The global women’s shirts and blouses market was valued at USD 26.7 billion in 2021 and is projected to expand at a CAGR of 7.2% from 2022 to 2029. The rising number of working women and growing popularity of women’s fashion are the major factors driving the growth of the market. Women’s shirts and blouses are ideal for the contemporary working woman and come in various styles and designs. Consumers are increasingly opting for fashionable and comfortable women’s shirts and blouses for office and casual wear due to the growing trend of athleisure. Furthermore, the increasing number of fashion bloggers and influencers promoting these products is driving the demand.

The increasing availability of women’s shirts and blouses in the premium segment is likely to drive the market over the forecast period. Manufacturers are offering premium women’s shirts and blouses with unique designs, fabrics, and colors to attract the attention of customers. Additionally, the increasing focus of market participants on product innovation and the introduction of advanced technologies such as 3D printing are expected to have a positive impact on the market.

The availability of a wide range of fabrics such as cotton, linen, silk, and polyester is further propelling the growth of the market. The growing popularity of organic fabrics is expected to drive the market over the forecast period. Furthermore, the rise in the trend of layering has further supported the market growth. To meet the rising demand for women’s shirts and blouses, some market participants are launching new collections. For instance, in March 2021, American Eagle launched its new collection of women’s shirts and blouses with a range of styles and prints.

The increase in the number of retail outlets, such as departmental stores and hypermarkets, is expected to support the growth of the market. Additionally, the increasing availability of women’s shirts and blouses online is further driving the market growth. The growing number of e-commerce websites is providing consumers with an array of options to choose from. Moreover, the availability of discounts and offers on these products is further fueling the demand. Furthermore, the increasing popularity of subscription-based models is expected to have a positive impact on the market.

The women’s shirt & blouse segment led the market and accounted for a share of around 41.6% in 2022. The rise in demand for fashion and designer clothing among women is a major factor driving the growth of the market. According to an article published by Harvard Business Review, in February 2020, women’s shirts & blouses account for about one-third of the apparel market. Furthermore, the rise in disposable income and the introduction of innovative products are further driving the demand for women’s shirt & blouses.

The tunic segment is expected to expand at the fastest CAGR of 7.1% over the forecast period. Tunic tops have been gaining traction among women due to its versatility and comfort. According to an article published by Forbes, in November 2020, tunic tops have become a staple in every woman’s wardrobe due to its ability to be dressed up or down. In addition, increasing fashion trends and the emergence of various fashion labels are also driving the growth of the market.

The department stores segment captured the major share of over 34.3% in 2022. Department stores are one of the most popular retail formats for apparel and fashion accessories. They provide a wide range of products to customers, including women’s shirts and blouses, at competitive prices. Many department stores offer exclusive brands and collections to customers, which is a major factor driving the growth of the segment. Furthermore, the availability of various discounts and promotional offers during festive seasons also enhances the attractiveness of department stores.

The online segment is anticipated to expand at the highest CAGR of 12.5% over the forecast period. The growth of the segment is mainly driven by the increasing use of smartphones, tablets, and other smart devices to purchase shirts and blouses. In addition, rising internet penetration and the increasing popularity of online shopping apps and websites are further driving the growth of the online segment. Companies are constantly launching online portals and mobile applications to make their products more accessible to customers. For instance, in October 2021, Macy’s launched a mobile app for buying shirts and blouses. The app offers customers an easy and secure way to shop for their favorite products.

The casual segment accounted for the largest revenue share of 49.0% in the year 2022. Increasing demand for casual shirts & blouses among customers, especially among the young population, is expected to drive the market. The growing trend of casual wear in the workplace is also boosting the market. For instance, in April 2021, the U.K. government introduced a new “Dress for Your Day” policy which allows employees to wear casual clothes to work. Furthermore, the rising adoption of comfortable and fashionable clothing among women is expected to drive the market over the forecast period.

The formal segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. This segment includes formal shirts & blouses for special occasions such as weddings, parties, and corporate events. The increasing demand for formal shirts & blouses among women is mainly attributed to the rising disposable income in developing countries. Furthermore, the growing trend of ‘work from home’ has led to an increase in demand for formal shirts & blouses as people are now looking for comfortable yet stylish clothing.

Europe dominated the market and accounted for the largest revenue share of over 37.1% in 2022. The region is home to well-established luxury brands such as Gucci, Prada, and Versace, which manufacture and sell women’s shirts & blouses. This factor is expected to drive the growth of the market in the coming years. For instance, in April 2021, Versace launched a new collection of shirts and blouses for women in Europe.

North America is expected to witness the second-fastest growth in the coming years. The presence of prominent players such as Ralph Lauren, Calvin Klein, and Express in the region is expected to drive the growth of the market in this region. For instance, in April 2022, Ralph Lauren launched a new collection of shirts & blouses for women in the U.S. and Canada. Additionally, growing demand for casual wear among women is expected to drive the growth of the market in the region.

In this part of the Women’s Shirts & Blouses Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Women’s Shirts & Blouses Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Women’s Shirts & Blouses Products business comes from direct sales, wholesales, and retail outlets. Here you will find a list with a description of each of them and other possible sources of profit such as e-commerce, subscription-based services, and discounts for bulk orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s Shirts & Blouses Products business running will be described. The list of operating expenses includes product development, materials & supplies, wages, marketing, advertising, utilities, local taxes, insurance policies, and others.

Some of the key companies operating in the women’s shirts and blouses market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, H&M launched a new collection of shirts and blouses featuring sustainable materials and stylish designs.

– In October 2022, Zara launched a new collection of shirts and blouses featuring unique prints and designs.

– In September 2022, Gap launched a line of shirts and blouses with innovative fabrics and design.

Some of the prominent players in the women’s shirts and blouses market include:

– H&M
– Zara
– Gap
– Uniqlo
– Express
– Calvin Klein
– Tommy Hilfiger
– Victoria’s Secret
– Forever 21
– Banana Republic

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s shirts & blouses market based on product, price range, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Casual Shirts
– Formal Shirts
– Blouses
– Tunics
– Others

2. Price Range Outlook (Revenue, USD Million, 2017 – 2030)

– Luxury
– Mid-Range
– Affordable

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Department Stores
– Online
– Specialty Stores
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Women’s Shirts & Blouses Products Market?
[A]: Major drivers of the women’s shirts & blouses products market include the increasing demand for fashionable apparel, the availability of a wide range of styles and designs, and the rising trend of online shopping. Also, the introduction of sustainable materials and the advent of new technologies are expected to drive the growth of the market.

[Q]: What is the Potential of Product Innovation in the Women’s Shirts & Blouses Products Market?
[A]: Product innovation is expected to play a key role in the growth of the women’s shirts & blouses products market. Manufacturers are introducing new designs, fabrics, colors, and textures to meet the demand for stylish and high-quality products. Additionally, manufacturers are also focusing on creating products that are easy to maintain and wash.

[Q]: Who are the Key Players in the Women’s Shirts & Blouses Products Market?
[A]: Key players in the women’s shirts & blouses products market include H&M Hennes & Mauritz AB, PVH Corp., Esprit Holdings Ltd., Inditex SA, Gap Inc., ASOS PLC, VF Corporation, Fast Retailing Co. Ltd., and Uniqlo Co. Ltd.

[Q]: What is the Regional Outlook for the Women’s Shirts & Blouses Products Market?
[A]: North America and Europe are expected to be the leading regional markets for women’s shirts & blouses products. Additionally, Asia Pacific is expected to witness strong growth due to the growing demand for fashion-forward apparel and the increasing disposable income of consumers.

[Q]: What are the Key Opportunities in the Women’s Shirts & Blouses Products Market?
[A]: Key opportunities in the women’s shirts & blouses products market include the increasing demand for fashionable apparel, the introduction of sustainable materials, and advancements in technology. Additionally, the growing trend of online shopping is expected to provide numerous opportunities for manufacturers to expand their presence in the market.