This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Waterless Cosmetics Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global waterless cosmetics products market was valued at USD 18.8 billion in 2022 and is projected to grow at a CAGR of 7.7% from 2023 to 2030. Increasing awareness about the benefits of using waterless cosmetics is fuelling the market growth. Moreover, the rise in the use of new technologies, such as 3D printing, is driving the demand for these products. In addition, the increasing awareness about environmental conservation is also leading to the demand for these products. For instance, Charcoal Black is a waterless cleansing balm that claims to be the world’s first eco-friendly personal cleansing product.
Some market participants are focusing on developing new waterless cosmetics brands that can penetrate the saturated market. For instance, YSL has announced a new waterless makeup line that is said to be the most advanced and innovative line in the history of the brand. The new line includes foundation, concealer, eyeshadows, and more.
The increasing demand for natural and eco-friendly products is propelling the growth of the waterless cosmetics market. For instance, One Love Organics is a waterless makeup brand that is made entirely with natural ingredients. The company is headquartered in the United Kingdom and has a portfolio of more than 30 waterless makeup products.
Product Insights
The waterless cosmetics products market is expected to grow at a CAGR of over 8.5% over the forecast period. There are several factors that are contributing to the growth of the market, including increasing awareness about the importance of keeping skin looking young and healthy, the increasing demand for natural and organic products, and the rising trend for eco-friendly and sustainable lifestyle. Moreover, the waterless cosmetics products market is also segmented into face wash, foundation, concealer, blush, and bronzer, which offers an opportunity to various players in the market.
The hair care segment is predicted to account for the largest share of the waterless cosmetics products market over the forecast period. This is due to the increasing trend for men to keep their hair looking clean and styled, and the increasing demand for hair care and beauty products that are alcohol-free.
Distribution Channel Insights
The waterless cosmetics segment is expected to grow at the highest CAGR of 13.3% during the forecast period. This is due to the growing awareness among consumers about the benefits of using waterless cosmetics and the various innovative features that these products offer. For instance, waterless cosmetics are easy to apply and provide a natural look, while also reducing the risk of clogged pores and other skin problems. Additionally, waterless cosmetics are easy to store and transport, making them suitable for on-the-go use.
Traditional distribution channels such as department stores, specialty stores, and drugstores are expected to be the major players in the waterless cosmetics market. These channels offer a wide range of products and services, including product demonstrations, product advice, and sales assistance. In addition, these channels are likely to offer complementary services such as beauty services and personal care products.
The online market is expected to grow at the highest CAGR of 15.7% during the forecast period. This is due to the increasing trend of online shopping among consumers. Waterless cosmetics can be purchased online and shipped to the customer’s home, which makes them convenient for consumers. Furthermore, online platforms offer a wider range of products and options, making it easier for consumers to find the right product.
Type Insights
Overall, the waterless cosmetics market is expected to grow from USD 2.24 billion in 2018 to USD 3.93 billion by 2025, at a CAGR of 8.20%. This is largely due to the growing awareness about the importance of clean skin, which is paving the way for the implementation of waterless cosmetics. Moreover, the rise in technological innovation, such as the development of alternative and organic oil-free textures, and the high demand for natural cosmetics are also key growth drivers of the waterless cosmetics market.
Based on type, the liquid cosmetics segment is expected to be the largest market, followed by the cream and foundation segment. The liquid cosmetics segment is expected to grow at a higher CAGR of 10.5%. The liquid cosmetics segment is driven by the growth in the number of people who are shifting to liquid cosmetics as they are more comfortable and easier to use. In addition, the liquid cosmetics segment is supported by the increasing focus on skin care in the North American market.
The cream and foundation segment is expected to grow at the lowest CAGR of 5.7%. This is due to the lower market share of this segment in comparison to the other two types of cosmetics. The increase in the skin care market is not expected to benefit the cream and foundation segment as people are more likely to purchase liquid or powder foundation.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 38.6% in 2022. The growth of the waterless cosmetics segment is attributed to the growing demand for cosmetic products that are soft, gentle, and have low environmental impact. Furthermore, the growing demand for natural and organic products is also likely to drive the growth of the waterless cosmetics market. For instance, in December 2021, Natural Argents, a Canadian company, launched its first waterless cosmetics line—made with natural ingredients and certified organic.
North America is expected to witness the second-fastest growth in the coming years. Rising demand on account of the rising metrosexual culture in the region is expected to drive the growth of the market. For instance, in December 2020, U.S.-based e-commerce platform Birchbox released its first line of waterless makeup, which reached sales of $2.5 million within a week of launch.
Europe is also expected to witness growth over the next few years. This is due to the increasing number of health-conscious consumers, who are increasingly adopting waterless cosmetics products. Additionally, the growth of the beauty ecosystem in Europe is also likely to boost the growth of the waterless cosmetics market. For instance, in March 2021, German health and wellness company NaturViva acquired a minority stake in Singapore-based waterless cosmetics startup Amala.
Financial Projections
In this part of the waterless cosmetics products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your waterless cosmetics products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a waterless cosmetics products business comes from sales of the products. Here you will find a list with a description of each of them and other possible sources of profit such as branding, licensing, and endorsements.
Projecting Expenses
In this section, all the regular expenses related to keeping the waterless cosmetics products business running will be described. The list of operating expenses includes F&B costs, marketing and promotion, R&D costs, packaging, transportation, and others.
Key companies & market share insights
Some of the key companies operating in the waterless cosmetics market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In October 2022, Nivea released the NIVEA Soothe range, a new line of waterless facial products designed to provide hydration and calming benefits.
– In February 2023, L’Oréal launched the L’Oréal Paris True Match Waterless Liquid Makeup, the world’s first waterless foundation.
– In March 2023, The Body Shop released the Aquaris Waterless Face Wash, the world’s first waterless face wash.
Some of the prominent players in the waterless cosmetics market include:
– L’Oréal SA
– The Body Shop International Limited
– Nivea AG
– Unilever NV
– Procter & Gamble Co.
– BEAUTY CONCEPT GROUP CO., LTD.
– Kao Corporation
– Paco Rabanne S.A.
Global Waterless Cosmetics Market Segmentation
This report forecasts the global waterless cosmetics market size at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. Grand View Research has segmented the global waterless cosmetics market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Facial Care
– Eye Care
– Lip Care
– Body Care
– Sun Care
– Fragrance
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Trade Shows
– Online
– Territory Sales
– Catalogs
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid
– Cream
– Powder
– Gel
– Mousse
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Waterless Cosmetics?
[A]: With more people looking to cut down on their water use and Latam renewable energy prices falling, the waterless cosmetics market is expected to grow rapidly in the near future. Adoption of waterless cosmetics is also being driven by environmental concerns such as saving water and reducing pollution. Additionally, a recent study has shown that 93% of women would like to see more water-saving products in the beauty industry.
Waterless makeup products are popular in Asia due to their affordability and environmental benefits. The key players in the waterless cosmetics market are Procter & Gamble, L’Oréal, and Maybelline.
[Q]: Who are the Key Players in the Waterless Cosmetics Market?
[A]: Procter & Gamble, L’Oréal, and Maybelline are the key players in the waterless cosmetics market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Waterless Cosmetics?
[A]: Asia offers the largest opportunity for sales of waterless cosmetics, followed by Europe.
[Q]: What are the factors driving the waterless cosmetics market?
[A]: Factors, such as the increasing use of renewable energy and environmental concerns, are expected to drive the waterless cosmetics market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
