The global women’s sports and swimwear products market was valued at USD 17.9 billion in 2022 and is projected to expand at a CAGR of 10.0% from 2023 to 2030. The growing trend of athleisure, which combines activewear with casualwear, is driving the demand for women’s sports and swimwear products. Additionally, the introduction of innovative performance fabrics, such as moisture-wicking, breathable, and windproof fabrics, is expected to propel the market growth.

Furthermore, the emergence of artificial intelligence (AI) in the market is expected to accelerate the growth of the industry. AI-enabled fabrics are equipped with temperature and humidity sensors that help in maintaining body temperature and preventing sweat. Additionally, AI-enabled fabrics have self-cleaning capabilities which help in removing odor, bacteria, and dirt from the fabric. Owing to such factors, the demand for AI-enabled fabrics is increasing and is expected to propel the market growth.

Moreover, the development of e-commerce platforms has enabled companies to reach a larger customer base, which is fueling the demand for women’s sports and swimwear products. Furthermore, the availability of various offers and discounts on online platforms is boosting the online sales of these products. For instance, in October 2020, Amazon India launched an online store offering a wide range of sports and swimwear products. Additionally, the introduction of subscription-based services is also expected to drive the market growth.

Apart from that, increasing health consciousness among people is expected to drive the demand for these products. The growing trend of yoga, running, and other types of physical activities among females has led to an increase in demand for these products. Furthermore, the availability of various sizes and styles of these products is driving the demand for women’s sports and swimwear products. For instance, in April 2021, Adidas launched a new range of products for women, which includes sports bras, leggings, and tights. The collection comprises a wide range of sizes and styles, including high-waisted and hip-hugging fits, to meet the needs of the customers.

The sports apparel segment accounted for the largest share of the market in 2022. Increasing participation of women in different sports activities is one of the key factors driving the market. According to an article published by the Market Intel Reports, in December 2019, the global female participation in sports increased by 8% in the last five years. Furthermore, technological advancements such as moisture-wicking fabrics and others, increasing demand for fashionable and comfortable sports apparel, and growing awareness about health and fitness are some of the other factors driving the segment growth.

The swimwear segment is anticipated to expand at the fastest CAGR of 7.2% over the forecast period. Growing demand for fashionable swimsuits and rising spending on leisure activities such as swimming are some of the key factors driving the segment growth. According to an article published by the Market Watch, in November 2020, the U.S. swimwear market size was valued at around USD 3.5 billion in 2019 and is expected to grow further over the forecast period. Moreover, increasing availability of online retail channels and growing awareness about water safety are some of the other factors driving the segment growth.

The department stores segment held the largest revenue share of over 42.4% in 2022. Women prefer to buy swimwear and sports products from department stores as they provide a variety of options for purchasing and provide a convenient shopping experience. Department stores also provide garments from different vendors, making it easy for customers to compare the products being offered. In addition, the availability of discounts and promotional offers attract the shoppers to department stores, thus driving the segment growth.

The online segment is expected to register the highest CAGR of 12.5% during the forecast period. The growing trend of online shopping among women has been one major factor driving the segment growth. Online stores provide a wide range of products and a better shopping experience due to the detailed information provided on the products. In addition, the presence of discounts and offers, and the convenience of shopping from the comfort of one’s home has resulted in the increasing demand for online stores. For instance, in April 2020, Amazon.com launched a new collection of women’s swimwear from the brand, Seafolly. The collection will offer a wide range of styles, sizes and colors that will be available for purchase on the Amazon.com website.

The activewear segment accounted for the largest revenue share of 54.2% in the year 2022. The growing popularity of athleisure culture, increasing consumer preference for comfortable and stylish clothes, and rising demand for performance wear among athletes are key drivers of the segment. Also, the increasing trend of sports activities among women has propelled the demand for activewear. For instance, in 2019, the International Women’s Day was celebrated with the theme #Balance for Better, which focused on creating a more gender-balanced world. This campaign encouraged women to take part in sports activities and also leveraged the demand for activewear.

The swimwear segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The rising trend of vacations and beach visits, increased awareness about sun safety, and rising disposable income of consumers are some of the major drivers of the swimwear segment. Moreover, the increasing demand for sustainable fashion and rising popularity of eco-friendly fabrics such as polyester, spandex, nylon, and elastane are further fueling the growth of the segment.

Europe is expected to remain dominant in the global market during the forecast period. This is due to the high demand for women’s swimwear and sports apparel in the region. The presence of prominent players, such as Adidas and Nike, which offer a wide range of products, is driving the growth of the market in Europe. Moreover, the increasing trend of athleisure among women is expected to have a positive impact on the market in Europe.

Asia Pacific is expected to witness the fastest growth during the forecast period. This is due to the increasing awareness among consumers regarding personal hygiene and fitness. Furthermore, the presence of leading players, such as Decathlon, Puma, and Nike, is expected to drive the growth of the market during the forecast period. Additionally, the rising trend of participating in sports activities, such as running and swimming, is expected to fuel the growth of the market during the forecast period.

In this section of the Women’s Sports and Swimwear Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Women’s Sports and Swimwear Products business comes from sales of products, wholesale and/or retail. Here you will find a list with a description of each of them and other possible sources of profit such as special promotions, subscription services, and discounts.

Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s Sports and Swimwear Products business running will be described. The list of operating expenses includes wages, rent, marketing and advertising, utilities, insurance policies, taxes, and others.

Some of the key companies operating in the women’s sports and swimwear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nike Inc. launched the Sportswear Collection for women, the collection includes a range of sports bras, shorts, tights and tanks.

– In August 2022, Adidas AG launched the Climacool series of swimwear designed to keep the body cool during activities.

– In October 2022, Speedo launched the Aquashift collection, a range of swimwear designed to provide better support and comfort during activities.

Some of the prominent players in the women’s sports and swimwear market include:

– Nike Inc.
– Adidas AG
– Speedo
– Arena
– TYR Sport, Inc.
– Dolfin Swimwear
– Zoggs
– Rip Curl
– American Apparel
– Billabong International Limited

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s sports and swimwear products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Swimwear
– Sports Apparel
– Footwear
– Accessories

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What factors are driving the growth of the women’s sports and swimwear market?
[A]: Rising demand for fashionable and comfortable sports and swimwear apparel, increasing awareness about the health benefits of physical activities, and growing disposable income among women are the key factors driving the growth of the women’s sports and swimwear market.

[Q]: Who are the key players in the women’s sports and swimwear market?
[A]: Major players in the global women’s sports and swimwear market include Nike, Inc., Adidas AG, Puma SE, Under Armour Inc., Speedo International Limited, Skechers USA, Inc., Lululemon Athletica Inc., and Calvin Klein.

[Q]: What are the key trends in the women’s sports and swimwear market?
[A]: Key trends in the women’s sports and swimwear market include the increasing popularity of athleisure, advanced fabric technology, and the introduction of smart swimwear with built-in technology.

[Q]: What is the potential for product innovation in the women’s sports and swimwear market?
[A]: Product innovation is expected to be a major driver of growth in the women’s sports and swimwear market. Innovations such as advanced fabric technology, smart swimwear, and other smart features are expected to lead to increased demand for women’s sports and swimwear.

[Q]: Which region offers the largest opportunity for sales of women’s sports and swimwear?
[A]: Asia Pacific is expected to be the largest market for women’s sports and swimwear, with an absolute dollar opportunity of $17.7 B (USD).