The U.S. fruit and vegetables products market was valued at USD 257.3 billion in 2022 and is expected to register a CAGR of 5.2% from 2023 to 2030. The increasing demand for healthy and nutritious food among consumers is driving the market growth. Furthermore, the rising trend of veganism, which emphasizes the consumption of plant-based food, is propelling the demand for fruits and vegetables in the U.S. market. The availability of a wide variety of organic and non-GMO products is also driving the growth of the market.

The rising trend of convenience food is another factor driving the demand for fruits and vegetables. Consumers are increasingly opting for ready-to-eat fruits and vegetables products to save time on cooking and preparation. For instance, in July 2021, SunOpta launched its new frozen vegetable program, which offers convenience and quality. The program contains a variety of organic and non-GMO frozen vegetables, including broccoli, cauliflower, green beans, peas, and carrots.

In addition, growing health awareness among individuals is another major factor driving the demand for vegetables and fruits in the U.S. market. Consumers are increasingly looking for healthy alternatives to processed and frozen foods. Furthermore, the rising demand for processed fruits and vegetables is boosting the market growth. Processed fruits and vegetables are convenient and offer a longer shelf life than fresh produce. For instance, in October 2021, Del Monte Foods launched a new line of fresh-cut fruit snacks that are 100% fruit and provide a nutritious snack option.

Moreover, the increasing demand for organic products is another factor driving the growth of the market. Consumers are becoming more aware of the health benefits of organic food, which is driving the demand for organic fruits and vegetables. Furthermore, the growing availability of organic products in the U.S. is driving market growth. For instance, in December 2021, Green Giant launched a new line of organic products, including frozen vegetables, canned vegetables, and canned beans. The growing demand for convenience and packaged products is driving the growth of the market.

The vegetables segment led the market and accounted for a share of around 39.9% in 2022. The rising health awareness among consumers, coupled with increasing demand for organic fruits and vegetables, is driving the market. According to an article published by the United Fresh Produce Association, in November 2019, 74% of consumers stated that they are willing to pay a premium for organic and locally grown produce. Moreover, the increasing availability of exotic fruits and vegetables due to the growing globalization of food trade is another factor propelling the growth of the market.

The fruits segment is anticipated to expand at the fastest CAGR of 6.1% over the forecast period. Growing health awareness regarding the health benefits associated with consuming fruits, increasing demand for convenience and packaged fruits, and the emergence of various organic fruit brands are some of the key factors driving the fruits market growth revenue. According to an article published by the National Center for Biotechnology Information, in June 2019, 20% of consumers stated that they are more likely to purchase fruits and vegetables with convenience packaging. In addition, the presence of various organic fruit and vegetable brands and the increasing number of supermarkets and hypermarkets, are other factors driving the growth of the market.

The supermarkets and hypermarkets segment held the largest share of the U.S. fruit & vegetables products market in 2022. The growth of this segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase groceries. According to the USDA, over 95% of the total fruit and vegetable purchases in the U.S. are made through supermarkets, hypermarkets, and other grocery stores. The sector also provides a reasonable selection of products and assists customers in making rapid purchasing decisions for the required product.

The convenience stores segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The rising number of convenience stores in the U.S. is expected to drive the segment growth. According to the National Association of Convenience Stores, the number of convenience stores in the U.S. was around 151,941 in 2020. Increasing convenience stores are providing an opportunity for the manufacturers of fruit & vegetables products to expand their reach and capture a larger share of the market.

The fresh fruits and vegetables segment accounted for the largest revenue share of 53.8% in the year 2022. The increasing availability of fresh and organic fruits and vegetables in the U.S. is driving the demand for this segment. Moreover, the increasing preference for natural and organic products over artificial and processed products is further propelling the market growth of the fresh fruits and vegetables segment. For instance, in May 2021, Amazon launched a new line of organic and natural fruits and vegetables called Amazon Fresh Organic.

The canned/preserved fruits and vegetables segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. The increasing availability of canned fruits and vegetables and their convenience of storage and usage are some of the key factors driving the market of this segment. In addition, the increasing demand for processed and convenient food products is further propelling the demand for canned fruits and vegetables. For instance, in April 2021, Del Monte Foods, Inc. launched a new line of canned products called Del Monte SuperFruits.

The U.S. fruit & vegetables market is estimated to hold a major share in the global fruit and vegetable market. The U.S. is the major producer of fruits and vegetables and is a major exporter of these products. The production of fruits and vegetables in the U.S. is highly dependent on the climatic conditions and the availability of water. The increasing demand for fruits and vegetables by consumers in the U.S. is expected to drive the market growth in the region.

Moreover, the U.S. government is actively supporting the production of organic fruits and vegetables in the country. The government has also taken measures to enhance the production of fruits and vegetables in the U.S. by providing incentives and subsidies to farmers. The increasing number of organic farms in the U.S. is expected to boost the market growth in the region.

The rising demand for processed and convenience food products, coupled with the growing awareness about the health benefits of fruits and vegetables, is expected to fuel the market growth in the region. Furthermore, the increasing demand for frozen, canned, and dehydrated fruits and vegetables is expected to drive the growth of the U.S. fruit & vegetables market in the coming years.

In this part of the U.S. Fruit & Vegetables Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a U.S. Fruit & Vegetables Products business comes from sales of fresh produce, processed foods, and other value-added products. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Fruit & Vegetables Products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, there are expenses related to purchasing the raw materials for production, such as the cost of fruits and vegetables, packaging materials, and transport costs.

Some of the key companies operating in the U.S. fruit & vegetables market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Del Monte Foods, Inc. launched a new line of organic fruits and vegetables.

– In August 2022, Dole Food Company, Inc. launched a new line of frozen fruits and vegetables.

– In October 2022, Chiquita Brands International, Inc. launched a line of organic frozen fruits and vegetables.

Some of the prominent players in the U.S. fruit & vegetables market include:

– Dole Food Company, Inc.
– Del Monte Foods, Inc.
– Chiquita Brands International, Inc.
– Sunkist Growers, Inc.
– Earthbound Farm, LLC
– Fresh Del Monte Produce, Inc.
– Mann Packing Co., Inc.
– Grimmway Farms
– Fresh Express, Inc.
– Tanimura & Antle

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. fruit & vegetables products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruits
– Vegetables

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Top Selling Fruit & Vegetables Products in the US?
[A]: The top selling fruit and vegetables products in the US include fresh fruits such as apples, oranges, bananas, and grapefruits; and fresh vegetables such as potatoes, tomatoes, onions, carrots, and lettuce.

[Q]: What are the Major Drivers of the US Fruit & Vegetables Products Market?
[A]: The major drivers of the US fruit and vegetables products market include increasing health consciousness among consumers, increasing demand for convenience food, and increasing availability of organic and natural products.

[Q]: How do Consumers Purchase Fruit & Vegetables in the US?
[A]: Consumers in the US purchase fruit and vegetables through supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and other retail outlets.

[Q]: What are the Major Challenges Facing the US Fruit & Vegetables Products Market?
[A]: The major challenges facing the US fruit and vegetables products market include fluctuating prices, seasonality of supply, and increasing competition from imports.