The global women’s night and underwear products market is expected to reach USD 85.5 billion by 2030, registering a CAGR of 5.7% during the forecast period (2023-2030). Growing consumer preference for comfort and convenience is expected to drive the market growth. Increasing population, rising disposable income, and rapid urbanization are some of the key factors driving the market growth. The growing importance of nightwear and innerwear as fashion statements is expected to create opportunities for market growth.

The increase in the preference for athleisure wear is positively impacting the nightwear and innerwear market. Companies are launching innovative products to cater to the changing consumer needs. For instance, in April 2021, Hanesbrands Inc. launched a new line of athleisure wear for women called ‘Comfort Evolution’, which includes bras, underwear, and sleepwear. The product line is designed to provide maximum comfort, style, and performance.

Furthermore, the rise in the popularity of online shopping is expected to propel the growth of the market. E-commerce platforms are providing a convenient shopping experience and a wide range of product options and discounts, which is driving the demand for nightwear and innerwear. For instance, in May 2021, Zivame, an Indian online lingerie store, launched a new advertising campaign called ‘#StayAtHome and Shop’ to encourage customers to shop online.

The increasing trend of customization is expected to fuel the market growth. Brands are offering customization options for nightwear and innerwear products to cater to the diverse needs of customers. For instance, in March 2021, ThirdLove, a US-based lingerie company, launched a customization service called ‘Personal Fit Finder’ to help customers find their perfect fit. The company has also launched a new range of petite sizes to cater to the needs of smaller-framed women.

The growing awareness about the importance of sleeping in comfortable clothes is expected to propel the demand for nightwear products. In addition, the rising demand for fashionable innerwear and nightwear is expected to drive the market growth. Moreover, the increasing demand for sustainable nightwear and innerwear is expected to create lucrative opportunities for the market in the foreseeable future.

The nightwear segment dominated the global market in 2020, and is projected to witness the fastest CAGR of 8.2% over the forecast period. The growth of the segment is attributed to the rising demand for comfortable and fashionable nightwear, driven by the growing need for leisurewear. Additionally, the rising trend of athleisure and the increasing acceptance of loungewear as a fashion statement are also driving the market. According to an article published by Soma, in April 2020, the nightwear market is expected to reach USD 7.8 billion by 2024.

The underwear segment is expected to account for the second-largest share of the market in terms of revenue in 2022. The growth of this segment is attributed to the rising demand for fashionable and comfortable underwear. Increasing disposable income and changing fashion trends are also driving the market growth. According to an article published by the NPD Group, in February 2020, the women’s underwear category in the US witnessed a 6% growth in sales in 2019. In addition, increasing availability of online channels for purchasing underwear is also driving the growth of the market.

The retail stores segment held a significant share of 43.4% in 2022. Supermarkets and hypermarkets are the primary distribution source for women’s night and underwear products, as they provide a wide range of products and brands for customers to choose from. In addition, customers can physically touch and feel the products before making a purchase decision, which is not possible in the online segment. Furthermore, retail stores provide a convenient purchasing option, as these stores are present in almost all locations throughout the world.

The online segment is expected to register the highest CAGR of 13.9% over the forecast period. This growth can be attributed to the growing popularity of online shopping and the increasing penetration of e-commerce platforms. Moreover, companies are focusing on expanding their presence on digital platforms, as it provides a platform to reach potential customers and enable them to compare prices and features of different products. In addition, it helps companies to reduce their marketing costs and increase their customer base.

The nightwear segment accounted for the largest revenue share of 57.9% in the year 2022. The growing demand for comfortable nightwear among women is driving the market growth. The rise in the number of working women and an increase in their disposable income have increased the demand for stylish and comfortable nightwear. Moreover, the rise in awareness about health and hygiene has increased the demand for quality sleepwear. The increased demand has propelled the companies to launch new products in the nightwear category to capture the market share.

The intimate apparel segment is expected to grow at the highest CAGR of 9.3% during the forecast period. The increasing trend of wearing intimate apparel as outwear has increased the demand for this segment. The increasing demand for lingerie and innerwear made of superior quality fabrics combined with the rising trend of athleisure has contributed to the market growth. The companies are focusing on launching innovative lingerie such as wireless bras and figure-shaping bodysuits to cater to the rising demand from the customers. Additionally, the increasing acceptance of intimate apparel as an outerwear has increased the demand for fashion lingerie, thereby driving the market.

Asia Pacific is projected to be the fastest-growing regional market during the forecast period. This is due to the increasing demand for comfortable and affordable sleepwear and lingerie in countries such as India, China, and Vietnam. Moreover, the growing presence of online retailers and the growing trend of athleisure have further driven the growth of the market in the region. For instance, in May 2021, the Indian online lingerie retailer Clovia launched its new range of sleepwear and athleisure.

North America is expected to account for the second-largest revenue share of the global women’s night and underwear products market in the coming years. This is due to the presence of prominent players in the region and the rising demand for comfortable and premium quality sleepwear and lingerie in countries such as the United States and Canada. For instance, in May 2021, Calvin Klein launched a new lingerie collection featuring seamless-style underwear and loungewear.

In this part of the Women’s Night and Underwear Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenues for a Women’s Night and Underwear Products business come from the sale of the products and services. This will include items such as lingerie, sleepwear, swimwear, activewear and other related items. Additionally, revenues can come from advertising, sponsorships, and other sources of income.

Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s Night and Underwear Products business running will be described. The list of operating expenses includes salaries, inventory, shipping costs, marketing and advertising, taxes, and other miscellaneous expenses.

Some of the key companies operating in the women’s night and underwear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, Hanesbrands Inc. launched its new ComfortSoft range of women’s sleepwear.

– In October 2022, Victoria’s Secret launched the Luxe line of women’s sleepwear, which includes nightgowns, pajamas, and loungewear.

– In November 2022, Jockey International Inc. launched their new line of women’s underwear, which includes bras, panties, and shapewear.

Some of the prominent players in the women’s night and underwear market include:

– Hanesbrands Inc.
– Victoria’s Secret
– Jockey International Inc.
– Fruit of the Loom
– Gap Inc.
– Gildan Activewear Inc.
– L Brands Inc.
– PVH Corp.
– Kayser-Roth Corp.
– Triumph International Corp.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s night and underwear products market based on product, price range, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Bras
– Briefs/Panties
– Lingerie Sets
– Sleepwear
– Others

2. Price Range Outlook (Revenue, USD Million, 2017 – 2030)

– Low-price Range
– Mid-price Range
– Premium Range

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Women’s night and underwear products are set to benefit from the growing demand for comfort and convenience. Manufacturers are focusing on product innovation and design in order to cater to the changing preferences of the customers. For instance, manufacturers are focusing on developing products with special features such as breathable fabrics and moisture-wicking capabilities.

[Q]: Who are the Key Players in the Women’s Night and Underwear Products Market?
[A]: Key players operating in the women’s night and underwear products market include Fruit of the Loom, Hanesbrands Inc., PVH Corp., Jockey International Inc., Triumph International Corporation, L Brands, Inc., Gildan Activewear Inc., Delta Galil Industries Ltd., Kayser-Roth Corporation, and Wacoal Corporation.

[Q]: What are the factors driving the women’s night and underwear products market?
[A]: Key factors driving the women’s night and underwear products market include the increasing demand for comfortable, stylish, and fashionable nightwear, the growing awareness about the importance of personal hygiene, rising disposable incomes, and the availability of a wide range of options for women’s night and underwear products.

[Q]: What is the Outlook for the Women’s Night and Underwear Products Market?
[A]: The women’s night and underwear products market is expected to grow at a CAGR of 5.3% during the forecast period (2020-2025). The increasing demand for comfortable, stylish, and fashionable nightwear and the growing awareness about personal hygiene are key factors driving the market.