The U.S. soft drinks products market was valued at USD 120 billion in 2022 and is projected to expand at a CAGR of 4.0% from 2023 to 2030. The market is driven by the growing consumption of carbonated beverages and the increasing demand for healthier alternatives and organic drinks. Additionally, the expansion of convenience stores, supermarkets, and hypermarkets is further driving the growth of the market. Furthermore, rising disposable incomes and changing consumer preferences are driving the demand for flavored and exotic soft drinks.

The rising popularity of energy drinks is expected to fuel the growth of the market. For instance, in November 2021, Monster Beverage Corporation launched a new energy drink, the Monster Energy Recovery, which is the company’s first-ever recovery-focused energy drink. The drink is made with a blend of electrolytes, B vitamins, and caffeine, and is designed to help athletes and active individuals recharge and refuel after a workout.

Moreover, the growing demand for healthier and organic drinks is increasing the demand for natural and herbal drinks. For instance, in October 2021, Arizona Beverages launched a line of organic tea drinks that offer health benefits such as improved digestion and immune support. The company has launched six organic tea drinks in flavors such as hibiscus ginger, lemon mint, and berry rooibos.

Furthermore, the rising trend of premiumization is driving the demand for high-quality drinks. For instance, in April 2021, The Coca-Cola Company launched Topo Chico Hard Seltzer, a premium alcoholic seltzer. The drink comes in four flavors, including lime, grapefruit, pineapple, and mango, and is made with agave syrup and 100% blue agave tequila. The product is targeted at consumers who are looking for a premium alternative to traditional carbonated soft drinks.

In addition, the rising trend of convenience is driving the demand for ready-to-drink (RTD) soft drinks. For instance, in June 2021, PepsiCo launched Starbucks Nitro Cold Brew, a ready-to-drink cold brew coffee. The drink is a combination of Starbucks cold brew and nitrogen, and is available in two flavors: Caramel Cream and Vanilla Sweet Cream. This product launch is expected to boost the demand for RTD soft drinks in the U.S.

The carbonated soft drinks (CSDs) segment accounted for a major share of the U.S. soft drinks market in 2020. Carbonated soft drinks are gaining popularity due to the availability of numerous flavors, convenience, and affordability. Moreover, the increased demand for sugar-free, low-calorie, and other diet carbonated beverages is driving the growth of the segment. According to an article published by Beverage Industry in October 2020, consumers are increasingly opting for diet soft drinks compared to regular soft drinks.

The bottled water segment is anticipated to expand at a rapid CAGR of 6.6% over the forecast period. The segment is driven by the increasing health consciousness among consumers in the U.S. Consumers are increasingly opting for bottled water due to its convenience and low-calorie count. Furthermore, the availability of several flavors is also driving the demand for bottled water. According to an article published by the International Bottled Water Association in May 2020, the annual per capita consumption of bottled water in the U.S. reached a new high of 34.2 gallons in 2019.

The supermarkets and hypermarkets segment held the largest market share of over 48.2% in 2022. The segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase soft drinks products. For instance, according to a study by the National Supermarket Association, the United States spent an estimated USD 52.7 billion on soft drinks in 2020. This reflects the increasing demand for soft drinks products from supermarkets and hypermarkets. In addition, these establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required soft drink.

The convenience stores segment is anticipated to expand at the highest CAGR of 10.4% over the forecast period. The increasing demand for convenience and ready-to-drink products has driven the sales of soft drinks from convenience stores. This is due to the fact that convenience stores are located in close proximity to residential areas, making them an easy and accessible option for consumers to purchase soft drinks. In addition, with the increasing number of convenience stores, the brands are more likely to invest in the segment to increase their sales.

The carbonated soft drinks segment held the largest revenue share of 53.2% in the year 2022. The increasing demand for carbonated soft drinks, especially in developing regions such as India, China, Brazil, and Mexico, is driving the segment’s growth. This is due to the change in lifestyle and the growing demand for convenience foods, which has led to the increasing consumption of carbonated soft drinks. Moreover, the extensive availability of these drinks, with their unique flavors and attractive packaging, is also driving the segment’s growth.

The non-carbonated soft drinks segment is anticipated to register the highest CAGR of 6.7% over the forecast period. This is attributed to the increasing health consciousness among consumers, which has shifted the focus from carbonated soft drinks to non-carbonated soft drinks, such as juices, energy drinks, and sports drinks. Moreover, the rising demand for ready-to-drink beverages has also contributed to the growth of the non-carbonated soft drinks segment.

The U.S. is the largest market for soft drinks and accounted for a revenue share of over 44.1% in 2022. The increasing inclination of consumers towards the consumption of healthy drinks such as natural juices, energy drinks, and flavored water is expected to drive the growth of the soft drinks market in the U.S. For instance, in August 2021, PepsiCo Inc. launched a new line of organic drinks called Tropicana Organic with no artificial sweeteners.

North America is expected to witness the second-highest growth in the coming years. This can be attributed to the growing demand for flavored soft drinks in this region. The rising preference of consumers for natural beverages is also expected to contribute to the growth of the market. Additionally, the rising trend of e-commerce is likely to further drive the growth of the market in the region. For instance, in October 2021, Dr Pepper Snapple Group launched an e-commerce platform for its products in the U.S. and Canada.

In this part of the U.S. Soft Drinks Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your U.S. Soft Drinks Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a U.S. Soft Drinks Products business comes from the sale of its products. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of related products, discounts and promotions, and corporate deals.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Soft Drinks Products business running will be described. The list of operating expenses includes product production costs, marketing costs, wages, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the U.S. soft drinks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo launched the new Pepsi Zero Sugar, a zero-calorie cola.

– In August 2022, The Coca-Cola Company launched the Coca-Cola Energy, a caffeinated soft drink.

– In October 2022, Dr Pepper Snapple Group launched the Dr Pepper Zero Sugar, a zero-calorie alternative to the classic Dr Pepper.

Some of the prominent players in the U.S. soft drinks market include:

– The Coca-Cola Company
– PepsiCo, Inc.
– Dr Pepper Snapple Group, Inc.
– Red Bull GmbH
– Monster Beverage Corporation
– Arizona Beverage Company
– Hansen’s Natural Corporation
– Sunny Delight Beverages Company
– National Beverage Corporation
– Jones Soda Co.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. soft drinks products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Carbonated Soft Drinks
– Non-Carbonated Soft Drinks
– Ready-to-Drink Tea & Coffee

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– On-Premise
– Off-Premise

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Flavored Soft Drinks
– Diet Soft Drinks

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– U.S.
– Canada
– Mexico
– Rest of North America

[Q]: What are the Major Drivers of the U.S. Soft Drinks Market?
[A]: Factors such as the rising health awareness among consumers, increasing disposable incomes, and the availability of a wide variety of flavors and sizes are driving the growth of the U.S. soft drinks market. Furthermore, the introduction of innovative packaging and product offerings is expected to boost the market growth.

[Q]: What are the Major Trends in the U.S. Soft Drinks Market?
[A]: The U.S. soft drinks market is witnessing a shift towards healthier options such as reduced-sugar drinks and functional drinks, as well as increasing demand for natural flavors and organic ingredients. Further, the increasing demand for convenience and the introduction of new packaging designs are expected to have a positive impact on the growth of the U.S. soft drinks market.

[Q]: Who are the Leading Players in the U.S. Soft Drinks Market?
[A]: The major players in the U.S. soft drinks market include The Coca-Cola Company, PepsiCo, Inc., Dr Pepper Snapple Group, Red Bull GmbH, and Monster Beverage Corporation.

[Q]: What is the Outlook for the U.S. Soft Drinks Market?
[A]: The U.S. soft drinks market is expected to continue to grow at a steady pace over the forecast period. The increasing health awareness among consumers, the availability of a wide variety of flavors, and the introduction of innovative packaging and product offerings are expected to be the major drivers of the market.