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Women’s T-shirts Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global women’s t-shirts products market was valued at USD 25.9 billion in 2022 and is projected to expand at a CAGR of 8.5% from 2023 to 2030. Women’s t-shirts are one of the most popular garments around the world and can be found in nearly every wardrobe. T-shirts are not just fashionable, but also comfortable and easy to wear. There is a huge demand for t-shirts with unique designs and patterns, as women are increasingly looking for fashionable, stylish clothing. The demand for women’s t-shirts has increased due to the availability of a wide variety of designs and colors. Furthermore, the growing trend of athleisure wear is driving the demand for women’s t-shirts due to their comfort and style.
In addition, the increasing popularity of online retail is also driving the demand for women’s t-shirts. The availability of a wide variety of t-shirts on online retail platforms offers customers a greater selection and convenience, which is fueling the demand. Additionally, the growing trend of customizing t-shirts is also driving the market growth. Customers can customize their t-shirts by adding their own design, text, or logos. Additionally, the increasing popularity of DIY t-shirts is propelling the demand for women’s t-shirts.
Furthermore, the growing demand for organic t-shirts is driving the demand for the market. Consumers are increasingly preferring organic t-shirts due to the rising awareness about the environment and the benefits of organic materials. Additionally, the increasing trend of sustainability is also driving the demand for organic t-shirts. The increasing demand for organic t-shirts has led to the development of eco-friendly t-shirts with organic materials such as organic cotton, hemp, bamboo, and soy.
The rising demand for eco-friendly t-shirts is also driving the market growth. There is a rising trend among consumers to opt for eco-friendly apparel due to the increasing awareness about the environment. Furthermore, the increasing trend of sustainability is propelling the demand for eco-friendly t-shirts. Consumers are increasingly opting for eco-friendly t-shirts made from sustainably sourced materials such as organic cotton, hemp, bamboo, and soy.
The increasing trend of customization has also boosted the demand for women’s t-shirts. Customers are increasingly looking for customized t-shirts that are unique and reflect their personality. Furthermore, the increasing popularity of DIY t-shirts is also driving the demand for women’s t-shirts. DIY t-shirts are becoming increasingly popular among women, as they allow them to customize their t-shirts in unique ways.
Product Insights
The T-shirt segment led the market and accounted for a share of around 45.3% in 2022. The growing demand for comfortable and versatile clothing has been driving the demand for t-shirts over the years. According to an article published by Her Style Code, in February 2020, sales of t-shirts are soaring due to increased demand for fashion-forward and versatile pieces. Furthermore, macro-level factors such as the growth of the e-commerce industry and rising disposable income among consumers are bolstering the demand for women’s t-shirts worldwide.
The tank top segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Growing adoption of trend-driven tank tops and the emergence of various tank top brands are some of the key factors driving the tank top market growth revenue. According to an article published by The Guardian, in October 2019, tank tops have become a staple piece in women’s wardrobe. In addition, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.
Distribution Channel Insights
The apparel stores segment is estimated to account for the highest market share of over 45.2% in 2022. The growth of the segment is primarily driven by the rising number of apparel stores and the increasing consumer inclination towards physical stores while purchasing apparels. According to a survey by Deloitte in 2020, almost 60% of the female population prefer to buy apparels in-store as they can try out multiple sizes, analyze the fit and feel of the fabric, and make an informed purchase decision. Moreover, apparel stores provide discounts and promotional offers on certain products, which further boosts the segment growth.
The online segment is anticipated to register the highest CAGR of 13.2% over the forecast period. The growth of the segment is mainly attributed to the rising adoption of e-commerce platforms by retailers. According to a survey by BigCommerce in 2020, around 48% of retailers are using e-commerce platforms to increase their online presence. In addition, companies are launching online websites and mobile applications to increase their brand visibility among consumers. For instance, in August 2020, H&M launched a new mobile application, which provides a personalized shopping experience and access to exclusive products and deals.
Type Insights
The basic segment accounted for the largest revenue share of 64.2% in the year 2022. The increasing demand for affordable and comfortable clothing items such as T-shirts among women is propelling the segment growth. Moreover, the rising trend of athleisure and casual dressing among women is boosting the demand for basic T-shirts. For instance, in October 2022, Nike launched a range of women’s T-shirts, called “Dress the part”, which is aimed at women who are interested in fashion and sports. Furthermore, the increasing trend of online shopping and e-commerce is supplementing the growth of the basic segment.
The designer segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The increasing focus on fashion and style among women is propelling the demand for designer T-shirts. In addition, the increasing number of fashion bloggers and influencers is creating awareness among the public regarding the latest trends and styles in the fashion industry. Furthermore, increasing disposable income and rising number of working women are supplementing the growth of the designer segment.
Regional Insights
North America is expected to account for the largest revenue share in the women’s t-shirts market. This can be attributed to the presence of a large number of fashion-conscious consumers in the region, who are willing to spend on premium quality products. Moreover, the presence of key players in the U.S. and Canada, such as Hanes and American Apparel, is expected to drive the growth in the region.
Europe is expected to witness the second-fastest growth in the coming years. Rising demand for fashionable and comfortable t-shirts due to the changing weather conditions in the region is a key factor driving the growth. Moreover, the trend of customizing t-shirts, such as adding logos and graphics for promotional purposes, is gaining traction in the region. For instance, in November 2021, e-commerce platform Spreadshirt launched an online customization tool for creating and printing customized t-shirts.
Financial Projections
In this part of the Women’s T-shirts business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Women’s T-shirts products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Women’s T-shirts products business comes from sales of t-shirts and other related products. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, sponsorship, fundraising, charitable events, and sales of promotional products.
Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s T-shirts products business running will be described. The list of operating expenses includes wages, materials, manufacturing, marketing and advertising, shipping, packaging, inventory management, insurance policies, utilities, and others.
Key companies & market share insights
Some of the key companies operating in the women’s t-shirts market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, H&M launched a new collection of women’s t-shirts with bright colors and bold prints.
– In August 2022, Zara launched a new collection of organic cotton t-shirts for women.
– In September 2022, Gap launched a collection of t-shirts with a range of sizes and colors.
Some of the prominent players in the women’s t-shirts market include:
– H&M
– Zara
– Gap
– Uniqlo
– American Eagle Outfitters
– Abercrombie & Fitch
– Forever 21
– Old Navy
– Forever New
– ASOS
Global Women's T-shirts Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s t-shirts market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Short Sleeved T-Shirts
– Long Sleeved T-Shirts
– Sleeveless T-Shirts
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What factors have been driving the growth of the women’s t-shirt market?
[A]: There are several factors that have been driving the growth of the women’s t-shirt market, including the increasing demand for comfortable clothing, the growing trend of athleisure and casualwear, the increasing preference for custom-made t-shirts, and the availability of a wide range of styles and designs. Additionally, the increasing number of fashion and lifestyle bloggers who promote these products have also been contributing to the growth of the market.
[Q]: What are some of the key trends in the women’s t-shirt market?
[A]: Some of the key trends in the women’s t-shirt market include the increasing demand for organic and sustainable materials, the growing preference for fashion-forward designs, the rise in the number of custom-made t-shirts, and the growing popularity of athleisure and casualwear.
[Q]: Who are the key players in the women’s t-shirt market?
[A]: Some of the key players in the women’s t-shirt market include Hanesbrands, Inc., Fruit of the Loom, Inc., Gildan Activewear Inc., American Apparel, Inc., and PVH Corp.
[Q]: What are the major regions that offer the largest opportunity for sales of women’s t-shirts?
[A]: North America is expected to be the most lucrative region for the women’s t-shirt market, due to the presence of a large number of key players and the increasing demand for fashionable and comfortable clothing. Additionally, Asia Pacific is expected to be the fastest-growing region during the forecast period, due to the rising disposable incomes and the increasing popularity of athleisure and casualwear.
[Q]: What are the key strategies adopted by the major players in the women’s t-shirt market?
[A]: The key strategies adopted by the major players in the women’s t-shirt market include expanding their product range, emphasizing on product innovation, and focusing on the development of sustainable materials. Additionally, they are also engaging in strategic collaborations and partnerships with fashion and lifestyle bloggers to increase their market presence.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

Women’s T-shirts Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global women’s t-shirts products market was valued at USD 25.9 billion in 2022 and is projected to expand at a CAGR of 8.5% from 2023 to 2030. Women’s t-shirts are one of the most popular garments around the world and can be found in nearly every wardrobe. T-shirts are not just fashionable, but also comfortable and easy to wear. There is a huge demand for t-shirts with unique designs and patterns, as women are increasingly looking for fashionable, stylish clothing. The demand for women’s t-shirts has increased due to the availability of a wide variety of designs and colors. Furthermore, the growing trend of athleisure wear is driving the demand for women’s t-shirts due to their comfort and style.
In addition, the increasing popularity of online retail is also driving the demand for women’s t-shirts. The availability of a wide variety of t-shirts on online retail platforms offers customers a greater selection and convenience, which is fueling the demand. Additionally, the growing trend of customizing t-shirts is also driving the market growth. Customers can customize their t-shirts by adding their own design, text, or logos. Additionally, the increasing popularity of DIY t-shirts is propelling the demand for women’s t-shirts.
Furthermore, the growing demand for organic t-shirts is driving the demand for the market. Consumers are increasingly preferring organic t-shirts due to the rising awareness about the environment and the benefits of organic materials. Additionally, the increasing trend of sustainability is also driving the demand for organic t-shirts. The increasing demand for organic t-shirts has led to the development of eco-friendly t-shirts with organic materials such as organic cotton, hemp, bamboo, and soy.
The rising demand for eco-friendly t-shirts is also driving the market growth. There is a rising trend among consumers to opt for eco-friendly apparel due to the increasing awareness about the environment. Furthermore, the increasing trend of sustainability is propelling the demand for eco-friendly t-shirts. Consumers are increasingly opting for eco-friendly t-shirts made from sustainably sourced materials such as organic cotton, hemp, bamboo, and soy.
The increasing trend of customization has also boosted the demand for women’s t-shirts. Customers are increasingly looking for customized t-shirts that are unique and reflect their personality. Furthermore, the increasing popularity of DIY t-shirts is also driving the demand for women’s t-shirts. DIY t-shirts are becoming increasingly popular among women, as they allow them to customize their t-shirts in unique ways.
Product Insights
The T-shirt segment led the market and accounted for a share of around 45.3% in 2022. The growing demand for comfortable and versatile clothing has been driving the demand for t-shirts over the years. According to an article published by Her Style Code, in February 2020, sales of t-shirts are soaring due to increased demand for fashion-forward and versatile pieces. Furthermore, macro-level factors such as the growth of the e-commerce industry and rising disposable income among consumers are bolstering the demand for women’s t-shirts worldwide.
The tank top segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Growing adoption of trend-driven tank tops and the emergence of various tank top brands are some of the key factors driving the tank top market growth revenue. According to an article published by The Guardian, in October 2019, tank tops have become a staple piece in women’s wardrobe. In addition, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.
Distribution Channel Insights
The apparel stores segment is estimated to account for the highest market share of over 45.2% in 2022. The growth of the segment is primarily driven by the rising number of apparel stores and the increasing consumer inclination towards physical stores while purchasing apparels. According to a survey by Deloitte in 2020, almost 60% of the female population prefer to buy apparels in-store as they can try out multiple sizes, analyze the fit and feel of the fabric, and make an informed purchase decision. Moreover, apparel stores provide discounts and promotional offers on certain products, which further boosts the segment growth.
The online segment is anticipated to register the highest CAGR of 13.2% over the forecast period. The growth of the segment is mainly attributed to the rising adoption of e-commerce platforms by retailers. According to a survey by BigCommerce in 2020, around 48% of retailers are using e-commerce platforms to increase their online presence. In addition, companies are launching online websites and mobile applications to increase their brand visibility among consumers. For instance, in August 2020, H&M launched a new mobile application, which provides a personalized shopping experience and access to exclusive products and deals.
Type Insights
The basic segment accounted for the largest revenue share of 64.2% in the year 2022. The increasing demand for affordable and comfortable clothing items such as T-shirts among women is propelling the segment growth. Moreover, the rising trend of athleisure and casual dressing among women is boosting the demand for basic T-shirts. For instance, in October 2022, Nike launched a range of women’s T-shirts, called “Dress the part”, which is aimed at women who are interested in fashion and sports. Furthermore, the increasing trend of online shopping and e-commerce is supplementing the growth of the basic segment.
The designer segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The increasing focus on fashion and style among women is propelling the demand for designer T-shirts. In addition, the increasing number of fashion bloggers and influencers is creating awareness among the public regarding the latest trends and styles in the fashion industry. Furthermore, increasing disposable income and rising number of working women are supplementing the growth of the designer segment.
Regional Insights
North America is expected to account for the largest revenue share in the women’s t-shirts market. This can be attributed to the presence of a large number of fashion-conscious consumers in the region, who are willing to spend on premium quality products. Moreover, the presence of key players in the U.S. and Canada, such as Hanes and American Apparel, is expected to drive the growth in the region.
Europe is expected to witness the second-fastest growth in the coming years. Rising demand for fashionable and comfortable t-shirts due to the changing weather conditions in the region is a key factor driving the growth. Moreover, the trend of customizing t-shirts, such as adding logos and graphics for promotional purposes, is gaining traction in the region. For instance, in November 2021, e-commerce platform Spreadshirt launched an online customization tool for creating and printing customized t-shirts.
Financial Projections
In this part of the Women’s T-shirts business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Women’s T-shirts products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Women’s T-shirts products business comes from sales of t-shirts and other related products. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, sponsorship, fundraising, charitable events, and sales of promotional products.
Projecting Expenses
In this section, all the regular expenses related to keeping the Women’s T-shirts products business running will be described. The list of operating expenses includes wages, materials, manufacturing, marketing and advertising, shipping, packaging, inventory management, insurance policies, utilities, and others.
Key companies & market share insights
Some of the key companies operating in the women’s t-shirts market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, H&M launched a new collection of women’s t-shirts with bright colors and bold prints.
– In August 2022, Zara launched a new collection of organic cotton t-shirts for women.
– In September 2022, Gap launched a collection of t-shirts with a range of sizes and colors.
Some of the prominent players in the women’s t-shirts market include:
– H&M
– Zara
– Gap
– Uniqlo
– American Eagle Outfitters
– Abercrombie & Fitch
– Forever 21
– Old Navy
– Forever New
– ASOS
Global Women's T-shirts Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global women’s t-shirts market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Short Sleeved T-Shirts
– Long Sleeved T-Shirts
– Sleeveless T-Shirts
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

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This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
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