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Wireless Mouse Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global wireless mouse products market was valued at USD 3.9 billion in 2022 and is projected to expand at a CAGR of 7.6% from 2023 to 2030. The increasing demand for wireless mouse products is mainly driven by the increasing adoption of laptops and tablets across the world. As laptops and tablets come with their own built-in trackpads, there is an increasing demand for external wireless mouse products to make the user experience more comfortable. Furthermore, the increasing range of applications and features of wireless mouse products such as ergonomic design, advanced sensors, and Bluetooth connectivity, is further driving the market growth.
The growing trend of Bring Your Own Device (BYOD) in the corporate sector, which allows employees to connect their personal devices to the corporate network, is also driving the demand for wireless mouse products. Moreover, the increasing demand for wireless mouse products in the gaming industry and the advent of virtual reality (VR) gaming is also driving the market. These wireless mouse products are used for precise movement control and are also used for gaming.
The increasing trend of personalization of wireless mouse products is also driving the market. There are a variety of wireless mouse products available in the market that can be customized according to the user’s preferences such as shape, size, color, buttons, and design. Moreover, the increasing number of new product launches is also driving the market growth. For instance, in April 2021, Logitech introduced the MX Anywhere 3 and MX Master 3 wireless mouse, which are equipped with advanced features such as a 4000 dpi sensor, long-lasting battery life, and improved ergonomics.
The growing demand for wireless mouse products in emerging economies such as India, China, and Brazil is another major factor driving the market growth. Furthermore, the increasing availability of wireless mouse products at competitive prices is also driving the market growth. Moreover, the increasing penetration of e-commerce is further boosting the sales of wireless mouse products. For instance, in April 2021, Amazon, one of the leading e-commerce platforms, launched a new range of wireless mouse products from Logitech, targeting the Indian market.
Product Insights
The wireless mouse segment dominated the market in 2022 and accounted for a share of around 35.2%. Growing demand for wireless mouse among users due to their portability, convenience, and ease of use are the primary factors propelling the segment’s market growth. Furthermore, the increasing adoption of wireless mouse in the gaming industry is providing a new impetus to the market. According to a survey conducted by Gamer Network in October 2019, more than 50% of gamers in the United States prefer to use wireless mouse for gaming activities. In addition, the emergence of various wireless mouse brands and the growing popularity of ergonomic wireless mouse are fostering the market’s growth.
The gaming mouse segment is anticipated to register the fastest CAGR of 10.2% during the forecast period. The increasing popularity of gaming mouse due to its ergonomic design, easy accessibility, and low latency are some of the key factors driving the gaming mouse market growth. Additionally, the availability of advanced features such as adjustable weights, customizable buttons, and RGB lighting is propelling the demand for gaming mouse. According to a survey conducted by Gamer Network in October 2019, more than 40% of gamers in the United States prefer to use gaming mouse for gaming activities.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 35.2% in 2022. Supermarkets and hypermarkets are the most preferred distribution channels for the purchase of wireless mouse products. This is attributed to the availability of a wide variety of products to choose from and the convenience of being able to touch and feel the product before purchase. In addition, supermarkets and hypermarkets also offer discounts and promotional offers, which further drives the segment growth.
The e-commerce segment is expected to expand at a significant CAGR of 9.5% over the forecast period. The rise of e-commerce websites has made it easier for customers to purchase wireless mouse products from the comfort of their homes. The increasing preference for online shopping and the availability of attractive discounts and promotional offers are the major driving factors of the segment. In addition, the increasing adoption of smartphones and the availability of product reviews and ratings on e-commerce websites are also expected to fuel the segment growth.
Type Insights
The wired segment accounted for the largest revenue share of 42.4% in the year 2022. The increasing use of PCs in the corporate sector as well as government and educational institutes is the primary factor driving the growth of this segment. This is because most of the PCs are used with wired mouse. Moreover, the low cost of wired mouse as compared to wireless mouse is also driving the growth of this segment.
The wireless segment is anticipated to expand at the highest CAGR of 10.5% over the forecast period. The rising consumer awareness of the advantages of wireless mouse such as portability, increased accuracy, and improved design is driving the growth of this segment. The introduction of advanced technology such as Bluetooth and Wi-Fi is also helping to boost the demand for wireless mouse. In addition, the increasing focus of major companies such as Logitech, Microsoft, and Apple on advanced features and design of wireless mouse is also driving the growth of this segment.
Regional Insights
Asia Pacific is expected to witness the highest growth over the forecast period. Growing demand for wireless mouse products in countries, such as China, South Korea, and India, is a key factor behind this growth. The region is home to several tech-savvy consumers, who are familiar with the benefits of using wireless mouse products, such as convenience and portability. Additionally, various vendors in the Asia Pacific are launching products with advanced technologies, such as Bluetooth and wireless charging, which is further driving the growth of the market.
North America is expected to witness the second-highest growth in the coming years. The region is home to prominent players, such as Logitech, Microsoft, and Apple, who are engaged in introducing advanced wireless mouse products that are lightweight, ergonomic, and compatible with different operating systems. Moreover, an increase in the number of gamers, who use wireless mouse products, is further expected to drive the market growth.
Financial Projections
In this part of the wireless mouse products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your wireless mouse products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a wireless mouse products business comes from the sales of wireless mouse products. Here you will find a list with a description of each product and other possible sources of profit such as upsells, discounts, and promotional activities.
Projecting Expenses
In this section, all the regular expenses related to keeping the wireless mouse products business running will be described. The list of operating expenses includes rent, wages, marketing expenses, inventory costs, advertising, utilities, and others.
Key companies & market share insights
Some of the key companies operating in the wireless mouse market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Logitech launched the MX Ergo Wireless Trackball Mouse, an ergonomic mouse designed to reduce fatigue and improve performance.
– In July 2022, Microsoft launched the Arc Touch Wireless Mouse, a wireless mouse designed to be lightweight and portable.
– In June 2022, Apple Inc. launched the Magic Mouse 2, a wireless mouse designed with advanced sensors and gesture recognition capabilities.
Some of the prominent players in the wireless mouse market include:
– Logitech International S.A.
– Microsoft Corporation
– Apple Inc.
– Dell Technologies
– HP Inc.
– Lenovo Group Ltd.
– AsusTek Computer Inc.
– Razer USA Ltd.
– Roccat GmbH
– Corsair Components Inc.
Global Wireless Mouse Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global wireless mouse products market based on product type, technology, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Standard Wireless Mice
– Ergonomic Wireless Mice
– Gaming Wireless Mice
2. Technology Outlook (Revenue, USD Million, 2017 – 2030)
– Radio Frequency (RF)
– Bluetooth
– Infrared
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Offline Stores
– Online Stores
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to drive the wireless mouse products market as manufacturers are constantly striving to introduce new features and functionalities to meet the demands of the customers. Companies are increasingly introducing ergonomic designs to make their products more comfortable and efficient. Wireless mouse products with better battery lives and enhanced connectivity are becoming increasingly popular.
[Q]: Who are the Key Players in the Wireless Mouse Products Market?
[A]: The key players in the market include Logitech International S.A, Microsoft Corporation, Apple Inc., Dell Technologies Inc., Corsair Components, Inc., Rapoo Technology Co. Ltd., Razer Inc., HP Inc., Anker Innovations Limited, and SteelSeries ApS.
[Q]: Which Region Offers the Largest Opportunity for Sales of Wireless Mouse Products?
[A]: North America is expected to hold the largest share of the wireless mouse products market, followed by Europe. The presence of a large number of well-established players in the region and the widespread use of advanced technology are expected to drive the growth of the market in the region.
[Q]: What are the factors driving the wireless mouse products market?
[A]: Major factors driving the growth of the wireless mouse products market include the increasing demand for wireless mice to reduce cable clutter, increasing demand for gaming mice, and rising technology advancements in wireless mouse products.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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