The global winter sporting goods market was valued at USD 89.7 billion in 2022 and is projected to expand at a CAGR of 6.3% from 2023 to 2030. The increasing popularity of winter sports, such as skiing and snowboarding, has been a major driver of the market. The growing number of winter tours and ski resorts is also driving the demand for winter sporting goods. Moreover, increased spending on leisure activities due to the surge in disposable income, especially among the middle-class population, is another factor driving the market. Furthermore, the growing number of women participating in winter sports is expected to create new opportunities for market participants.

The winter sporting goods market is mainly driven by the increasing demand for winter clothing, such as insulated jackets, boots, and gloves. The rising popularity of winter sports and outdoor activities is expected to drive the demand for winter clothing. For instance, in April 2021, The North Face launched a range of new winter apparel, including jackets, vests, and snow pants, to provide a comfortable and warm experience for winter activities. Furthermore, the rising trend of online shopping is expected to drive the demand for winter clothing.

In addition, an increase in the number of winter sports events and competitions is driving the demand for winter sporting goods. For instance, in November 2021, the International Ski Federation (FIS) announced the Alpine Ski World Cup. This event will feature the best alpine ski racers from all over the world. Furthermore, the rising trend of adventure tourism is also expected to drive the demand for winter sporting goods. According to the Adventure Travel Trade Association, the number of adventure travelers has grown by 53% since 2017.

In addition, the rising popularity of extreme winter sports, such as ice climbing, snowmobiling, and ice hockey, is expected to drive the demand for winter sporting goods, such as helmets and protective gear. Furthermore, the availability of a wide variety of winter sporting goods online is accelerating the demand. The e-commerce platform further provides various offers on these products, which is boosting online sales.

The winter sports clothing segment accounted for the largest share of the market in 2022. Increasing demand for winter sports apparel, such as jackets, coats, and sweaters, among winter sports enthusiasts is expected to drive the segment growth. According to an article published by the German Alpine Club, in February 2020, the number of winter sports participants rose by 4.2% year-over-year. Furthermore, rising awareness regarding the importance of wearing sportswear and the availability of winter sportswear in different colors and designs are some of the key factors driving the segment growth.

The winter sports equipment segment is expected to register the fastest CAGR of 5.3% over the forecast period. Growing demand for skiing and snowboarding equipment, such as snowboards, ski boots, and bindings, is expected to drive the segment growth. According to an article published by the German Alpine Club, in February 2020, skiing and snowboarding accounted for a share of 40.7% of total winter sport participants. Furthermore, technological advancements in winter sport equipment and increasing adoption of winter sport equipment among amateurs is expected to boost the segment growth.

The retail stores segment accounted for the largest share of the winter sporting goods market in 2020. The segment includes bricks-and-mortar stores such as specialty stores, department stores, and independent retail stores. The growing popularity of winter sports and the increasing number of specialty stores are the key factors driving the growth of the segment. The presence of physical stores allows customers to interact directly with the products, compare the features and prices of different brands, and make an informed buying decision. Moreover, these stores also offer discounted pricing on some of the products to attract more customers.

The online stores segment is expected to grow at the highest CAGR during the forecast period. The increasing penetration of the internet, rising smartphone and tablet adoption, and the presence of various e-commerce websites are the key factors driving the growth of the segment. Moreover, e-commerce companies are offering various discounts and other promotional offers on winter sports gear, which is further propelling the growth of the segment.

The snow equipment segment accounted for the largest revenue share of 56.9% in the year 2022. The increasing popularity of winter sports such as skiing and snowboarding, along with the growing number of ski resorts in North America and Europe, are driving the demand for winter sporting goods. Additionally, the availability of new and innovative products such as all-terrain snowboards and powder skis, along with the growing popularity of snowshoeing and snowmobiling, have also given a boost to the segment.

The winter apparel segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The rising demand for fashionable winter clothing such as winter jackets, snow pants, and thermal wear, along with the availability of different sizes and colors, are some of the key factors driving the segment. Furthermore, the rising trend of winter sports, along with the increasing availability of online platforms, is also expected to fuel the demand for the segment.

Europe is expected to dominate the market over the forecast period. This is mainly due to the presence of key winter sports such as skiing, snowboarding, and ice skating, along with the presence of major ski resorts and winter resorts in the region. In addition, the high disposable income of consumers in the region is expected to drive the demand for winter sporting goods in Europe. Moreover, the presence of leading manufacturers such as K2 Sports, Salomon, and Rossignol is also expected to fuel the growth of the market in the region.

North America is expected to witness the second-fastest growth in the coming years. The presence of key snow sports such as snowboarding, skiing, and hockey, along with the availability of high-quality winter sporting goods in the region, is expected to drive the growth of the market in North America. Moreover, the increasing participation of people in winter sports and the rising popularity of adventure sports are also expected to drive the demand for winter sporting goods in the region.

In this part of the winter sporting goods products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your winter sporting goods products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a winter sporting goods products business comes from sales of winter sporting goods, apparel, and other related merchandise. Other sources of profit such as fundraising and the sale of gift cards may also be considered.

Projecting Expenses
In this section, all the regular expenses related to keeping the winter sporting goods products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, inventory costs, and others. Additionally, the cost of securing winter sporting goods products from suppliers must also be factored into the projections.

Some of the key companies operating in the winter sporting goods market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Burton Snowboards launched the first-ever snowboard with a built-in tracking system.

– In November 2022, K2 Sports launched a new line of winter sporting goods, including snowboards, skis, and sleds.

– In December 2022, Rossignol launched a new line of winter sporting goods, including ski boots and winter apparel.

Some of the prominent players in the winter sporting goods market include:

– Burton Snowboards
– K2 Sports
– Rossignol
– Head/Tyrolia
– K2 Sports
– Elan Sports
– Salomon
– Fischer Sports
– Atomic
– Blizzard Sports

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global winter sporting goods products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Skis
– Snowboards
– Snowshoes
– Ice Skates
– Snow Goggles
– Ski Poles
– Snowmobile Accessories
– Other Winter Sporting Goods

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Specialty Stores
– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the factors driving the winter sporting goods products market?
[A]: The increasing demand for winter sports activities, such as skiing, snowboarding, snowshoeing, and snowmobiling, is driving the winter sporting goods products market. Furthermore, the growing popularity of winter sports among the younger population and the rise in the number of winter sports events are also expected to fuel the growth of the winter sporting goods products market.

[Q]: Which Region Offers the Largest Opportunity for Sales of Winter Sporting Goods Products?
[A]: Europe is estimated to have the largest share in the global winter sporting goods products market in terms of revenue. The increasing number of winter sports events and the growing popularity of winter sports activities in the region are expected to drive the growth of the market in the region.

[Q]: What are the most popular winter sporting goods products?
[A]: Ski apparel, ski boots, snowboards, ski goggles, ski poles, snowshoes, and snowmobile parts are some of the most popular winter sporting goods products.

[Q]: Who are the Key Players in the Winter Sporting Goods Products Market?
[A]: Key players in the winter sporting goods products market include Amer Sports Corporation, Burton Snowboards, Inc., Dorel Industries, Inc., HEAD NV, K2 Sports, Lange International BV, Rossignol Group, Salomon Group, and Völkl International GmbH.

[Q]: What are the trends in the winter sporting goods products market?
[A]: The winter sporting goods products market is expected to witness an increase in the use of lightweight materials, such as carbon fiber and aluminum, in order to reduce the overall weight of the products. Additionally, manufacturers are focusing on introducing advanced technology, such as automatic binding systems, that help to make the sporting equipment more user-friendly.