The global yogurt and probiotic drinks market was valued at USD 116.7 billion in 2022 and is anticipated to expand at a CAGR of 10.2% from 2023 to 2030. The increasing consumer preference for healthier and natural food products is driving the growth of the market. Furthermore, the growing demand for convenient food products is propelling the demand for yogurt and probiotic drinks. For instance, in October 2021, Danone launched a new yogurt range, ‘Danio’, in the UK to cater to the growing demand for convenience. Additionally, the rising health consciousness among consumers is expected to drive the demand for yogurt and probiotic drink products.

The rising demand for probiotic drinks, such as kefir, kombucha, and yogurt drinks, is further driving the growth of the market. Probiotic drinks are rich in beneficial bacteria and are known to improve gut health and digestion. Moreover, the launch of new products and flavors by key players is expected to further drive the market growth. For instance, in March 2022, Chobani, Inc. launched a new probiotic-powered smoothie range, ‘Smooth & Creamy’, in the US.

The rising number of working women is expected to fuel the demand for yogurt and probiotic drinks. Working women prefer quick and easy-to-consume food products, which are easily available and require minimal preparation time. This is expected to fuel the demand for yogurt and probiotic drinks as they are convenient and healthy. Furthermore, the increasing demand for flavored and functional yogurt and probiotic drinks is expected to drive the market in the coming years. For instance, in December 2021, Danone launched a new range of flavored and functional yogurt in the Netherlands.

Moreover, the growing trend of snacking is expected to further fuel the growth of the market. Yogurt and probiotic drinks are preferred over other snacks due to their healthy benefits. Thus, the manufacturers are introducing new flavors, such as strawberry and mango, to cater to the increasing demand for yogurt and probiotic drinks. Furthermore, the increasing popularity of probiotic drinks among consumers is expected to drive the market in the coming years. For instance, in December 2021, The Coca-Cola Company launched a new probiotic drink, ‘Smartwater Sparkling Probiotic’, in the US.

The yogurt segment led the market and accounted for a share of around 37.2% in 2022. The popularity of yogurt as a healthy snack is one of the major factors driving the market growth. Yogurt helps in improving digestion and is a rich source of protein, vitamin, and minerals. According to a study published by the International Journal of Food Sciences and Nutrition, in November 2019, yogurt is a good source of calcium, magnesium, and phosphorus and the presence of these micronutrients helps in improving the body’s immune system. Furthermore, increasing health awareness among consumers and rising demand for food products with natural ingredients are expected to drive the demand for yogurt products over the forecast period.

The probiotic drinks segment is projected to expand at the fastest CAGR of 8.7% over the forecast period. Probiotic beverages are becoming increasingly popular as a healthier alternative to sugary soft drinks. According to an article published by Global Market Insights, in June 2019, probiotic drinks are gaining traction owing to the health benefits associated with them such as improved digestive health and immunity boosting. Additionally, rising demand for fermented beverages such as kombucha, kefir, and yogurt smoothie among others is expected to propel the segment growth over the forecast period.

The supermarkets and hypermarkets segment held the largest share in the yogurt and probiotic drink products market in 2022. The segment is expected to grow due to the increasing consumer preference for supermarkets and hypermarkets as a primary source for purchasing food and beverages items. The convenience of supermarkets and hypermarkets enables customers to easily compare products and prices, which leads to the fast purchase of products. In addition, the presence of a wide variety of yogurt and probiotic drink products enables customers to get the best deals and discounts.

The online segment is anticipated to witness the fastest growth during the forecast period. The rapid development of e-commerce in the food and beverage industry has enabled companies to increase their brand visibility among customers. For instance, in 2021, Chobani launched Chobani Shop, an online store for its yogurt and probiotic drink products. The shop allowed consumers to access multiple flavors, with the ability to purchase single-serve cups, larger size containers, and multipack options. The online store also offered exclusive products and delivery services for customers.

The traditional yogurt segment accounted for the largest revenue share of 78.4% in the year 2022. Factors such as the increasing trend of health consciousness in the society and the widening availability of traditional yogurt products are driving the growth of the segment. Moreover, many companies are launching new products with innovative flavors and packaging, which is further propelling the segment’s growth. For instance, in January 2021, Danone launched a range of creamy yogurts called ‘Danone Creamy’ in the U.K. market. The product range includes creamy vanilla, coffee, and strawberry flavors.

The probiotic drink segment is anticipated to expand at the highest CAGR of 10.7% over the forecast period. The increasing demand for functional drinks, along with the growing consumption of probiotic drinks for their health benefits, such as improved digestive health, are the key factors driving the growth of the segment. Furthermore, companies are launching new products with innovative flavors to attract more customers. For instance, in May 2021, Yakult launched a new probiotic drink called ‘Yakult Plus+’ in the U.K. market. The product is enriched with vitamins, minerals, and probiotics.

Europe is expected to account for the largest revenue share of over 37.7% in 2022. The development of new products, such as probiotic drinks, is a major factor driving the growth of the market in the region. For instance, in October 2020, Danone launched a new drink in the U.K. called Activia Protein, which is a dairy-based drink with added proteins and probiotics.

Asia Pacific is expected to witness the fastest growth in the coming years. Growing demand from countries such as China, India, and Japan is expected to drive the growth of the market in the region. The rising health consciousness among consumers is also expected to contribute to the growth of the market in the region. For instance, in October 2020, Yakult launched a limited-edition probiotic drink in Singapore.

In this part of the yogurt and probiotic drink products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your yogurt and probiotic drink products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a yogurt and probiotic drink products business comes from sales of the yogurt and probiotic drink products. Here you will find a list with a description of other possible sources of profit such as fundraising, sales of ingredients and other related items, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the yogurt and probiotic drink products business running will be described. The list of operating expenses includes ingredients and materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the yogurt and probiotic drink market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Danone launched a new range of probiotic drinks for adults, called Actimel Plus.

– In October 2022, Chobani launched a new line of yogurt-based probiotic drinks, called Pro-Boost.

– In November 2022, Nestle launched a new probiotic drink called YoPro, designed to provide a boost of energy.

Some of the prominent players in the yogurt and probiotic drink market include:

– Danone
– Chobani
– Nestle
– Yakult
– Coca-Cola
– Dairy Farmers of America
– Fonterra Co-operative Group
– Yoplait
– General Mills
– Lactalis Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global yogurt and probiotic drinks market based on type, form, distribution channel, and region:

1. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Dairy Yogurt
– Non-Dairy Yogurt
– Probiotic Drinks

2. Form Outlook (Revenue, USD Million, 2017 – 2030)

– Powder
– Liquid

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Factors are Driving the Growth of the Yogurt and Probiotic Drink Market?
[A]: The rise in health awareness and increasing consumer preference for probiotic-enriched food products are the primary factors driving the growth of the yogurt and probiotic drink market. The growing demand for food products that offer health benefits, such as improved digestive health and immunity, is also contributing to the market’s growth. In addition, the growing demand from the foodservice industry is expected to further drive market growth.

[Q]: Which Region Offers the Largest Opportunity for Sales of Yogurt and Probiotic Drinks?
[A]: North America is expected to be the largest market for yogurt and probiotic drinks, with an absolute dollar opportunity of $4.8B (USD). The region is expected to be driven by the higher consumption of functional foods and drinks among consumers in the region.

[Q]: Who are the Key Players in the Yogurt and Probiotic Drink Market?
[A]: Key players in the yogurt and probiotic drink market include Nestle SA, Danone, General Mills, PepsiCo, Inc., Yakult Honsha Co., Ltd., and Groupe Lactalis S.A.

[Q]: What are the Key Strategies Adopted by Manufacturers?
[A]: Key strategies adopted by manufacturers include product launches, collaborations, mergers and acquisitions, and expansion of their product portfolio. For instance, in 2019, Danone introduced a new yogurt drink, ‘Danonino Probiotic’, in the Italian market. The company also launched a new range of probiotic yogurt drinks in the European market.

[Q]: What are the Trends Shaping the Yogurt and Probiotic Drink Market?
[A]: The growing demand for vegan yogurt, the increased demand for organic yogurt, and the rising demand for functional yogurt are the key trends shaping the yogurt and probiotic drink market. Additionally, the increased demand for probiotic-enriched beverages, such as kombucha, is also driving the market’s growth.