The global watermelon seeds products market was valued at USD 1.2 billion in 2022 and is expected to expand at a CAGR of 5.7% from 2023 to 2030. The rising demand for watermelon seeds products is attributed to the growing health consciousness among consumers, who are increasingly opting for healthier and nutritious dietary options. Furthermore, the increasing demand for convenience foods is expected to have a positive impact on the growth of the market.

Moreover, the growing popularity of ready-to-eat snacks is driving the demand for watermelon seeds products. Companies are introducing innovative flavors to enhance the taste and texture of the products. For instance, in January 2021, Watermelon Seeds, Inc. launched a line of roasted watermelon seed snacks in various flavors such as sea salt, ranch, and honey mustard. The company also introduced vegan, organic, and non-GMO varieties of the product.

Additionally, the increasing demand for organic and healthy snacks is propelling the demand for watermelon seeds products. Companies are introducing new products to cater to the growing demand. For instance, in February 2020, Watermelon Seeds, Inc. launched a new line of organic roasted watermelon seed snacks. The product is available in various flavors such as sea salt, honey mustard, and ranch. The product is USDA Organic and Non-GMO certified.

Furthermore, the growing popularity of nutraceuticals and functional foods has led to an increase in the demand for watermelon seeds products. Nutraceuticals and functional foods have proven health benefits, which is driving the demand for watermelon seeds products. Furthermore, companies are engaging in promotional activities and campaigns to create awareness about the health benefits of watermelon seeds products. This is likely to drive the growth of the market in the coming years.

Moreover, the growing demand for watermelon seeds products in developing countries is expected to provide a boost to the market. For instance, in January 2021, Watermelon Seeds, Inc. launched a new line of roasted watermelon seed snacks in India. The product is available in a variety of flavors such as tangy chaat masala, black pepper, and rock salt. The company is targeting the Indian consumers who are looking for healthier snack options.

The salted watermelon seeds segment currently dominates the market, accounting for a share of around 34.4% in 2022. Salted watermelon seeds are a popular snack in many countries, as they are high in protein and other essential minerals. The increasing health consciousness among consumers, as well as the growing demand for healthy and natural snacks, has been fueling the demand for salted watermelon seeds over the years. According to an article published by The Kitchn, in October 2020, watermelon seeds are high in magnesium and zinc, and they are a great snack to keep your skin healthy and glowing.

The roasted watermelon seeds segment is projected to expand at the fastest CAGR of 8.3% over the forecast period. Roasted watermelon seeds are gaining popularity as a snack due to their crunchy texture and rich flavor. The increasing demand for ready-to-eat snacks, coupled with the growing trend of snacking among consumers, has been driving the demand for roasted watermelon seeds. Additionally, the rising awareness of the health benefits associated with these seeds, such as high nutritional value and low fat content, is further propelling the market growth.

The supermarkets and hypermarkets segment is projected to account for the largest market share of over 40.3% in 2022. Supermarkets and hypermarkets are the most preferred channel for purchasing watermelon seeds products due to their wide product portfolio, reasonable prices, and convenience. Moreover, the presence of private label brands in supermarkets and hypermarkets is also a major factor driving the supermarkets and hypermarkets segment. Private label brands provide a cost-effective alternative for consumers who are looking for quality products at a reasonable price.

The online segment is estimated to register the highest growth rate of 12.3% over the forecast period. The increasing penetration of the internet and the emergence of e-commerce platforms have led to the increased availability of watermelon seeds products online. Online stores provide access to a wide range of products at competitive prices and offer attractive deals, discounts, and cash back offers, which makes them more attractive to consumers. In addition, the increasing convenience and ease of online shopping has also encouraged consumers to buy watermelon seeds products online.

The shelled watermelon seeds segment accounted for the highest share in the market in 2020, owing to the high demand in the food industry as a snack ingredient and a topping in salads, smoothies, and ice creams. For instance, in April 2022, Pepsico launched a flavored range of watermelon seed snacks in India. The product is a crunchy snack made from premium quality watermelon seeds and comes in five variants, such as Original, Chatpata, Masala, Chaat Papdi, and Tomato.

The unshelled watermelon segments are expected to experience the highest CAGR during the forecast period. This is attributed to the fact that the watermelon seeds are used in the pharmaceutical industry to extract oil. The oil extracted from the watermelon seed is used for medical purposes and is highly beneficial for the skin. The oil is also used for treating several health conditions such as asthma, diabetes, and hypertension. Moreover, the increasing numbers of health-conscious consumers and the rising demand for organic and natural products is also driving the growth of the market.

The global watermelon seeds products market is dominated by North America, owing to the high consumption of watermelons in the region. Increasing health awareness, rising disposable income, and changing consumer preferences have led to an increase in demand for watermelon seeds products, such as roasted watermelon seeds and watermelon seed oil, in the region. In addition, the presence of several large-scale watermelon seed processing companies in the region is further propelling the growth of the market.

Europe is the second-largest watermelon seed products market. The growth in the region is driven by the increasing health awareness, rising disposable income, and changing consumer preference towards healthier snacks. Furthermore, the region has witnessed an increase in demand for organic and natural watermelon seed products, which is further propelling the growth of the market.

Asia Pacific is expected to register the highest CAGR over the forecast period. The rising disposable income and health awareness have led to an increase in demand for watermelon seed products. Moreover, the presence of major watermelon seed producing countries, such as China, India, and Thailand, is expected to drive the growth of the market in the region.

In this part of the watermelon seeds products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your watermelon seeds products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenue for a watermelon seeds products business should be the sale of the actual products. This can include the sale of raw watermelon seeds, as well as the sale of value-added products such as roasted watermelon seeds, flavored watermelon seeds, seed-based snacks, and other food products. Additionally, revenue can also come from the sale of related merchandise, such as t-shirts, hats, mugs, and other items.

Projecting Expenses

In this section, all the regular expenses related to keeping the watermelon seeds products business running will be described. The list of operating expenses includes raw material costs, wages, marketing and advertising expenses, utilities, insurance policies, rent, and other miscellaneous expenses. Additionally, it is important to factor in the cost of research and development, as well as any potential taxes or licensing fees.

Some of the key companies operating in the watermelon seed market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, the China-based company, Green Giant, launched a range of flavored watermelon seeds.

– In July 2022, the US-based company, SunOpta Inc., launched a range of organic and non-GMO watermelon seeds.

– In August 2022, the India-based company, GTC Industries, launched a range of watermelon seeds processed with a special coating.

Some of the prominent players in the watermelon seed market include:

– GTC Industries
– SunOpta Inc.
– Green Giant
– AgroFresh Solutions, Inc.
– The Scoular Company
– PepsiCo, Inc.
– Cargill, Inc.
– Archer Daniels Midland Company
– Syngenta AG
– Bayer AG

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global watermelon seeds products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shelled Watermelon Seeds
– Unshelled Watermelon Seeds
– Roasted Watermelon Seeds
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Drivers of Growth in the Watermelon Seeds Products Market?
[A]: Rising demand for convenience foods, increasing health consciousness, and the growing popularity of watermelon as a health food are the key drivers of growth in the watermelon seeds products market. The health benefits associated with watermelon seeds have increased their popularity among consumers, and this is driving the demand for watermelon seeds products.

[Q]: Who are the Key Vendors in the Watermelon Seeds Products Market?
[A]: The key vendors in the watermelon seeds products market are SunOpta, The Watermelon Board, B&G Foods, Eagle Snacks, and Watermelon Seeds Co.

[Q]: What are the Key Trends in the Watermelon Seeds Products Market?
[A]: One of the key trends in the watermelon seeds products market is the increasing availability of organic or natural watermelon seeds products. Consumers are becoming more conscious about their health and nutrition, and the demand for organic and natural watermelon seeds is increasing. This is leading to an increase in the number of manufacturers offering organic and natural watermelon seeds products.

[Q]: What are the Major Challenges in the Watermelon Seeds Products Market?
[A]: The major challenge in the watermelon seeds products market is the lack of awareness about the health benefits associated with watermelon seeds. Many consumers are still unaware of the health benefits associated with watermelon seeds and as a result, watermelon seeds products are not widely popular.

[Q]: What are the Opportunities in the Watermelon Seeds Products Market?
[A]: The main opportunity in the watermelon seeds products market is the growing demand for convenience foods. Consumers are increasingly looking for convenient and healthy snacks, and watermelon seeds products are well-positioned to take advantage of this trend. Additionally, the increasing popularity of watermelon as a health food is creating opportunities for manufacturers to capitalize on this trend by offering innovative and healthy watermelon seeds products.