The U.S. processed pumpkin products market was valued at USD 902.3 million in 2021 and is projected to expand at a CAGR of 6.3% from 2022 to 2030. The increasing popularity of processed pumpkin products is driven by the rising demand for convenient and healthy foods. The growing awareness about the health benefits of pumpkin-based products, such as its high fiber content, is another significant factor driving the market. Furthermore, the product is gaining acceptance among consumers as a healthy substitute for other ingredients in desserts, smoothies, and breakfast. Manufacturers are also introducing a variety of pumpkin-based products, such as pumpkin-based ice creams and pumpkin-based drinks.

The increasing demand for organic products is leading to a rise in the production of organic processed pumpkin products. For instance, in April 2021, Nature’s Charm, launched a range of organic pumpkin-based products, such as pumpkin puree, pumpkin spice syrup, and pumpkin caramel sauce. The increasing demand for organic foods is expected to drive the market growth in the coming years.

In addition, the increasing demand for ready-to-eat (RTE) processed pumpkin products, such as canned pumpkin puree, frozen pumpkin puree, and pumpkin pies, is also driving the market growth. For instance, in April 2021, Kaltz Foods launched a range of RTE pumpkin products, such as pumpkin pies and pumpkin breads. The company claims that its products are free from artificial preservatives and are made with only real and natural ingredients.

The rising trend of veganism and the increasing demand for plant-based food products, such as pumpkin-based protein shakes, pumpkin-based snacks, and pumpkin-based energy bars, are also contributing to the growth of the market. For instance, in March 2021, Vital Proteins launched a vegan collagen protein powder featuring pumpkin, sweet potato, and coconut. The product is vegan, soy-free, and gluten-free, and is made with simple, real ingredients.

The increasing demand for processed pumpkin products from restaurants, cafes, and supermarkets is further expected to boost the market growth. Furthermore, the production of processed pumpkin products is expected to increase due to the increasing popularity of pumpkin-based food products and the rising demand from consumers for health-conscious food products.

The canned pumpkin segment accounted for the largest market share in 2020 and is expected to maintain its dominance throughout the forecast period. The canned pumpkin market is primarily driven by increasing consumer demand for convenience foods and the easy availability of canned pumpkin products. In addition, the increasing popularity of pumpkin-based products such as pumpkin pies, muffins, and breads are likely to drive the demand for canned pumpkin products. Furthermore, the rising concerns regarding the health benefits of pumpkin and its use in various food products are also driving the growth of this segment.

The frozen pumpkin segment is expected to register the highest CAGR during the forecast period. The rising demand for ready-to-cook pumpkin-based meals and the increasing popularity of frozen pumpkin products among consumers are driving the growth of this segment. In addition, the increasing use of frozen pumpkin in various food products, such as soups, pies, and stews, is expected to fuel the demand for frozen pumpkin products in the coming years.

The supermarkets and hypermarkets segment accounted for the largest share of the U.S. processed pumpkin products market in 2022. Supermarkets and hypermarkets have been popular outlets for consumers to purchase processed pumpkin products. These stores offer convenience and a wide selection of products, which has made them the preferred channel for purchasing processed pumpkin products. Moreover, supermarkets and hypermarkets have been introducing loyalty programs, discounts, and other offers to attract customers and boost their sales.

The online segment is anticipated to expand at the highest CAGR of 13.6% over the forecast period. The increasing penetration of digital technology and the ease of shopping from the comfort of one’s home are driving the growth of the online sales channel for processed pumpkin products. In addition, the availability of discounts and offers on online shopping platforms such as Amazon, Walmart, and Target, among others, is further propelling the growth of the online segment.

The canned pumpkin segment accounted for the largest revenue share of 75.1% in the year 2022. The growing consumer preference for convenience foods and the high shelf-life of canned pumpkin products is likely to drive the demand for this segment. Additionally, the introduction of new flavors by canned pumpkin product manufacturers such as Libby’s, a subsidiary of Nestle, is further anticipated to propel the demand for the canned pumpkin segment in the U.S. For instance, in October 2020, Libby’s launched two new pumpkin flavors – Pumpkin Spice Latte and Salted Caramel Latte – in the U.S. market.

The frozen pumpkin segment is expected to expand at the highest CAGR of 7.6% over the forecast period. The growth of the frozen pumpkin segment is mainly attributed to the increasing demand for healthy and plant-based foods, which are rich in dietary fiber and essential vitamins. Additionally, the increasing consumption of frozen pumpkin products in ready-to-eat meals and snacks is expected to create lucrative opportunities for the frozen pumpkin segment.

The U.S. processed pumpkin products market is primarily driven by the North American region. The U.S. is the leading producer and consumer of processed pumpkin products in the world. The region is witnessing increasing demand for processed pumpkin products due to the growing awareness of the health benefits associated with the consumption of these products. In addition, the rising trend of pumpkin-based products among consumers is expected to drive the market growth in the region.

Furthermore, the Asia Pacific region is expected to witness significant growth over the forecast period. This growth is attributed to the rising demand for pumpkin-based products in countries such as China and India. Additionally, the increasing number of health-conscious consumers in the region is expected to boost the demand for pumpkin-based products. For instance, in March 2021, a food startup, Oatsome, launched pumpkin-based products in India to meet the growing demand for processed pumpkin products.

The Financial Projections section of the U.S. Processed Pumpkin Products business plan will provide an overview of the projected income and expenses for the business. This section should include information about the pricing of your products, the cost of raw materials, overhead costs, and other expenses associated with running the business.

Revenue Assumptions
The main source of revenue for a U.S. Processed Pumpkin Products business will come from the sale of its products. Revenue projections should also consider other potential sources, such as sales of by-products and co-products, as well as any other affiliated services that may be offered.

Projecting Expenses
The expenses associated with running a U.S. Processed Pumpkin Products business include the cost of raw materials, overhead costs, labor, marketing and advertising, and other operational expenses. It is important to accurately estimate the cost of goods sold in order to accurately calculate profits. It is also important to consider any potential costs associated with new product development, as well as any potential tax benefits associated with the business.

Some of the key companies operating in the U.S. processed pumpkin products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, Libby’s launched a new line of organic pumpkin puree that is free of preservatives, artificial colors, and flavors.

– In May 2022, Libby’s launched a line of shelf-stable, ready-to-eat pumpkin puree that is free of preservatives.

– In July 2022, Libby’s launched a line of pumpkin puree that is free of preservatives, artificial colors, and flavors.

Some of the prominent players in the U.S. processed pumpkin products market include:

– Libby’s
– Nestle USA, Inc.
– Conagra Brands, Inc.
– Ocean Spray Cranberries Inc.
– Del Monte Foods, Inc.
– Hain Celestial Group, Inc.
– B&G Foods, Inc.
– General Mills, Inc.
– J.M. Smucker Company
– Seneca Foods Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gluten-free baking mixes products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Bread Mixes
– Cake Mixes
– Muffin Mixes
– Pancake & Waffle Mixes
– Pie Crust Mixes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Players in the Gluten-Free Baking Mixes Market?
[A]: The key players in the gluten-free baking mixes market are General Mills, Inc., Hain Celestial Group, Inc., Bob’s Red Mill Natural Foods, Inc., B&G Foods, Inc., Glutino Food Group, Rudi’s Gluten-Free Bakery, LLC, and The Kraft Heinz Company.

[Q]: What are the Factors Driving the Market Growth?
[A]: Factors such as the increasing prevalence of celiac disease, the rising awareness of gluten-free products, and the increasing demand for convenience foods are expected to drive the market growth.

[Q]: What are the Regional Opportunities in the Gluten-Free Baking Mixes Market?
[A]: North America is expected to hold the largest market share in terms of value and is expected to witness a significant growth over the forecast period. This is due to the increasing prevalence of celiac disease and the rising demand for convenience foods.

[Q]: What are the Key Product Types in the Gluten-Free Baking Mixes Market?
[A]: The key product types in the gluten-free baking mixes market are bread mixes, cake mixes, muffin mixes, pancake mixes, pizza dough mixes, and others.

[Q]: What is the Potential of Organic Ingredients in the Gluten-Free Baking Mixes Market?
[A]: The potential of organic ingredients in the gluten-free baking mixes market is expected to increase due to the rising demand for natural and organic products. Organic ingredients are expected to provide a healthy and nutritious alternative to traditional baking mixes. This is expected to further drive the market growth.