The U.S. sun care products market was valued at USD 2.3 billion in 2021 and is projected to expand at a CAGR of 3.2% from 2022 to 2029. The growing trend of using natural ingredients in sun care products is one of the key factors driving the market. Consumers are now more aware of the benefits of natural ingredients and prefer to buy products with natural ingredients. This has led to the rising demand for sun care products that contain natural ingredients such as aloe vera, vitamins, antioxidants, and minerals.

In addition, the increasing demand for sun protection products is driving the growth of the U.S. sun care products market. According to the Skin Cancer Foundation, more than 5 million people in the U.S. are diagnosed with skin cancer each year. Furthermore, the rising awareness of the harmful effects of UV rays on the skin is driving customers to use sun protection products. As a result, manufacturers are introducing a wide range of sun protection products such as sunscreen lotions, sprays, gels, and creams.

The increasing number of product launches is also driving the market growth. For instance, in May 2021, Philosophy Inc. launched its suncare line ‘The Sun to Your Shine’, which consists of a broad-spectrum sunscreen and a facial moisturizer. The product range is formulated with natural ingredients such as aloe vera and vitamin E, which are believed to provide additional protection from the sun. Moreover, increasing sales of sun protection products through e-commerce platforms is another factor driving the market growth.

Moreover, the growing trend of athleisure and outdoor activities is propelling the demand for sun protection products. Consumers are now more engaged in outdoor activities such as biking, hiking, beach activities, and jogging. This has led to an increase in the demand for sun care products such as sunscreen lotions, sprays, and creams. Furthermore, the increasing use of social media platforms to promote sun care products is also contributing to the growth of the U.S. sun care products market.

The sunscreen segment accounted for a share of around 36.9% in U.S. sun care products market in 2022. Sunscreen lotions and creams are widely used across the world to protect the skin from sunburns, skin cancer, and premature aging. Rising awareness among individuals regarding the harmful effects of prolonged exposure to the sun and the availability of various sun protection products have been driving the demand for sunscreens. Furthermore, the availability of sunscreens with natural ingredients and in different forms such as spray, lotions, and creams is also driving the market growth.

The self-tanning segment is expected to witness the fastest growth during the forecast period. Growing demand for sun-kissed glowing skin among consumers and rising preference for natural tanning products as against traditional tanning beds are some of the key factors driving the segment’s growth. Several brands such as Tan-Luxe, St. Tropez, and Vita Liberata provide natural and safe self-tanning products. Additionally, several new product launches and the availability of products with natural ingredients are some of the other factors driving the growth of the self-tanning segment.

The supermarkets and hypermarkets segment held the major share in the U.S. sun care products market in 2022. The growth of this segment is mainly attributed to the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase beauty and personal care products. According to a survey by Statista in 2021, more than 65% of the surveyed U.S. consumers prefer to buy sun care products from supermarkets/hypermarkets. Moreover, these establishments provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required sun care product.

The online segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. The increasing penetration of the internet and social media networks has aided the growth of the online segment in the U.S. sun care products market. As per a survey by Statista in 2021, more than 50% of the surveyed U.S. consumers prefer to buy sun care products from e-commerce websites. Furthermore, the rising number of promotional activities and discounts offered by e-commerce players are also supplementing the market growth. For instance, in May 2022, Amazon launched its new product line, Amazon Solimo, which includes sunscreens and sun protection products.

The U.S. sun care products market is segmented into two major types: sun protection products and sun tanning products. The sun protection products segment accounted for the largest revenue share in the U.S. sun care market in 2021. The rising awareness about the harmful effects of UV radiation on skin and the increasing demand for protection from sunburns, skin cancer, and premature aging are some of the factors driving the sun protection products segment. Furthermore, the increasing use of sunscreen products among millennials and Generation Z is also a major factor propelling the market.

The sun tanning products segment is expected to register the highest CAGR of 8.3% over the forecast period. The increasing use of sun tanning products among young adults and teenagers is one of the major factors driving the segment. Furthermore, the growing trend of tanning sessions at tanning salons and spas is also driving the segment. Additionally, the increasing use of self-tanning products by consumers is also likely to contribute to the growth of the sun tanning products segment.

North America is expected to dominate the market and account for the largest revenue share of 46.2% in 2022. Rising demand for sun protection products due to increasing awareness about the harmful effects of sun exposure is expected to drive the growth of the market in this region. This is further supported by the presence of large consumer base and presence of various leading brands in this region.

Asia Pacific is expected to witness the second-fastest growth in the coming years. Increasing purchasing power of consumers in the region is expected to drive the growth of the market in this region. Moreover, the rising awareness about skin care among consumers in the region is expected to provide growth opportunities for the manufacturers of sun care products. For instance, in April 2021, Australian sunscreen brand Sunescape launched its range of sun protection products in India.

In this part of the sun care products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sun care products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for the sun care products business comes from sales of the products. This includes sales of both private-label and branded products. Additionally, revenue can be generated from special promotions and advertising, as well as sales of accessories and other items related to the sun care products.

Projecting Expenses

In this section, all the regular expenses related to keeping the sun care products business running will be described. The list of operating expenses includes research and development, marketing and advertising, transportation and logistics, inventory, wages, taxes, insurance policies, and other overhead costs.

Some of the key companies operating in the U.S. sun care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, La Roche-Posay launched the Anthelios Mineral SPF 50 Sunscreen, a mineral sunscreen formulated with titanium dioxide and zinc oxide.

– In June 2022, Neutrogena launched the Ultra Sheer Dry-Touch Sunscreen SPF 50, a lightweight sunscreen providing superior protection against UVA and UVB rays.

– In August 2022, Banana Boat launched the Protect & Hydrate Sunscreen SPF 50, a water-resistant sunscreen providing broad-spectrum protection against UVA and UVB rays.

Some of the prominent players in the U.S. sun care products market include:

– Johnson & Johnson Services, Inc.
– L’Oréal USA
– Neutrogena Corporation
– Unilever PLC
– Beiersdorf AG
– Coppertone
– Edgewell Personal Care
– Hawaiian Tropic
– La Roche-Posay
– Banana Boat

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the U.S. sun care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Sunscreens
– Sunblocks
– Tanning Lotions
– After Sun Lotions
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Drugstores
– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– U.S.
– Canada
– Mexico
– Rest of North America

[Q]: What are the key drivers for the U.S. Sun Care Products Market?
[A]: The key drivers for the U.S. sun care products market include the rising awareness of skin cancer, the increasing popularity of cosmetic sun care products, and the growing demand for natural and organic products. Additionally, the growing demand for travel and outdoor activities, increasing availability of SPF products, and the growing trend of sunless tanning are also expected to drive the market.

[Q]: How have the product innovations impacted the market growth?
[A]: Product innovations such as the introduction of SPF-infused makeup, the launch of multi-functional sunscreen products, and the introduction of wearable sun protection devices have helped to drive the market growth. Additionally, the increasing availability of sun care products for children, the introduction of eco-friendly packaging, and the increasing development of sunless tanning products are also expected to positively impact market growth.

[Q]: What are the challenges faced by the sun care products industry?
[A]: The major challenges faced by the sun care products industry are the high cost of research and development, the availability of counterfeit products, and the presence of stringent regulations. Additionally, the increasing competition from other skin care product categories, the lack of awareness among consumers, and the price sensitivity of the market are also expected to impede the growth of the market.

[Q]: What are the trends in the US sun care products market?
[A]: The trends in the US sun care products market include the increasing demand for natural and organic products, the introduction of innovative products, and the increasing adoption of sun protection technology. Additionally, the growing popularity of chemical-free sunscreens, the increasing adoption of digital marketing strategies, and the increasing demand for sun care products for children are also expected to contribute to the growth of the market.

[Q]: Who are the key players in the US sun care products market?
[A]: The key players in the US sun care products market include Johnson & Johnson, L’Oréal, Unilever, Beiersdorf, Coty, Edgewell Personal Care, Kao Corporation, Sun Pharmaceutical Industries, and Shiseido.