The U.S. Fruit Puree products market was valued at USD 4.9 billion in 2022 and is projected to expand at a CAGR of 3.2% from 2023 to 2030. Fruit purees are gaining traction in the U.S. market due to their convenient packaging, long shelf life, and natural flavor. They are widely used in the food and beverage industry as an ingredient in smoothies, juices, jams, sauces, baby food, and other products. Furthermore, the rise in consumption of ready-to-eat and on-the-go products is driving the demand for these products.

In addition, the rising demand for health and wellness products is expected to boost the market growth. Consumers are increasingly focusing on healthy diets, which is driving the demand for natural ingredients. This, in turn, is driving the demand for fruit purees, as they are considered to be a more nutritious alternative to artificial ingredients. Furthermore, the increasing demand for organic products is a major factor driving the market growth. Manufacturers are increasingly launching organic puree products, which are made with natural ingredients and have no added preservatives or flavors.

The increasing demand for convenience and consumer preference for clean-label products are expected to drive the market growth. Consumers are increasingly preferring products with fewer ingredients, natural ingredients, and no artificial additives. Furthermore, the rising demand for ready-to-eat products is expected to drive the market growth. Consumers are increasingly opting for healthy and convenient products, which is driving the demand for fruit purees.

Furthermore, the rising health consciousness among consumers and an increase in the demand for convenience are expected to drive the market growth. The rising demand for plant-based products and vegan diets is also driving the demand for products made from fruit purees. Moreover, key players are launching innovative products to capture a larger market share. For instance, in February 2021, Dole launched a new line of purees made with simple ingredients, including apples, bananas, and mangoes. This is expected to create new opportunities for the market in the coming years.

The apple puree segment dominated the market in 2020 and is expected to remain dominant during the forecast period. The increasing trend of health consciousness and the growing demand for natural food have been driving the demand for apple purees. According to a survey conducted by the National Health and Nutrition Examination Survey (NHANES) in 2017, around 37% of the U.S. population consumed apples daily. Furthermore, the availability of organic apple purees in the market, with no added preservatives or sugar, is expected to drive the market growth.

The banana puree segment is anticipated to expand at the fastest CAGR of 5.1% over the forecast period. The increasing demand for banana purees from foodservice establishments, due to its use in various recipes, is expected to drive the market. Additionally, the growing popularity of banana smoothies and shakes among health-conscious consumers is expected to fuel the market growth. Furthermore, the increasing awareness of the health benefits of consuming banana purees is another factor driving the demand for these products.

The supermarkets and hypermarkets segment accounted for the largest share in the US fruit puree products market in 2022. The availability of a wide range of products, easy access to stores, and the ability to shop around for the best prices are some of the factors driving the growth of this segment. In addition, supermarkets and hypermarkets offer convenience to consumers by delivering products to their home.

The online segment is expected to witness the highest CAGR of 11.7% during the forecast period. This can be attributed to the increasing use of online platforms for shopping due to the convenience it offers. Moreover, online platforms are providing several discounts and offers, which is further propelling the segment growth. For instance, in 2020, Amazon offered various discounts on the purchase of various fruit puree products.

The shelf-stable segment accounted for the largest revenue share of 68.6% in the year 2022. The increasing demand for convenience and safety of the product has raised the demand for shelf-stable products. This segment has a long shelf life and is easy to store and handle. The product is packed in aseptic packaging and does not require cold storage. The growing consumption of convenience food and beverages in the U.S. has also increased the demand for shelf-stable fruit puree. Moreover, the increasing prevalence of food allergies and dietary restrictions among consumers is driving the usage of shelf-stable products as they are free from allergens.

The frozen segment is anticipated to expand at the highest CAGR of 5.1% over the forecast period. Consumers are increasingly preferring frozen fruit puree as they are more nutritious and have a longer shelf-life as compared to fresh and shelf-stable products. Furthermore, the increasing demand for frozen fruit puree in the food and beverages industry is also contributing to the growth of this segment. For instance, in August 2020, Perricone Juices launched a line of frozen fruit and vegetable purees, which are free from preservatives and additives.

The U.S. fruit puree market is expected to witness significant growth over the forecast period. This can be attributed to the increasing demand for convenience food and rising health awareness among consumers. Additionally, the rising number of health-conscious consumers and the increasing number of single-person households are some of the major factors driving the market.

The West region is expected to be the largest market for fruit puree products in the U.S. This can be attributed to the increasing demand for convenience food in the region. Moreover, the rising health consciousness among consumers is also driving the demand for puree products in the region.

The Midwest and Northeast regions are also expected to witness significant growth over the forecast period. This can be attributed to the increasing number of health-conscious consumers in the region. Additionally, the increasing demand for convenience food is also driving the market in these regions.

In this part of the U.S. Fruit Puree Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your U.S. Fruit Puree Products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a U.S. Fruit Puree Products business comes from sales of the product, as well as sales of associated products such as smoothies, juices, and sauces. Here you will find a list with a description of possible revenue sources.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Fruit Puree Products business running will be described. The list of operating expenses includes raw materials, packaging costs, wages, logistics, utilities, marketing and advertising, insurance policies, and others.

Some of the key companies operating in the U.S. fruit puree market are focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Dole Food Company announced the launch of a new line of organic fruit purees made with fresh fruit sourced from its own farms.

– In August 2022, StarKist Co announced the launch of a new line of fruit purees made with organic and sustainably-sourced ingredients.

– In October 2022, Del Monte Foods, Inc. announced the launch of a new line of fruit purees made with all-natural ingredients.

Some of the prominent players in the U.S. fruit puree market include:

– Dole Food Company
– Del Monte Foods, Inc.
– StarKist Co
– The Hain Celestial Group
– J.M. Smucker Co.
– ConAgra Foods, Inc.
– General Mills, Inc.
– Kraft Heinz Company
– Ocean Spray Cranberries, Inc.
– Driscoll’s Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. fruit puree products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Apple Puree
– Banana Puree
– Mango Puree
– Strawberry Puree
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of Growth in the U.S. Fruit Puree Products Market?
[A]: The U.S. fruit puree products market is driven by the growing demand for convenience foods and beverages, the rise in health consciousness, and the increasing demand for natural and organic products. The increasing availability of premium and niche products, such as ready-to-eat purees, is also driving market growth. Additionally, the rise in demand for plant-based beverages and the growing popularity of plant-based protein sources are expected to fuel market growth.

[Q]: What are the Major Players in the U.S. Fruit Puree Products Market?
[A]: Major players in the U.S. fruit puree products market include Dole Food Company, Inc., Dr. Oetker, General Mills, Inc., The Kraft Heinz Company, Nestle SA, and Welch’s.

[Q]: What are the Major Types of Fruit Puree Products?
[A]: Major types of fruit puree products include apple, avocado, banana, raspberry, strawberry, blueberry, and other fruits.

[Q]: What are the Key Distribution Channels for U.S. Fruit Puree Products?
[A]: The key distribution channels for U.S. fruit puree products include hypermarkets/supermarkets, convenience stores, online stores, and other retail outlets.

[Q]: What are the Factors Restraining the Growth of the U.S. Fruit Puree Products Market?
[A]: Factors such as the high cost of raw materials, the availability of substitute products, and the strict regulatory framework are restraining the growth of the U.S. fruit puree products market. Additionally, increasing competition from local players is further restraining the growth of the market.