The U.S. tablet products market was valued at USD 83.7 billion in 2022 and is expected to witness a CAGR of 5.7% during the forecast period. The surge in the demand for tablets is driven by the growing preference of people for lightweight devices with longer battery life and advanced functionalities. The tablets are used for leisure activities such as playing games, watching movies, and listening to music. Additionally, with the increase in the number of remote working hours due to the COVID-19 pandemic, people are increasingly using tablets for work purposes. The tablet market is witnessing a surge in demand due to the rising popularity of tablet PCs among students, professionals, and gamers.

The influx of new technologies such as artificial intelligence (AI) and 5G is also driving the demand for tablets. For example, Apple’s latest iPad Pro and Microsoft’s Surface Pro 7 are some of the latest tablets that are equipped with 5G technology and AI-enabled features. In addition, the introduction of foldable tablets is also gaining traction in the market. For instance, in November 2021, Samsung launched its new tablet, the Galaxy Tab S7, which is a foldable tablet with a larger display and improved battery life.

Moreover, the availability of tablets at reasonable prices is further boosting the demand for tablets. For instance, in April 2021, Amazon launched its new Fire HD 8 tablet, which is priced at USD 89.99. The company has also introduced its new Fire HD 10 tablet, priced at USD 149.99. Additionally, the increasing popularity of tablets among gamers has also propelled the demand for tablets. For instance, in February 2021, Razer launched its Razer Blade Pro 17 gaming tablet, which has a 120Hz OLED display and supports up to 4K resolution. This tablet is equipped with an 8-core Intel Core i7 processor, RTX graphics, and a 16GB of RAM.

Furthermore, the rising trend of digitalization is expected to drive the demand for tablets. The increasing penetration of the internet and the rising popularity of social media platforms are further propelling the demand for tablets. Additionally, the growing adoption of Bring Your Own Device (BYOD) policy by various organizations is further driving the demand for tablets. For instance, in April 2021, Microsoft released its new Surface Pro 7+, which is a 2-in-1 tablet with a detachable keyboard and a stylus. The device is equipped with 11th-generation Intel Core processors, up to 32GB RAM, and up to 2TB of storage.

The Apple iPad segment dominated the market and accounted for a share of around 61.2% in 2020. Growing demand for tablets, owing to their portability and ease-of-use features, has been driving the demand for iPads, globally. Apple remains the market leader in the U.S. tablets market, due to its wide range of offerings across different price ranges. For instance, the Apple iPad Pro (2020) is the most expensive iPad available in the market, whereas, the iPad Mini is the cheapest. Furthermore, the company is continuously introducing new products to maintain its dominance in the market.

The Android segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. Android tablets are gaining popularity due to their affordability and availability of a wide range of applications. Additionally, increasing efforts by companies to launch innovative products with enhanced features are further driving the demand for Android tablets in the U.S. market. For instance, in October 2020, Samsung launched its new tablet, the Galaxy Tab S7, featuring a large display and a quick processor.

The retail stores segment accounted for the largest market share of over 45.7% in 2022. The increasing consumer preference for retail stores as a primary source for purchasing tablets is driving the growth of this segment. The growing number of retail stores such as supermarkets, hypermarkets, and convenience stores in the U.S. is offering an extensive range of tablet products for customers to choose from. Moreover, consumers can compare prices and avail discounts and offers at these stores.

The online segment is expected to grow at the highest CAGR of 10.7% during the forecast period. The growing penetration of the internet and the rising preference for online shopping are driving the growth of this segment. Moreover, the availability of a wide range of tablets, attractive discounts, and offers on online shopping portals are further propelling the growth of this segment. Companies such as Apple, Samsung, and Microsoft are offering their products on their respective online stores as well as other e-commerce sites such as Amazon, Flipkart, eBay, and Best Buy.

The consumer segment accounted for the largest revenue share of 63.5% in the year 2022. The increasing demand for gaming devices and the rising popularity of the work from home culture are driving the demand for consumer tablets in the U.S. For instance, the launch of Apple’s iPad Pro in 2020 has generated a lot of interest among the consumers. This device is equipped with advanced features such as a powerful processor, improved display, longer battery life, and more storage options. This has made it popular among the targeted audience.

The enterprise segment is expected to register the highest CAGR of 10.7% during the forecast period. The increasing demand for tablets in the corporate sector is propelling the market growth. Several companies are using tablets to access the latest applications and to stay connected. For instance, in May 2021, Microsoft launched the Surface Pro 7+ tablet, which is equipped with the latest Intel Core processor and advanced features such as fast charging and long battery life. The device also supports a wide range of applications and is designed for corporate use. Furthermore, the increasing use of tablets for online learning purposes is also driving the market.

The U.S. accounted for the largest share of the tablet market in 2022. The presence of major players such as Apple, Samsung, and Amazon in the region is one of the major factors driving the growth of the market. The increasing use of tablets in educational and corporate institutions is further expected to drive the demand for tablets in the U.S. For instance, in May 2021, Samsung partnered with the U.S. Education Department to provide tablets for students in grades 6-12 for the 2021-2022 school year.

Europe is expected to witness the second-fastest growth in the coming years. Growing demand from corporate and educational institutions in the region is expected to drive the tablet market in Europe. Additionally, the increasing demand for digital transformation in the region is also expected to drive the market. For instance, in April 2021, Microsoft partnered with the European Commission to provide free tablets to students in the European Union.

In this part of the U.S. Tablet Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a U.S. Tablet Products business come from retail sales of tablets and accessories, as well as revenue generated from service and support contracts. Other possible sources of income include advertising, partnerships, and online sales.

Projecting Expenses
In this section, all the regular expenses related to keeping the U.S. Tablet Products business running will be described. The list of operating expenses includes salaries, rent, utilities, marketing and advertising costs, legal fees, insurance policies, inventory, and others.

Some of the key companies operating in the U.S. tablet market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Apple Inc. launched the iPad Air, a thinner and lighter version of the iPad Pro with a new processor.

– In August 2022, Samsung Electronics Co. Ltd. launched the Galaxy Tab A7, a 10.4-inch tablet featuring a new processor.

– In October 2022, Amazon.com, Inc. launched the Kindle Fire HD10, a 10.1-inch tablet featuring a new processor.

Some of the prominent players in the U.S. tablet market include:

– Apple Inc.
– Samsung Electronics Co. Ltd.
– Amazon.com, Inc.
– Lenovo Group Limited
– Microsoft Corporation
– Dell Technologies Inc.
– HP Inc.
– Huawei Technologies Co., Ltd.
– Sony Corporation
– ASUSTek Computer Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. tablet products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tablets
– Accessories

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation and improvement are expected to be a major driver of growth in the U.S. tablet products market. With the rising popularity of tablet PCs, manufacturers are introducing a range of innovative features such as touch screens, voice recognition, and video chat capabilities to capture a larger market share. Moreover, the introduction of 5G technology is expected to create new opportunities for the market in the coming years.

[Q]: Who are the Key Players in the U.S. Tablet Products Market?
[A]: The key players in the U.S. tablet products market include Apple Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Lenovo Group Ltd., Amazon.com Inc., and Huawei Technologies Co. Ltd.

[Q]: Which Region Offers the Largest Opportunity for Sales of U.S. Tablet Products?
[A]: North America is expected to be the most lucrative region for U.S. tablet products market, and is expected to register a CAGR of 5.4% during the forecast period. This is attributed to the presence of a large customer base, and the growing adoption of tablet PCs.

[Q]: What are the factors driving the U.S. tablet products market?
[A]: Growing demand for personal computing devices, increasing use of tablets for educational purposes, and the introduction of 5G technology are some of the key factors driving the growth of the U.S. tablet products market. Moreover, the increasing adoption of the internet of things (IoT) and the increasing use of tablets for gaming are expected to drive the market further.