The global Water Enhancer products market was valued at USD 15.5 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. Water enhancers are products that can be added to plain water to give it flavor. They are an alternative to sugary drinks such as soda and energy drinks, and are increasingly being adopted by health-conscious consumers. Furthermore, the increasing demand for convenience, particularly among millennials, is one of the key factors driving the market.

The rising number of new product launches is expected to further supplement the market growth. For instance, in April 2021, Nestlé Waters North America launched a new range of sparkling flavored waters called ‘Perrier & Juice.’ The new range is made from natural fruit juices and is free from added sugars, artificial sweeteners, and preservatives. These new launches are expected to meet the changing preferences of consumers and add to the scope of the market.

The changing lifestyle of consumers is driving the demand for convenience and on-the-go products. This is expected to further accelerate the growth of the water enhancer products market. For instance, in December 2021, Kraft Heinz announced the launch of a new product range called ‘Kraft Heinz Drink Enhancers.’ The new range consists of a range of flavored liquid drink enhancers, which are said to be made from natural ingredients. The range comes in a variety of flavors such as strawberry watermelon, orange mango, and lemon lime.

The increasing number of health-conscious consumers is driving the demand for these products. The rising awareness about the health benefits of these products, such as weight loss, is supporting the market growth. Furthermore, water enhancers are gaining popularity as a healthy alternative to sugary drinks such as soda and energy drinks. Key players are also launching new products with unique flavors to attract consumers. For instance, in October 2021, PepsiCo launched a new line of flavored sparkling waters called ‘Sparkling Ice’. The new range is available in a variety of flavors such as blueberry pomegranate, tropical coconut, and black raspberry.

In addition, the increasing number of promotional activities by key players is expected to drive the market. For instance, in 2021, Kraft Heinz launched a new campaign to promote its new product range ‘Kraft Heinz Drink Enhancers’. The company also launched various promotional activities such as digital ads, influencer campaigns, and partnerships with food and beverage retailers. These initiatives are expected to drive the demand for water enhancers in the coming years.

The flavored water segment led the market and accounted for a share of around 33.3% in 2022. Increasing consumer awareness about health and wellness, increasing health consciousness, and rising demand for low-calorie drinks are some of the key factors driving the demand for flavored water products. According to an article published by Euromonitor International, in April 2020, the consumption of flavored water increased by 7.9% in 2019.

The electrolyte water segment is anticipated to expand at the fastest CAGR of 8.8% over the forecast period. Growing demand for energy drinks, increasing health consciousness and rising awareness about the importance of electrolytes, and increasing preference for healthy beverages are some of the key factors driving the demand for electrolyte water products. According to an article published by the National Institutes of Health, in March 2020, electrolyte water can help to replenish the body with minerals, vitamins, and other essential nutrients. In addition, increasing popularity of fitness and sports activities has further increased the demand for electrolyte water products.

The supermarkets and hypermarkets segment held the largest share of over 37.7% in 2022. Supermarkets and hypermarkets are the most preferred source of buying water enhancers among consumers. These outlets offer a wide range of products and brands that are easily accessible to consumers. This channel also assists customers in making quick purchasing decisions as they offer a large variety of products. The increasing number of supermarkets and hypermarkets in the developing countries are projected to drive the segment growth.

The online segment is expected to register the highest CAGR of 14.2% during the forecast period. The increasing penetration of internet and smartphones has led to the growth of e-commerce in the water enhancers market. Companies are increasingly focusing on increasing their online presence by launching their own websites or partnering with e-commerce websites. For instance, in October 2020, Stur launched its own website to expand its online presence. The website offers a wide range of products and also provides discounts and offers to customers.

The powdered segment accounted for the largest revenue share of 60.0% in the year 2022. The availability of numerous flavors, convenience of using these products, and rising health consciousness among consumers are the major factors driving the segment’s growth. Companies such as Kraft Heinz and Mio have launched powdered versions of their products to spur the demand for powder-based water enhancers. Furthermore, the ease of transportation and storage of powdered water enhancers has further boosted the segment.

The liquid segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. The availability of liquid water enhancers in different flavor combinations, convenience of use, and increasing health awareness are the major factors driving the segment’s growth. Moreover, the convenience of packaging liquid water enhancers in small bottles makes them travel-friendly and easy to carry. Companies such as Kraft Heinz and Mio have launched liquid water enhancers to capitalize on the growing demand for the product.

The water enhancer products market is expected to be dominated by North America, owing to the presence of a large number of key players in the region. In addition, the increasing health consciousness among consumers in the region and the rising trend of consuming flavored water have contributed to the growth of the market. Moreover, in the U.S. and Canada, the growing demand for convenience and packaged products is also expected to fuel the growth of the market.

The Asia Pacific region is expected to witness the fastest growth in the coming years, owing to the increasing population, per capita income, and health consciousness among consumers in the region. Moreover, the growing demand for functional beverages and the rising trend of consuming flavored water are further expected to drive the demand for water enhancer products in the region. In addition, the presence of several small and medium-sized enterprises in the region is also expected to contribute to the growth of the market.

In this part of the water enhancer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a water enhancer products business comes from product sales direct to consumers, retail outlets, online, and business-to-business. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the water enhancer products business running will be described. The list of operating expenses includes product development, packaging, warehousing, transportation, advertising, and others.

Some of the key companies operating in the water enhancer products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nestlé launched a new range of water enhancers called Pure Water Enhancers.

– In August 2022, Kraft Heinz launched a new range of zero-calorie water enhancers called Kool-Aid Unsweetened.

– In October 2022, The Coca-Cola Company launched a new range of flavored water enhancers called Minute Maid Enhanced.

Some of the prominent players in the water enhancer products market include:

– Nestlé
– Kraft Heinz
– The Coca-Cola Company
– GlaxoSmithKline plc
– Gatorade
– Mondelēz International, Inc.
– Mott’s LLP
– AriZona Beverage Co.
– Stur
– True Citrus Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global water enhancer products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Sweeteners
– Flavoring Agents
– Vitamins & Minerals
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural
– Artificial

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key drivers of the Water Enhancer Products Market?
[A]: The global water enhancer products market is driven by the growing consumer preference for convenient and healthy drinking solutions, rising demand for natural and organic products, and increasing health awareness. The market is also driven by the growing demand for products with high nutritional value, longer shelf life, and natural ingredients. Furthermore, the growing demand for products with enhanced taste and improved texture is also driving the market growth.

[Q]: What are the key trends of the Water Enhancer Products Market?
[A]: The key trends in the water enhancer products market are the increasing adoption of flavored water enhancers, the growing demand for natural and organic products, and the rising demand for healthier beverage options.

[Q]: Who are the major players in the Water Enhancer Products Market?
[A]: The major players in the water enhancer products market are Kraft Heinz Company, Nestle SA, The Coca-Cola Company, PepsiCo Inc., The Clorox Company, and The Hain Celestial Group, Inc.

[Q]: What is the market size of the Water Enhancer Products Market?
[A]: The global water enhancer products market size was valued at USD 6.9 billion in 2020 and is projected to reach USD 10.2 billion by 2028, growing at a CAGR of 5.1% over the forecast period.

[Q]: What are the opportunities in the Water Enhancer Products Market?
[A]: The major opportunities in the water enhancer products market are the increasing demand for natural and organic ingredients, the growing demand for healthier beverage solutions, and the increasing consumer preference for convenient and healthy drinking solutions. Additionally, product innovation, rising advertising and promotional activities, and the increasing penetration of online retail channels are also offering significant growth opportunities in the market.