The global women’s socks market was valued at USD 12.8 billion in 2022 and is projected to expand at a CAGR of 4.4% from 2023 to 2030. Growing fashion consciousness among women and increasing demand for comfortable and stylish footwear are the primary factors driving the market. Moreover, the growing acceptance of casual and trendy socks among women is augmenting the demand for women’s socks. For instance, in October 2021, the well-known European luxury label, Balenciaga, launched a USD 200 pair of socks with a logo-embroidered ankle cuff and a contrasting toe-and-heel detail. Additionally, factors such as user convenience and the growing trend of sock subscription services are providing a favorable environment for the market.

The increasing demand for ready-made socks has resulted in the introduction of new materials and designs. Manufacturers are investing in research and development activities to develop new and innovative designs and materials. Furthermore, the growing trend of customization is boosting the demand for women’s socks. For instance, in June 2021, soksi.in, an Indian socks customization platform, announced the launch of its new “Design Your Own Socks” service, which allows customers to design their own socks by choosing the style of sock, color, and pattern.

The increasing demand for athletic socks is also a major factor contributing to market growth. Growing health consciousness and participation in sports activities are driving the demand for comfortable and breathable socks. Furthermore, the increasing popularity of athleisure among women is driving the demand for women’s socks. Companies are introducing new sock designs for women athletes. For instance, in May 2021, the world’s leading performance sock manufacturer, Bombas, launched a new range of workout socks for women. The new range is designed to be lightweight and breathable, with a reinforced heel and toe, and a seamless toe closure.

The availability of a wide range of eco-friendly socks is also boosting the market growth. Companies are investing heavily in research and development activities to develop eco-friendly products. For instance, in February 2021, the American footwear company, Strideline, introduced a new range of eco-friendly socks made from recycled plastic. Furthermore, the growing trend of personalization is also driving the demand for women’s socks. For instance, in March 2021, the online sock store, Sockprints, launched its new “Create Your Own” service, which allows customers to create their own unique socks with their own logo, design, or message.

The increasing trend of online shopping is also boosting the market growth. The convenience of shopping from the comfort of one’s home and the availability of attractive discounts and offers are driving the demand for women’s socks. Furthermore, the growing popularity of subscription services is driving the demand for women’s socks. For instance, in April 2021, the online sock store, Sock Subscriptions, launched its new “Sock of the Month Club” service, which allows customers to subscribe to a monthly sock subscription and receive a pair of new socks every month.

The casual socks segment is anticipated to expand at the fastest CAGR of 6.1% over the forecast period. Rising demands for comfortable and stylish casual socks are driving the growth of the segment. According to a research article published by the International Research Journal of Engineering and Technology (IRJET), in October 2020, the growth of the global women’s socks market was driven by the increasing demand for fashionable and comfortable socks. Furthermore, the availability of a wide variety of women’s socks, such as floral, stripes, animal prints, and various other patterns, is also propelling the demand for the product.

The athletic socks segment held a considerable market share in 2022. Increasing awareness of health and fitness and the growing popularity of sports among women are driving the demand for athletic socks. According to an article published by the International Journal of Scientific Research in Academic Discipline (IJSRA), in April 2020, women’s athletic socks are designed to provide comfort and support during activities such as running, walking, and playing sports. Moreover, the growing number of health, fitness, and sports clubs is also contributing to the growth of the segment.

The department stores segment is expected to account for a major share of the market in 2022. Department stores offer a wide variety of clothing items, including socks. Consumers visit these stores for their convenience and the ability to browse through a wide range of products. Moreover, consumers often visit these stores to compare prices and features of different products in the same category. This factor is expected to drive the growth of the segment.

The online segment is projected to register the highest CAGR over the forecast period. The expansion of the segment can be mainly attributed to the rising number of women shopping online. The increasing penetration of smartphones and the easy availability of internet services are further driving the growth of the segment. The presence of various e-commerce websites, such as Amazon, Myntra, Flipkart, and Jabong, is providing consumers with a convenient platform to purchase women’s socks. Moreover, the availability of discounts and offers on online platforms is likely to fuel the growth of the segment.

The casual segment accounted for the largest revenue share of 59.1% in the year 2022. The increasing demand for comfortable and fashionable socks among women is driving the growth of the segment. The rise in the number of women participating in outdoor activities is propelling the demand for the casual segment. Furthermore, companies are introducing new designs and colors to cater to the demand of fashionable socks. For instance, in April 2022, Puma, a German sports apparel company, launched its Spring Summer women’s sock collection that consists of a wide range of vibrant colors, designs, and materials such as nylon, elastic, and cotton.

The athletic segment is estimated to witness the highest CAGR of 8.4% during the forecast period. The increasing demand for specialized and performance-oriented socks has driven the growth of the segment. Furthermore, the growing trend of fitness is propelling the demand for the athletic segment. For instance, in January 2022, Hanesbrands Inc., a U.S.-based apparel company, launched its new athletic socks collection featuring DryIQ technology, which wicks away moisture and provides odor protection.

Europe is expected to dominate the women’s socks market in the coming years, due to increasing demand for fashionable and stylish socks among women. In addition, the presence of key players such as Nike, Puma, and Adidas in the region is expected to drive the growth of the market. For instance, in June 2021, Puma launched the “Suede” line of women’s socks in Europe.

Asia Pacific is expected to witness the fastest growth in the coming years, due to the rising demand for comfortable and stylish socks. In addition, the presence of several leading brands, such as Uniqlo, H&M, and Zara, is expected to further drive the growth of the market. For instance, in May 2021, Uniqlo launched a new line of women’s socks in India.

In this part of the Women’s Socks business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Women’s Socks venture. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Women’s Socks business comes from the sale of products, which can be sold directly to customers or through retail locations. Here you will find a list with a description of each possible source of revenue and other possible sources of profit such as partnerships, or the sale of promotional items.

Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s Socks business running will be described. The list of operating expenses includes material and manufacturing costs, wages, advertising, utilities, insurance policies, and others. Additionally, expenses related to product development, marketing, and other investments in order to make the Women’s Socks business more successful should be taken into account.

Some of the key companies operating in the women’s socks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, HanesBrands Inc. launched a new collection of women’s socks in vibrant colors and designs.

– In August 2022, Gildan Inc. launched the Comfort Sock collection designed to provide optimal comfort to the wearer.

– In October 2022, Pantherella launched the Bamboo range of socks, designed to provide superior comfort and breathability.

Some of the prominent players in the women’s socks market include:

– HanesBrands Inc.
– Gildan Inc.
– Pantherella
– Fruit of the Loom
– Ozone Design
– Puma SE
– Adidas AG
– ASICS Corporation
– Under Armour Inc.
– K. Bell Socks Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s socks products market based on product type, material, style, pattern, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Ankle Socks
– Knee-high Socks
– Thigh-high Socks
– Others

2. Material Outlook (Revenue, USD Million, 2017 – 2030)

– Cotton
– Polyester
– Nylon
– Others

3. Style Outlook (Revenue, USD Million, 2017 – 2030)

– Solid
– Striped
– Polka Dots
– Others

4. Pattern Outlook (Revenue, USD Million, 2017 – 2030)

– Plain
– Embroidered
– Printed
– Others

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Women’s Socks Market?
[A]: The major drivers of the women’s socks market include increasing demand for comfortable, stylish and fashionable socks, rising disposable income, and growing health consciousness among women. The rising trend of athleisure and its increasing popularity among women have also contributed to a surge in the demand for women’s socks. Additionally, the growing trend of online shopping has also boosted the growth of the women’s socks market.

[Q]: Who are the Leading Players in the Women’s Socks Market?
[A]: The leading players in the women’s socks market are VF Corporation, Hanesbrands Inc., Nike Inc., FALKE KGaA, and Uniqlo Co. Ltd.

[Q]: What is the Potential for Product Innovation?
[A]: Product innovation is expected to be a major growth factor in the women’s socks market. Manufacturers are introducing new styles and designs in women’s socks to meet the changing fashion trends. Additionally, the introduction of smart socks, which can monitor vital signs and provide health-related insights, is also expected to push the demand for women’s socks.

[Q]: What is the Potential for Sales in the Asia Pacific Region?
[A]: The Asia Pacific region is expected to be a lucrative market for women’s socks due to the increasing population and rising disposable income in the region. The countries of India and China are expected to be the major contributors to the growth of the market in the region.

[Q]: What are the Major Restraints in the Women’s Socks Market?
[A]: The major restraints in the women’s socks market are the availability of counterfeit products and the high cost of raw materials. The cost of raw materials such as cotton, wool, and spandex is increasing, which is negatively impacting the profitability of the market. Additionally, the availability of counterfeit products is also expected to hamper the growth of the women’s socks market.