This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
U.S. Relaxation Beverages Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The U.S. relaxation beverages market was valued at USD 1.2 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Relaxation drinks are becoming increasingly popular among Americans due to their calming effects. Relaxation beverages are nutritional supplements that are designed to help relax and reduce stress. These beverages are seen as an alternative to prescription drugs, as they are non-addictive, natural, and safe. Furthermore, their health benefits are making them increasingly popular among health-conscious consumers.
The market is driven by the growth of the functional beverage market. Companies are introducing new products with innovative flavors and packaging to meet the growing demand for relaxation drinks in the U.S. For instance, in February 2022, NOS Beverages launched NOS Relax, a relaxation drink that contains melatonin, chamomile, and valerian root. The company claims that the drink can help consumers get a restful night’s sleep. This is expected to positively impact the market growth.
Moreover, the increasing popularity of functional drinks among millennials is expected to drive the market further. Millennials are the largest consumers of relaxation drinks, as they have become increasingly health-conscious and are looking for healthier alternatives to prescription drugs. Additionally, manufacturers are focusing on introducing sugar-free and low-calorie relaxation beverages to meet the preferences of the health-conscious consumers. For instance, in April 2021, NOS Beverages launched NOS Soothe, a relaxation drink that is sugar-free and low calorie.
Furthermore, the increasing demand for relaxation beverages among athletes and sportspersons is expected to positively influence the market. Relaxation drinks are becoming popular among athletes and sportspersons, as they provide a calming effect and help them relax and perform better. These beverages are also increasingly being used to aid in post-workout recovery. For instance, in April 2021, NOS Beverages launched NOS Refuel, a relaxation drink that is designed to help athletes recover faster and improve performance.
Additionally, companies are focusing on introducing new flavors and packaging to attract new consumers. Companies are introducing new flavors and packaging to meet the changing preferences of consumers. For instance, in November 2021, NOS Beverages launched NOS Refresh, a relaxation drink with a unique flavor and packaging. This new product is expected to attract more consumers to the market.
Product Insights
The energy drinks segment held the largest share of the market in 2020. Rising health consciousness among consumers and increasing awareness regarding the health benefits of energy drinks are the major drivers of the market. In addition, increasing demand for energy drinks, owing to its properties such as providing energy and keeping the body hydrated, is also propelling the segment. Furthermore, manufacturers are focusing on introducing new flavors, along with natural ingredients, to attract more customers, which is also driving the segment.
The functional beverages segment is expected to register the highest growth rate during the forecast period. Increasing demand for functional beverages with added vitamins, proteins, and minerals, along with a low sugar content, is propelling the growth of the segment. The rising health consciousness among consumers, along with the demand for healthy alternatives to carbonated soft drinks, is driving the segment. Furthermore, increasing awareness regarding the health benefits of functional beverages, such as boosting immunity and providing energy, is also fueling the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest share of the U.S. relaxation beverages products market in 2022. The increasing consumer preference for shopping in supermarkets & hypermarkets due to its large variety of products and services offered at a reasonable price are driving the growth of the segment. Supermarkets & hypermarkets also offer promotional activities, discounts, and loyalty programs, which attract consumers.
The online segment is expected to witness the fastest growth rate of 13.5% during the forecast period. The increasing number of shoppers buying relaxation beverages products online due to the convenience of selecting products from different brands and getting them delivered at the doorstep are driving the growth of this segment. Moreover, the rising availability of discounts and coupon codes on relaxation beverages products from e-commerce websites are boosting the demand for these products.
Type Insights
The functional relaxation beverages segment accounted for the largest revenue share of 62.4% in the year 2022. The growing health consciousness among consumers coupled with the increasing demand for functional products with health benefits is driving the demand for functional relaxation beverages. The introduction of new product variants with added functional ingredients and flavors is expected to provide opportunities for the segment. For instance, in April 2022, PepsiCo launched a new relaxation beverage, ‘Driftwell’, which is enriched with L-theanine and 200 mg of magnesium.
The non-functional relaxation beverages segment is expected to expand at the highest CAGR of 10.2% during the forecast period. The increasing popularity of relaxation beverages among the younger population is driving the demand for the segment. Companies are introducing new product variants with unique flavors and packaging to attract their target audience. For instance, in October 2022, Highwater Brewing Co. launched ‘Chillwave’, a non-functional relaxation drink infused with botanicals and herbs. The product is packaged in an 8-oz can and is available in four flavors such as Pomegranate Lime, Yuzu Coconut, Watermelon Mint, and Blackberry Hibiscus.
Regional Insights
The U.S. relaxation beverages market was the largest in 2019 and accounted for a share of more than 50%. The U.S. is the largest market for relaxation beverages, owing to the presence of major players in the country and the increasing demand for products with natural ingredients. Furthermore, the launch of new flavors and the increasing popularity of relaxation beverages among millennials are also driving the market in the country. For instance, in October 2021, PepsiCo Inc. launched a new range of relaxation beverages, which includes the flavors of cucumber, lemon, and ginger.
The Asia Pacific region is expected to witness the fastest growth in the coming years. The region is witnessing the emergence of several relaxation beverage brands, such as ZzzQuil, which is gradually increasing the demand for these beverages. Furthermore, the presence of a large population along with the increasing disposable income of the consumers is expected to drive the market. For instance, in April 2022, the Chinese beverage company Hangzhou Liangpin Beverage launched a new range of relaxation beverages in the region.
Financial Projections
In this part of the U.S. Relaxation Beverage Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a U.S. Relaxation Beverage Products business comes from the sale of the beverages. This can include online sales, retail sales, wholesale sales, and other sales channels. Additionally, there may be other sources of income such as advertising, sponsorships, and partnerships.
Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Relaxation Beverage Products business running will be described. The list of operating expenses includes production costs, packaging costs, ingredient costs, marketing costs, distribution costs, and other related costs. Additionally, you may need to include start-up costs such as legal fees, website design and hosting fees, and any other costs related to the business.
Key companies & market share insights
Some of the key companies operating in the U.S. relaxation beverages market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, PepsiCo Inc. launched ‘Drift Well’, a relaxation beverage with a combination of natural caffeine and melatonin.
– In June 2022, Coca-Cola launched ‘Daize’, a relaxation beverage made with natural ingredients.
– In October 2022, Anheuser-Busch launched ‘Zen’, a relaxation beverage made with a combination of herbs, vitamins and natural caffeine.
Some of the prominent players in the U.S. relaxation beverages market include:
– PepsiCo Inc.
– The Coca-Cola Company
– Anheuser-Busch
– Red Bull GmbH
– Arizona Beverages
– Monster Beverage Corporation
– Reed’s Inc.
– Dr Pepper Snapple Group
– National Beverage Corporation
– Sparkling Ice
Global U.S. Relaxation Beverages Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global relaxation beverages market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Alcoholic Relaxation Beverages
– Non-Alcoholic Relaxation Beverages
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key drivers of the U.S. relaxation beverages market?
[A]: The U.S. relaxation beverages market is expected to be driven by a growing focus on health and wellness, an increase in the demand for natural and organic ingredients, and an increase in media and digital marketing campaigns. Additionally, an increase in the number of working women and the rise in disposable income are expected to play a key role in driving the market growth.
[Q]: Who are the leading players in the U.S. relaxation beverages market?
[A]: Some of the leading players in the U.S. relaxation beverages market include Red Bull GmbH, The Coca-Cola Company, PepsiCo Inc., Monster Beverage Corporation, and Nestlé S.A.
[Q]: What are the different types of relaxation beverages currently available in the U.S.?
[A]: The U.S. relaxation beverages market is segmented into four segments: functional relaxation beverages, stress relief beverages, sleeping aid beverages, and general relaxation beverages.
[Q]: What are the key trends in the U.S. relaxation beverages market?
[A]: The key trends in the U.S. relaxation beverages market include an increasing focus on natural and organic ingredients, the launch of innovative products, and the growing popularity of energy drinks. Additionally, an increasing number of manufacturers are introducing relaxation beverages in a variety of flavors and packaging formats.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
