The global yoga clothing products market was valued at USD 7.6 billion in 2022 and is expected to grow at a CAGR of 6.2% from 2023 to 2030. The market is driven by the increasing popularity of yoga as an exercise and relaxation routine, which is boosting the demand for yoga clothing. The growing awareness of the importance of fitness, coupled with the rising trend of athleisure, is driving the demand for yoga clothing. Furthermore, the emergence of new and innovative yoga clothing products is also driving the demand. For instance, in November 2021, Adidas launched its new range of yoga apparel, which was designed to be comfortable and stylish.

The increasing demand for eco-friendly clothing is expected to drive the market growth during the forecast period. The demand for such clothing is increasing due to the rising awareness of the environment and its benefits. Additionally, manufacturers are introducing yoga clothing made from sustainable materials such as organic cotton, hemp, and bamboo, which is driving the market. For instance, in April 2021, prAna launched a collection of sustainable yoga clothing made from recycled plastics.

The increasing number of yoga classes and yoga studios is creating a surge in the demand for yoga clothing. The growing popularity of yoga has created a need for more yoga studios, leading to an increase in the demand for yoga apparel. Moreover, the growing popularity of online yoga classes has also driven the demand for yoga apparel. Furthermore, the increasing number of yoga competitions is expected to boost the demand for yoga apparel as athletes need specialized clothing for better performance.

The increasing number of celebrity endorsements and brand collaborations is also driving the market of yoga clothing. Manufacturers are partnering with celebrities to promote their products, which is helping to boost the demand for yoga clothing. For instance, in April 2021, Lululemon collaborated with model Gigi Hadid to launch a collection of yoga and exercise apparel. Moreover, the increasing trend of athleisure is creating a surge in the demand for yoga clothing. Consumers are increasingly opting for comfortable yet stylish yoga clothing that can be worn both in and outside the gym.

The apparel segment is estimated to hold the largest market share of 33.4% in 2022. Growing demand for comfortable and stretchable clothing is driving the segment growth. According to a survey conducted by the NPD Group, in 2019, 47% of yoga practitioners wore yoga pants or tights during their yoga practice. Moreover, increasing awareness among consumers regarding the benefits of yoga and fitness is expected to drive the demand for yoga apparel. Furthermore, the rise in demand for organic and sustainable apparel is further boosting the segment growth.

The accessories segment is anticipated to register the fastest CAGR of 8.7% over the forecast period. Increasing demand for yoga accessories such as yoga mats, bolsters, and blocks among yoga practitioners is propelling the segment growth. According to an article published by the Yoga International, in October 2018, the use of yoga props helps in achieving the correct posture during yoga practice. Furthermore, the increasing demand for eco-friendly and sustainable materials such as recycled plastic, cork, and rubber is expected to boost the segment growth over the forecast period.

The physical stores segment accounted for the largest share in 2020. The growth of the segment is mainly attributed to the rising number of fitness centers, gyms, and yogashalas. According to an article by the International Business Times, in 2020, the number of fitness centers in the United States increased by 3.5% from 2019. The increasing number of physical stores helps yoga enthusiasts to purchase yoga clothing from the stores. Moreover, physical stores provide customers with the freedom to select the desired product by touch and feel, which is not possible in the case of online stores.

The online segment is expected to expand at the highest CAGR of 12.4% over the forecast period. Increasing internet penetration and the rising trend of online shopping have contributed to the growth of the online segment. Moreover, online stores offer customers with a wide variety of yoga clothing with different designs, colors, sizes, and patterns, at competitive prices. Additionally, numerous retail sites and e-commerce stores offer customer-friendly services, such as doorstep delivery, cash-on-delivery, and return or exchange of products. Thus, customers can purchase the desired product at their convenience.

The athleisure segment accounted for the largest revenue share of 54.3% in the year 2022. Expansion of retail outlets, online stores, and innovative product offerings are some of the major factors driving the growth of the segment. Additionally, the growing demand for yoga and athleisure clothing in countries such as the U.S., U.K., Germany, and China is also driving the growth of the segment. For instance, in May 2021, Lululemon, an athleisure clothing company, opened its first store in Shanghai, China.

The performance segment is expected to expand at the highest CAGR of 10.1% over the forecast period. Growing popularity of running, yoga, and other fitness activities among individuals is driving the demand for performance clothing. Additionally, increasing awareness about health and fitness and rising disposable income in developing regions are also driving the demand for performance apparel. For instance, in April 2021, Lululemon launched a performance apparel collection for men in India. The collection comprises of shorts, tops, and jackets with features such as sweat-wicking, four-way stretch, and odor-resistant fabrics.

Asia Pacific is expected to dominate the market and account for the largest revenue share of over 32.6% in 2022. The region is home to prominent players, such as Lululemon and Nike, who manufacture a wide range of yoga clothing products. Additionally, the region is witnessing an increase in the number of wellness centers, which is further expected to drive the growth of the market. For instance, in April 2021, Wellness India Group opened its first center in India for yoga and meditation.

North America is expected to witness steady growth in the coming years. The presence of key players, such as Lululemon and Nike, and the growing penetration of athleisure fashion among consumers is expected to drive the growth of the market in the region. Additionally, the increasing number of yoga classes, events, and retreats in the region is expected to further boost the market growth. For instance, in April 2021, Lululemon organized a virtual retreat in partnership with meditation app Calm.

In this part of the yoga clothing products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your yoga clothing products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a yoga clothing products business comes from the sales of clothing items such as yoga pants, tops, jackets, and accessories. Other possible sources of profit include revenue from sponsorship, fundraising events, and the sale of promotional materials.

Projecting Expenses
In this section, all the regular expenses related to keeping the yoga clothing products business running will be described. The list of operating expenses includes wages, rent, utilities, advertising, taxes, and insurance policies. Additionally, the cost of materials, packaging, and shipping will need to be taken into consideration.

Some of the key companies operating in the yoga clothing market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nike Inc. launched the Nike Air Yoga collection, which includes yoga pants, tops, shorts, and bras.

– In August 2022, Adidas AG launched the Yoga Collection, which includes yoga pants, tops, shorts, and tanks.

– In November 2022, Lululemon launched the Rise and Shine collection, which includes yoga tanks, leggings, and bras.

Some of the prominent players in the yoga clothing market include:

– Nike Inc.
– Adidas AG
– Lululemon
– Gap Inc.
– PUMA
– Under Armour
– Prana
– AYG
– Spiritual Gangster
– Outdoor Voices

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global yoga clothing products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tops
– Bottoms
– Sports Bras
– Socks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Yoga Clothing Product Innovation?
[A]: With technology breakthroughs accelerating, businesses are implementing cutting-edge production methodologies to improve productivity and output while also instilling excellent manufacturing standards and product innovation. Product positioning and customer-specific category specification has been a source of worry for the manufacturer. However, the simple introduction of extra functionalities within the product is increasingly raising its demand from customers.

In the yoga clothing industry, design innovation is on the rise. Innovations in yoga apparel are expected to influence the yoga clothing market. Consumers are interested in items that bring comfort, convenience, and style to their yoga practice, whether they be product improvements, design innovations, feature additions, or smart fabrics.

[Q]: Who are the Key Players in the Yoga Clothing Market?
[A]: Lululemon Athletica, Nike Inc., Gap Inc., Adidas AG, VF Corporation, and Under Armour, Inc.

[Q]: Which Region Offers the Largest Opportunity for Sales of Yoga Clothing?
[A]: With an absolute dollar opportunity of $8 B (USD), North America is expected to be lucrative for yoga clothing market.

[Q]: What are the factors driving the yoga clothing market?
[A]: Key factors such as the growing popularity of yoga, an increase in the number of yoga studios, and increased spending on yoga clothing are expected to drive market growth over the forecast period.