The global water flosser products market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. The growing popularity of water flossers is attributed to their convenience, effectiveness, and ability to clean hard-to-reach areas, such as in between teeth and under gums. Water flossers also help to remove plaque and food particles from hard-to-reach areas, which is difficult with a regular toothbrush, thereby driving the market. Additionally, rising awareness concerning oral health, dental hygiene, and the importance of regular flossing and brushing is further augmenting the market growth.

The increasing prevalence of chronic diseases such as diabetes and cardiovascular diseases is driving the demand for water flossers. This is because of the higher risk of periodontal diseases associated with such chronic diseases, which can be prevented by using water flossers. In addition, the rising demand for water flossers from the geriatric population is another factor driving the market. Furthermore, due to the rising disposable incomes of people and the increasing number of dual-income households, people are more likely to spend on premium-priced products, thereby boosting the market.

Moreover, manufacturers are continuously introducing new products and launching new campaigns to create awareness about the benefits of water flossers and attract new customers. For instance, in February 2021, Waterpik launched a campaign titled “Flossing is Sexy” to target young adults. The campaign featured a range of influencers, including actor, model, and author Zendaya, to promote the use of water flossers among young adults.

In addition, companies are introducing water flossers with advanced features such as two-minute timer & pacer, pressure control settings, LED indicator, and LED display, to lure more customers. For instance, in April 2021, Waterpik launched the Complete Care 9.0, a cordless water flosser and sonic electric toothbrush that comes with 10 pressure settings and six unique tips.

The introduction of portable water flossers is further driving the market growth. For instance, in March 2021, Waterpik launched a portable water flosser device called the Waterpik Cordless Freedom, which is powered by a rechargeable lithium-ion battery and is designed for convenience and portability. Portable water flossers are becoming increasingly popular among young adults and travelers, as they are easy to use and do not require an electrical outlet.

The cordless water flosser segment led the market and accounted for a share of around 59.2% in 2022. Increasing awareness regarding oral hygiene has been driving the demand for cordless water flossers. According to an article published by the American Dental Association, in June 2020, 97% of users agreed that water flossing is an effective way to clean in between teeth. Furthermore, macro-level factors such as rising disposable income among consumers and mushrooming growth of distribution channels are bolstering the demand for cordless water flossers worldwide.

The corded water flosser segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Growing adoption of corded water flossers, rising trends for oral hygiene and the emergence of various water flosser brands are some of the key factors driving the corded water flosser market growth revenue. According to an article published by the American Dental Association, in June 2020, 97% of users agreed that corded water flossers are more effective than manual flossing. In addition, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.

The offline stores segment dominated the market in 2022, with a market share of over 40.3%. This segment includes pharmacies, supermarkets, and hypermarkets. The convenience to purchase a wide range of products, excellent customer service, and discounts offered by offline stores are the primary factors driving the segment growth. Furthermore, pharmacies and medical stores have become one of the most preferred sources to purchase dental care products, especially water flossers.

The online stores segment is anticipated to grow at the highest CAGR of 12.7% over the forecast period. The increasing popularity of e-commerce websites, such as Amazon and Flipkart, is one of the major factors driving the segment growth. The presence of a wide range of products with detailed product information and reviews from customers, easy payment options, and doorstep delivery are the key factors driving the growth of the online stores segment.

The battery-operated segment is anticipated to expand at the highest CAGR of 9.2% over the forecast period. The increasing trend of cordless water flossers is expected to drive the segment growth. Battery-operated water flossers are portable and easier to use. Moreover, the introduction of advanced technologies such as Li-ion rechargeable batteries and wireless charging is anticipated to propel the growth of the segment. For instance, in November 2020, Waterpik launched a cordless water flosser with a wireless charging dock.

The corded segment held the second-largest revenue share of 44.9% in the year 2022. Corded water flossers are easy to use and provide a continuous flow of water. Moreover, the availability of different water pressure settings in corded water flossers is also likely to drive the segment growth. Furthermore, the affordability of corded water flossers is expected to further boost the segment in the forecasted period.

Asia Pacific is expected to register the highest CAGR between 2022 and 2029. Factors such as the rising number of dental clinics, growing awareness regarding oral health, and the increasing population base in countries such as India and China are expected to drive the regional market growth. In addition, the growing disposable income and increased purchasing power of people in the region are expected to further boost the regional market growth. Furthermore, the increasing number of collaborations and partnerships among domestic and international manufacturers is also expected to increase the demand for water flossers in the region.
The North American region is expected to hold the second-largest market share in 2022. The region’s market growth is driven by the presence of a large number of key players, such as Waterpik and Philips, who are continuously launching new products in the region. For instance, in June 2021, Waterpik launched a new model of water flosser, called the Waterpik Cordless Freedom, in the U.S. and Canada.

In this part of the water flosser products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your water flosser products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a water flosser products business comes from sales of products, and potentially through wholesalers, distributors, and retailers. Here you will find a list with a description of each of them, as well as other possible sources of profit such as online sales, advertising, and subscription services.

Projecting Expenses
In this section, all the regular expenses related to keeping the water flosser products business running will be described. The list of operating expenses includes inventory costs, wages, marketing, research and development, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the water flosser market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Waterpik launched the Aquarius Professional Water Flosser, a device that can be used for both teeth and gum cleaning.

– In October 2022, Philips launched the AirFloss Ultra, a water flosser that has a unique angled nozzle tip and a built-in timer for precise flossing.

– In December 2022, Panasonic launched the Sonic Water Flosser, a device that comes with five interchangeable nozzles and is designed to reduce plaque and gingivitis.

Some of the prominent players in the water flosser market include:

– Waterpik
– Philips
– Panasonic
– Oral-B
– G.U.M
– Joyful Bath
– Dr. Flossy
– Oclean
– ToiletTree Products
– Kohi Labs

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global water flosser products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Countertop
– Cordless
– Rechargeable

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of Growth in the Water Flosser Products Market?
[A]: The key drivers for growth in the water flosser products market include the increasing awareness of oral health and hygiene, the rising demand for advanced dental care products, and the increasing prevalence of periodontal diseases. Additionally, the growing availability of water flossers with advanced features, such as wireless or cordless models and variable water pressure settings, is also driving the market growth.

[Q]: What are the Key Challenges Faced by Manufacturers of Water Flossers?
[A]: The key challenges faced by manufacturers of water flossers include the high cost of product development, the complexity of product design, and the need to compete with traditional flossing products. Additionally, the need to develop water flossers with enhanced features such as multiple tips, more water pressure settings, and wireless or cordless models are also challenging for manufacturers.

[Q]: What are the Major Regions with the Highest Opportunity for Water Flosser Products?
[A]: The Asia Pacific region is expected to be the largest market for water flosser products due to the increasing awareness of oral health and hygiene, the rising prevalence of periodontal diseases, and the presence of a large population base. Additionally, countries such as Japan and China are expected to offer the highest opportunity for water flosser products due to the rising number of dental clinics and the increasing demand for advanced dental care products.

[Q]: Who are the Leading Manufacturers in the Water Flosser Products Market?
[A]: Some of the leading manufacturers in the water flosser products market include Panasonic Corporation, Waterpik, Koninklijke Philips N.V., Colgate-Palmolive Company, and Procter & Gamble Company. These companies have established a strong presence in the market by offering advanced water flosser products with enhanced features.