The global wrapping tissue products market was valued at USD 1.6 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Wrapping tissue products are widely used for packaging of gifts, flowers, and food products. Furthermore, tissue paper is increasingly being used for product wrapping in the retail sector owing to its lightweight and softness. The market is driven by the increasing demand for wrapping tissue products for various applications, such as flower packaging and gift wrapping.

The increasing demand for eco-friendly wrapping tissue products is driving the market growth. The rising awareness among consumers regarding environmental protection is encouraging the use of recyclable and biodegradable wrapping tissue products. For instance, in March 2021, BCT Packaging, a US-based company, launched a new line of biodegradable wrapping tissue papers. The company claims that the new wrapping tissue papers are made from sustainable sources and are 100% recyclable and compostable.

Furthermore, the market is witnessing a surge in demand for customized wrapping tissue products. Market players are introducing customized wrapping tissue papers with various colors and prints to cater to the requirements of their customers. For instance, in January 2021, a Spanish company, Grupo Papeles Monzon, launched a new line of customized wrapping tissue papers. The company offers customized wrapping tissue papers with various colors, textures, and thicknesses.

The market is further driven by the increasing popularity of online shopping. The availability of wrapping tissue products on e-commerce platforms is driving the sales of these products. Also, the increasing trend of gifting among millennials is propelling the market growth. The increasing demand for wrapping tissue products for gifting gifs, flowers, and other products is contributing to the market growth. Furthermore, the introduction of innovative product designs is creating potential opportunities for the market. For instance, in August 2021, a US-based company, The Gift Wrap Company, launched a new line of wrapping tissue paper with innovative designs and colors. The company offers a wide range of wrapping tissue paper products in various styles, sizes, and colors.

The gift wrap segment is anticipated to register the highest CAGR over the forecast period. Growing demand for decorative wrapping paper for various occasions such as birthdays, anniversaries, and holidays is likely to drive the growth of the market. Furthermore, several companies are introducing innovative designs and customized wrapping paper to cater to the ever-changing needs of the customers. According to Zazzle in December 2020, a survey conducted by them revealed that the gift wrap sector accounted for the highest share of the wrapping tissue market.

The food packaging segment is expected to witness significant growth over the forecast period. Growing demand for ready-to-eat food products, increasing demand for sustainable and eco-friendly packaging solutions, and rising convenience food consumption are some of the factors driving the market growth. Moreover, increasing demand for food-grade wrapping tissue products is expected to further propel the demand for wrapping tissue products in the food packaging sector.

The supermarkets and hypermarkets segment held the major share of over 34.2% in 2022. Supermarkets and hypermarkets are preferred by consumers due to their convenience and availability of a wide range of wrapping tissue products. Supermarkets and hypermarkets also offer a variety of products and services, including discounts and loyalty programs. For instance, in 2021, Tesco, a leading supermarket chain in the UK, launched a loyalty program for its consumers in which customers can earn points for every purchase and redeem them for discounts on future purchases.

The online segment is expected to witness the highest CAGR of 13.2% over the forecast period. The increasing penetration of smartphones and internet-enabled devices is fueling the growth of the online segment. The rising trend of online shopping has shifted the focus of consumers towards buying wrapping tissue products online. Online retailers offer discounts and offers on wrapping tissue products, which further entices consumers to shop online. For instance, in December 2021, Amazon launched a range of wrapping tissue products with discounts up to 30%.

The standard segment accounted for the largest market share of 58.2% in the year 2022. The increasing demand for the product in the packaging of consumer goods across the globe is propelling the growth of the segment. Moreover, the standard wrapping tissue is cost-effective and easily available in the market which is further driving the market. Furthermore, the standard wrapping tissue is commonly used for making bouquets, flower delivery, gift wrapping, and other DIY decorations. This is also contributing to the growth of the segment.

The premium segment is expected to expand at the highest CAGR of 10.7% over the forecast period. The increasing demand for the product from the luxury market is a key factor driving the segment. Moreover, the availability of different prints, textures, and materials is further increasing the demand for premium wrapping tissue. Additionally, the introduction of eco-friendly wrapping tissue by various companies is also driving the segment. For instance, in May 2022, Paperchase, a London-based stationery retailer, introduced a new range of eco-friendly wrapping paper and tissue made from recycled materials. This is likely to propel the growth of the segment over the forecast period.

Europe dominated the market and accounted for the largest revenue share of over 43.2% in 2022. This growth can be attributed to the rising awareness among consumers regarding eco-friendly packaging solutions. The growing demand for packaging solutions also drives the market growth. Moreover, the growth of the retail sector in the region is expected to further propel the growth of the market. For instance, in April 2021, IKEA announced the launch of its new wrapping tissue paper made from recycled plastic bottles in Germany.

Asia Pacific is expected to witness significant growth in the coming years. Rising disposable income coupled with the growing demand for eco-friendly packaging products is expected to drive the market in this region. Moreover, the e-commerce sector is booming in countries such as China, India, and Japan, which is further expected to augment the demand for wrapping tissue products in the region. For instance, in May 2021, Alibaba Group announced the launch of its new wrapping tissue product line with eco-friendly packaging in China.

In this part of the Wrapping Tissue Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts typically include cash flow projections and capital requirements for your wrapping tissue products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a wrapping tissue products business comes from the sale of wrapping tissue products. Depending on the type of business, additional revenue sources can include advertising, sponsorships, and donations. Here you will find a list of all possible sources of profit.

Projecting Expenses
In this section, all the regular expenses related to keeping the wrapping tissue products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, you will need to consider the costs associated with the purchase of raw materials, packaging, and the distribution of the products.

Some of the key companies operating in the wrapping tissue products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Georgia-Pacific LLC launched Dixie Everyday paper plates and bowls.

– In August 2022, Kimberly-Clark Corporation launched Kleenex Ultra Soft tissue paper.

– In October 2022, Procter & Gamble Co. launched Charmin Ultra Soft toilet paper.

Some of the prominent players in the wrapping tissue products market include:

– Georgia-Pacific LLC
– Kimberly-Clark Corporation
– Procter & Gamble Co.
– Unicharm Corporation
– Hengan International Group Company Limited
– Cascades Inc.
– Metsa Group
– S.C.A. Hygiene Products
– Sofidel Group
– APP (Asia Pulp & Paper)

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global wrapping tissue products market based on product, usage, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Foil Wrapping Tissue
– Kraft Wrapping Tissue
– Others

2. Usage Outlook (Revenue, USD Million, 2017 – 2030)

– Gift Wrapping
– Packaging
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Wrapping Tissue Products Market?
[A]: The wrapping tissue products market is driven by factors such as the growing demand for packaging materials in the consumer sector, increasing global population, rising disposable income, and the increasing popularity of online retailing. Additionally, changes in consumer preference towards eco-friendly packaging and the rising demand for customized packaging solutions are also expected to drive the market.

[Q]: What are the Key Market Segments for Wrapping Tissue Products?
[A]: The wrapping tissue products market can be segmented into paper, plastic, and others. The paper segment is expected to account for the largest share of the market during the forecast period, due to the increasing demand for paper-based wrapping tissue products in the consumer sector.

[Q]: Who are the Key Players in the Wrapping Tissue Products Market?
[A]: Key players in the wrapping tissue products market include Georgia-Pacific LLC, International Paper Company, Mondi Group, Procter & Gamble, and UPM-Kymmene Corporation.

[Q]: What are the Major Regions of the Wrapping Tissue Products Market?
[A]: Major regions of the wrapping tissue products market include North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to account for the largest share of the market during the forecast period.

[Q]: What Factors are Expected to Restrain the Market?
[A]: Factors such as the rising cost of raw materials, the imposition of strict regulations on the manufacturing of packaging materials, and the increasing preference for reusable packaging are expected to restrain the market.