This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Wallpaper Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global wallpaper products market was valued at USD 45.4 billion in 2022 and is projected to expand at a CAGR of 5.4% from 2023 to 2030. Wallpaper products are gaining popularity among consumers due to their cost-effectiveness, easy installation, and decorative features. The growing adoption of wallpaper products in the residential and commercial sector is driving the market growth. Furthermore, the increasing demand for eco-friendly and water-resistant wallpaper products is expected to further boost the market growth.
The growing preference among consumers for creative and printed wallpapers is fueling the demand for the market. Manufacturers are launching new products with innovative designs, textures, and colors to meet the changing consumer needs. Increasing key partnerships among manufacturers and distributors is expected to further drive the wallpaper products market. For instance, in March 2021, Mayfield Wallpaper, a company specializing in wallpaper products, entered into a strategic partnership with a leading online wallpaper provider, Wallpaperdirect. Through this partnership, Mayfield Wallpaper is expected to increase its product availability throughout Europe and North America.
The growing demand for designer wallpaper products is driving the market growth. High-end wallpaper products are gaining popularity among consumers due to their unique and stylish designs. Furthermore, the increasing demand for customized wallpaper products is expected to further drive the market growth. Customized wallpaper products are becoming popular among consumers due to their unique designs, textures, and colors. In addition, the increasing demand for 3D wallpaper products is another major factor driving the market growth.
The rising trend of wallpapering and re-wallpapering is also driving the growth of the market. Wallpapering and re-wallpapering are gaining popularity among consumers due to their cost-effectiveness and easy installation. Furthermore, the increasing demand for cost-effective wallpaper products is expected to further drive the market growth. The availability of a wide variety of wallpaper products in the market at competitive prices is propelling the demand for the market. Additionally, the introduction of new technologies in the wallpaper products industry is further driving the market growth. For instance, in June 2020, Mayfield Wallpaper launched new digital printing technology, which helps them produce custom wallpaper products with high-quality images.
Product Insights
The wallpaper products market is divided into two categories, decorative and industrial. The decorative segment accounted for the largest market share in 2018 and is projected to register the highest CAGR of 7.7% during the forecast period. Increasing demand for interior decoration, rising purchasing power of consumers, and growing urbanization are driving the growth of the decorative wallpaper products market.
The industrial segment is projected to register the second-highest CAGR of 6.6% during the forecast period. Increasing demand for fireproof, waterproof, and soundproof wallpapers in the industrial sector is propelling the growth of the industrial wallpaper products market. Furthermore, rising trends of home and office decor and rising disposable income of consumers are expected to provide growth opportunities for the wallpaper products market.
Distribution Channel Insights
The offline segment dominated the global wallpaper products market, accounting for a market share of over 78.3% in 2022. The offline segment is further divided into hypermarkets and supermarkets, independent retailers, and others. The growth of the segment is attributed to the convenience of the customers to choose from a wide variety of wallpaper products and the presence of a wide range of wallpaper products in physical stores.
The online segment is expected to expand at the highest CAGR of 11.9% over the forecast period. The online segment is further divided into company-owned websites, e-commerce stores, and others. The growth of the segment is attributed to the rising trend of online shopping and the increasing number of e-commerce stores. Moreover, the increasing availability of various brands of wallpaper products and discounts offered by e-commerce stores are expected to further drive the segment’s growth.
Type Insights
The non-woven segment accounted for the largest revenue share of 32.6% in the year 2022. The segment is expected to remain the largest revenue contributor over the forecast period. Non-woven wallpaper has a light texture and is washable, making it a popular choice among customers. It is easy to install and remove and also has better dimensional stability than other wallpapers. It is gaining popularity among customers due to its easy maintenance, which is driving the demand for the non-woven wallpaper.
The vinyl segment is expected to register the highest CAGR of 8.4% during the forecast period. The segment is primarily driven by the increasing demand for high-quality wallpaper, which is waterproof and can be cleaned easily with a damp cloth. This product is gaining popularity because of its durability and longevity. In addition, the increasing trend of home décor, especially among the middle-income group in developing countries, is further driving the growth of the segment.
Regional Insights
Europe is expected to dominate the wallpaper products market over the forecast period. An increase in the demand for wallpaper products from countries such as Italy, France, and Germany is expected to drive the growth of the market in the region. Moreover, the presence of numerous leading players offering a wide range of wallpaper products is expected to further drive the growth of the market in the region. The wallpaper products market in Asia Pacific is expected to witness the highest growth rate during the forecast period. The increasing demand for wallpaper products from countries such as China, India, and Japan is expected to fuel the growth of the market in the region. The presence of key players offering advanced wallpaper products is expected to drive the growth of the market in the region.
Financial Projections
In this part of the wallpaper products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your wallpaper products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a wallpaper products business comes from the sale of wallpaper, wholesale supply, and installation services. Here you will find a list with a description of each of them and other possible sources of profit such as licensing, retail sales, and custom design services.
Projecting Expenses
In this section, all the regular expenses related to keeping the wallpaper products business running will be described. The list of operating expenses includes the cost of materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the wallpaper products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Graham & Brown launched the new collections of wallpapers to provide an array of choices to its customers.
– In August 2022, Murals Wallpaper launched ‘Sensory Collection’, a range of digitally printed wallpapers with calming colors to create a soothing experience.
– In October 2022, Brewster Home Fashions launched the ‘Nature’s Garden’ collection of wallpapers with a variety of floral and botanical designs.
Some of the prominent players in the wallpaper products market include:
– York Wallcoverings
– Graham & Brown
– Murals Wallpaper
– Brewster Home Fashions
– Norwall Wallcoverings
– Imperial Wallpaper
– Walls Republic
– Wallquest
– Seabrook Wallcoverings
– Brewster Wallcovering
Global Wallpaper Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global wallpaper products market based on product type, application, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Paper Wallpaper
– Vinyl Wallpaper
– Fabric Wallpaper
– Others
2. Application Outlook (Revenue, USD Million, 2017 – 2030)
– Residential
– Commercial
– Hospitality
– Retail
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key trends impacting the Wallpaper Products Market?
[A]: The growing preference for eco-friendly wallpaper and the increasing demand for digitally printed designs are some of the key trends impacting the Wallpaper Products Market. Additionally, the rising demand for high-end wallpapers, coupled with the growing popularity of 3D wallpapers, is expected to drive the market over the forecast period.
[Q]: Who are the key players in the Wallpaper Products Market?
[A]: Major players operating in the Global Wallpaper Products Market are A.S. Création Tapeten AG, Brewster Home Fashions, Carl Robinson Wallpaper, Inc., Cole & Son, Graham & Brown, Mirage Wallcoverings, Muraspec, York Wallcoverings, Inc., KOROSEAL Interior Products, and KPMF Ltd.
[Q]: What are the key drivers for growth in the Wallpaper Products Market?
[A]: The increasing demand for customized wallpapers, along with the rising popularity of digital printing, is expected to drive the growth of the Wallpaper Products Market. Moreover, the growing demand for eco-friendly wallpapers, coupled with the increasing popularity of 3D wallpapers, is anticipated to have a positive impact on the Wallpaper Products Market.
[Q]: What is the forecasted compound annual growth rate (CAGR) of the Wallpaper Products Market?
[A]: The Global Wallpaper Products Market is expected to grow at a CAGR of 5.6% during the forecast period from 2020 to 2027.
[Q]: What region is expected to witness the highest growth in the Wallpaper Products Market?
[A]: Asia Pacific is expected to witness the highest growth in the Wallpaper Products Market during the forecast period, owing to increasing demand for wallpapers in countries such as India, China, and Japan.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
