The U.S. vegetable puree products market was valued at USD 7.1 billion in 2021 and is projected to expand at a CAGR of 3.9% from 2022 to 2029. The growing demand for convenience foods and increasing health consciousness among consumers are the primary factors driving the market. The growing preference for vegan and vegetarian food items among consumers is resulting in the increased demand for vegetable purees. Furthermore, the rise in the number of health-conscious consumers is further driving the growth of the market. The health benefits of vegetable purees, such as improved digestive system, weight management, and improved heart health, are among the most important factors driving the growth of the market.

The increasing demand for ready-to-eat food products is driving the demand for vegetable purees. The growing need for convenience food products is leading to the increasing demand for the product. Furthermore, the rise in the number of working women is a major factor driving the growth of the market. The increasing preference for processed and convenience food products among working women is driving the growth of the market.

The rising awareness among consumers regarding the health benefits of vegetable purees is further driving the growth of the market. Furthermore, the increasing demand for organic and natural food products is further driving the growth of the market. The rising number of health-conscious consumers is fueling the demand for vegetable purees. Additionally, the increasing use of vegetable purees in the foodservice sector is another major factor driving the growth of the market.

Furthermore, the increasing demand for frozen and canned vegetable purees is propelling the growth of the market. The growing demand for ready-to-eat food products is driving the demand for frozen and canned vegetable purees. Furthermore, the increasing demand for convenience food products and ready-to-cook food items is driving the growth of the market. The increasing availability of frozen and canned vegetable purees is driving the growth of the market.

Additionally, the increasing demand for vegetable purees in the bakery and confectionery products is driving the growth of the market. The increasing demand for vegan and vegetarian food products is driving the growth of the market. Furthermore, the increasing demand for healthy snacks is driving the growth of the market. The increasing demand for vegetable purees in the bakery and confectionery products is driving the growth of the market.

The squash puree segment dominated the market in 2019 and is anticipated to maintain its dominance throughout the forecast period. Squash is a nutrient-rich vegetable loaded with vitamins, minerals, and antioxidants. It is an excellent source of Vitamin A, B6, and C, which is essential for healthy skin and eyesight. Furthermore, squash puree is also used in various dishes, such as soups, salads, and pasta. The growing demand for squash puree from the foodservice industry is driving the growth of the segment.

The carrot puree segment is estimated to witness the fastest growth rate during the forecast period. Carrot puree is a popular food item among infants as it is an excellent source of beta-carotene, vitamins, and minerals, which help in the growth and development of infants. Carrot puree is also gaining popularity among adults as it helps in maintaining a healthy lifestyle and aiding weight loss. Moreover, carrot puree is used as a substitute for butter, oil, and eggs in the baking industry.

The supermarkets and hypermarkets segment captured the major share of over 43.9% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase vegetable puree products. Supermarkets and hypermarkets offer a wide range of products with a variety of flavors and brands. These stores also offer convenience to the customers as they provide a one-stop-shopping experience with discounts and frequent promotions.

The online segment is anticipated to expand at the highest CAGR of 12.7% over the forecast period. The increasing popularity of online shopping platforms and the rising adoption of smartphones are driving the growth of the online segment. The availability of several online stores and the introduction of online coupons and discounts are further fueling the growth of the online segment. Moreover, the launch of various online grocery stores and the increasing number of consumers using online grocery stores are expected to drive the growth of the online segment.

The frozen segment is expected to lead the U.S. vegetable puree products market, with a share of 55.4% in 2022. The convenience and the availability of frozen products are the main reason for their high demand. Frozen vegetable puree products are easy to store and can be used for a longer period. The frozen vegetable puree products are free from preservatives and additives, and they provide convenience in terms of preparation time. Furthermore, the increasing demand for frozen meals due to the hectic lifestyle of consumers is driving the frozen segment.

The canned segment is expected to grow at the highest CAGR of 4.3% over the forecast period. The increasing demand for convenience foods, high shelf-life, and easy availability of canned vegetable puree products are some of the key factors driving the market. Canned vegetable puree products are available with different flavors and textures, and they offer convenience in terms of preparation time and cost. Furthermore, the increasing number of health-conscious consumers is also driving the demand for canned vegetable puree products.

The U.S. vegetable puree products market is expected to be led by the North America region owing to the increasing prevalence of lifestyle diseases such as obesity and diabetes in the U.S. The country has witnessed an increase in the demand for healthy food products, including vegetable purees, due to the presence of several health-conscious consumers. Moreover, the presence of key players in the U.S. such as Nestle, Campbell Soup Company, and Conagra Brands provides a competitive edge to the region.

The Asia Pacific region is expected to witness significant growth over the forecast period. The growth in the region can be attributed to the increasing demand for convenience food products and the rising disposable income of the middle-class consumers in the region. Moreover, the growing trend of vegetarianism in countries such as India, China, and Japan is expected to further drive the demand for vegetable puree products.

In this part of the vegetable puree products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a vegetable puree products business comes from sales of your products to supermarkets and grocery stores, direct-to-consumer sales, and to food service providers such as restaurants and catering companies. Here you will find a list of potential clients and other possible sources of profit such as private labeling, co-packing and other custom production services.

Projecting Expenses
In this section, all the regular expenses related to keeping the vegetable puree products business running will be described. The list of operating expenses includes production costs, packaging, labeling and shipping costs, wages, advertising, marketing and promotion, and others.

Some of the key companies operating in the U.S. vegetable puree market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Campbell Soup Company launched a range of vegetable-based purees.

– In August 2022, Dole Foods launched a range of vegetable purees made from organic ingredients.

– In October 2022, ConAgra Foods launched a range of vegetable purees made from fresh, frozen, and canned vegetables.

Some of the prominent players in the U.S. vegetable puree market include:

– Campbell Soup Company
– Dole Foods
– ConAgra Foods
– H. J. Heinz Company
– Nestle SA
– Del Monte Foods
– General Mills Inc.
– Unilever Group
– Dean Foods
– The Kraft Heinz Company

This report forecasts growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global U.S. vegetable puree products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Tomatoes
– Carrots
– Squash
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key drivers of the U.S. vegetable puree products market?
[A]: The key drivers of the U.S. vegetable puree products market include the rising demand for convenience food and ready-to-eat products, increasing health consciousness among consumers, and the growing demand for natural and organic products.

[Q]: What are the key trends shaping the U.S. vegetable puree products market?
[A]: The key trends shaping the U.S. vegetable puree products market include the increasing demand for vegan and vegetarian products, the rise of home-style cooking, and the increasing popularity of meal kits and subscription boxes.

[Q]: Who are the key players in the U.S. vegetable puree products market?
[A]: The key players in the U.S. vegetable puree products market include Campbell Soup Company, B&G Foods, Inc., Conagra Brands, Inc., Hormel Foods Corporation, and Greencore Group plc.

[Q]: What are the factors restraining the growth of the U.S. vegetable puree products market?
[A]: The factors restraining the growth of the U.S. vegetable puree products market include the lack of consumer awareness about the health benefits of vegetable puree products, lack of availability of organic and natural products, and the high cost of production of vegetable puree products.

[Q]: What are the opportunities for new entrants in the U.S. vegetable puree products market?
[A]: The opportunities for new entrants in the U.S. vegetable puree products market include the increasing demand for convenience food, the rising popularity of meal kits, and the increasing demand for organic and natural products.