The U.S. household appliances market was valued at USD 127.1 billion in 2022 and is projected to expand at a CAGR of 5.3% from 2023 to 2030. Increasing consumer spending on home improvement and remodeling, along with the rising trend of smart homes, is driving the demand for household appliances products in the U.S. In addition, the growth of the e-commerce sector and increasing technological advancements are expected to further support the growth of the market in the coming years.

The kitchen appliance segment is projected to hold the largest share in the market during the forecast period. The growth of this segment is attributed to the increasing demand for refrigerators, dishwashers, microwaves, and other kitchen appliances. Additionally, the rise in disposable income, especially among middle-class households, has enabled consumers to buy costly kitchen appliances, such as ovens, toaster ovens, and cooktops. Furthermore, the availability of kitchen appliances in various sizes, shapes, and colors is driving the demand for kitchen appliances.

The laundry appliance segment is anticipated to be the fastest-growing segment in the market during the forecast period. The segment is expected to register a healthy CAGR due to the increasing demand for washing machines and dryers. Moreover, the increasing demand for energy-efficient products, such as front-load washing machines and dryers, is expected to drive the growth of the segment in the coming years. Furthermore, the introduction of smart laundry appliances, such as washing machines with Wi-Fi connectivity, is further boosting the segment growth.

The increasing demand for energy-efficient products is driving the demand for smart appliances. Smart appliances are becoming more popular among households in the U.S. Smart refrigerators, washers, and dryers are equipped with advanced features, such as Wi-Fi connectivity, voice control, and energy-saving functions. Additionally, growing concerns regarding energy conservation have led to the introduction of energy-efficient washing machines and refrigerators. Furthermore, the increasing availability of smart appliances through e-commerce platforms is expected to drive the market growth.

The increasing number of new product launches is further fueling the market growth. Manufacturers are introducing new and advanced features in their products to enhance the customer experience. For instance, in August 2021, Whirlpool Corporation launched an air fryer microwave, which combines the power of a microwave with the convenience of an air fryer. The product is equipped with advanced features such as a crisp plate, air fryer setting, and a reheat button. Additionally, the introduction of new product lines to meet the needs of consumers is expected to further support the growth of the market in the coming years.

The washing machines segment held the largest share of the market in 2018, accounting for over 33%. Growing demand for energy-efficient and user-friendly home appliances is expected to drive the washing machines market over the forecast period. According to an article published by the Institute for Energy Efficiency, in April 2019, the U.S. Department of Energy (DOE) issued a new rule that will increase the energy efficiency of residential washing machines. This rule is expected to reduce energy consumption by an estimated 15% when fully implemented.

The refrigerator segment is anticipated to expand at the fastest CAGR of over 5% over the forecast period. Growing demand for energy-efficient and user-friendly home appliances is driving the refrigerator market. In addition, rising disposable income, increasing demand for smart and advanced features in refrigerators, and growing demand for door-in-door designs are some of the other factors driving the market. According to an article published by Market Watch, in April 2020, the demand for refrigerators and freezers surged in the US as consumers panic bought groceries to store at home amid the coronavirus pandemic.

The supermarkets and hypermarkets segment accounted for the largest market share of over 55.3% in 2022. Supermarkets and hypermarkets offer a wide range of household appliances and provide customers the convenience of one-stop shopping for a variety of home appliances. Moreover, these stores provide consumers with the option to compare the features and prices of different products. Furthermore, the availability of on-site personnel to assist customers in choosing the right products further drives the growth of the segment.

The online segment is anticipated to expand at a CAGR of 12.2% over the forecast period. The rapid growth of e-commerce and the increasing popularity of online shopping platforms among consumers has led to the increased adoption of online distribution channels. Moreover, online platforms offer convenience to customers, enabling them to compare prices and features of different products available on the same website. In addition, the increasing penetration of internet and smartphones is further boosting the growth of the segment.

The small appliances segment accounted for the largest revenue share of 61.0% in the year 2022. The growing demand for home automation, household appliances, and personal care products such as air fryers, coffee makers, and shavers are major drivers of the small appliances segment. Furthermore, the increasing demand for smart home appliances in the U.S. is also a key factor driving the market growth. For instance, in October 2020, Whirlpool Corporation launched a new range of smart home appliances that are compatible with Alexa and Google Home. Moreover, the rising demand for energy-efficient appliances is driving the market for small appliances.

The large appliances segment is anticipated to expand at the highest CAGR of 6.3% over the forecast period. The increasing demand for refrigerators, washing machines, and air conditioners are the major drivers of the large appliances market. The rising trend of energy-efficient appliances is driving the demand for large appliances. For instance, in April 2020, Samsung Electronics Co. Ltd. launched a new range of energy-efficient refrigerators in the U.S. Furthermore, the increasing focus on smart home appliances is also driving the demand for large appliances in the U.S.

The U.S. household appliances products market is expected to register a CAGR of 4.9% over the forecast period. The market is driven by the increasing demand for technologically advanced products, such as smart appliances, along with the rising consumer spending capacity. The increasing trend of domestic device automation is also contributing to the growth of this market. Moreover, the presence of well-established players in the region is also expected to drive the demand for these products.

The region is expected to witness an increase in the demand for washing machines and refrigerators, in response to the rising population and changing lifestyle trends. For instance, in 2020, the U.S. witnessed an increase in the sales of washing machines, owing to the growing demand for large capacity machines. Moreover, the growing preference for energy-efficient and eco-friendly products is expected to further fuel the growth of the market. Additionally, the presence of prominent players, such as Whirlpool, LG Electronics, and Samsung, is expected to further drive the growth of the market in the region.

In this part of the U.S. household appliances products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These projections will include cash flow projections and capital requirements for your U.S. household appliances products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for a U.S. household appliances products business comes from the sales of products. Depending on the type of appliances you will be selling, you may also need to consider other sources of profit such as financing, leasing, and services.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. household appliances products business running will be described. The list of operating expenses includes salaries, rent, insurance, advertising, utilities, inventory, maintenance and repairs, and others.

Some of the key companies operating in the U.S. household appliances market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Whirlpool Corporation launched its new Smart Appliance Suite, allowing users to control their appliances with voice commands.

– In September 2022, Electrolux AB launched the SmartBoost feature for its washing machines, allowing users to optimize their energy usage and save money on their bills.

– In October 2022, Samsung Electronics launched the Family Hub refrigerator, allowing users to create shopping lists, access recipes, and even order groceries directly from the fridge.

Some of the prominent players in the U.S. household appliances market include:

– Whirlpool Corporation
– Samsung Electronics
– Electrolux AB
– LG Electronics
– Haier Group
– Bosch
– Panasonic Corporation
– Midea Group
– Groupe SEB
– Hisense Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. household appliances products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Refrigerators
– Washing Machines
– Dishwashers
– Vacuum Cleaners
– Air Conditioners
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Retail
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are some of the key drivers of the U.S. Household Appliances Market?
[A]: The U.S. household appliances market is driven by factors such as technological advancements, rising disposable income, and increasing urbanization. Additionally, increasing energy efficiency standards in the United States and government initiatives to promote energy-efficient products are expected to drive the market over the forecast period.

[Q]: Who are the major players in the U.S. household appliances market?
[A]: Major players in the U.S. household appliances market include Whirlpool Corporation, Electrolux AB, LG Electronics Inc., Arcelik AS, Haier Group Corporation, Robert Bosch GmbH, Panasonic Corporation, Midea Group Co. Ltd., Samsung Electronics Co. Ltd., and Daikin Industries Ltd.

[Q]: What are the key product categories in the U.S. Household Appliances Market?
[A]: The key product categories in the U.S. Household Appliances Market include refrigerators, washing machines, dishwashers, air conditioners, vacuum cleaners, and cooking appliances.

[Q]: What are the main trends influencing the U.S. Household Appliances Market?
[A]: Key trends influencing the U.S. Household Appliances Market include the emergence of smart home technology, the increasing popularity of energy-efficient appliances, and the increasing demand for voice-activated appliances. Additionally, the move towards more sustainable and green appliances is expected to drive the market over the forecast period.