Expected to Offer Opportunities for Market Growth?
[A]: North America and Europe are expected to be the largest markets for frozen desserts and hold the largest market share. The Asia Pacific region is also expected to offer significant growth opportunities due to the growing demand for convenience foods and snacks.

[Q]: Who are the Major Players in the Global Frozen Desserts Market?
[A]: Key players in the global frozen desserts market include Nestlé S.A., Unilever, General Mills, Inc., Kraft Heinz Company, Baskin-Robbins, and Mars, Inc.