The global yogurt drink products market was valued at USD 11.2 billion in 2022 and is projected to witness a CAGR of 6.5% from 2023 to 2030. Increasing health consciousness and the rising demand for healthy beverages are among the major factors driving the growth of the market. Yogurt drinks are an ideal mid-day snack owing to their low-calorie content and functional ingredients. Additionally, the growing popularity of flavored yogurt drinks for breakfast is driving the market growth. For instance, in March 2021, Dannon reached out to the health-conscious consumers with the new Danimals Smoothies with half the sugar of other leading brands.

The increasing demand for probiotic beverages is likely to be one of the key trends that will gain traction in the market. Probiotics are beneficial microorganisms that help maintain a healthy gut and enhance digestion. Probiotic beverages are gaining popularity due to their health benefits, and this is expected to drive the market in the coming years. For instance, in January 2021, Yakult launched a new range of probiotic yogurts drinks in India, which are gluten-free, fat-free, and made with real strawberry and mango flavors.

The growing trend of fortifying yogurt drinks with other ingredients such as vitamins, minerals, and dietary fibers is expected to propel the market growth in the coming years. For instance, in August 2021, Danone introduced a new range of fortified yogurt drinks in India, under the brand name ‘Vitality’. The new range consists of fortified yogurt drinks enriched with vitamins and minerals such as vitamin A, D, B12, and iron. Furthermore, manufacturers are introducing yogurt drinks in different flavors to attract a larger consumer base. For instance, in April 2021, Amul launched a new range of flavored yogurt drinks in India in flavors such as mango, orange, and anjeer.

The increasing demand for convenience and on-the-go products is likely to boost the market in the coming years. Yogurt drinks are an ideal option for consumers, as they are easy to carry and are widely available in various flavors. Furthermore, the increasing number of collaborations between manufacturers and retailers is expected to drive the market growth. For instance, in December 2021, Danone entered into a collaboration with Flipkart, India’s largest online store, to sell its yogurt drinks on the platform. This collaboration is expected to provide a wide reach to the yogurt drinks and fuel the market growth.

The flavored yogurt drinks segment accounted for the largest share in the market in 2020. The growth of the segment is attributed to the increasing consumer preference for flavored yogurt drinks over the years. According to an article published by The Nielsen Company, in 2019, flavored yogurt drinks saw a 23% increase in sales, compared to 2018. This is mainly due to the availability of a wide range of flavors, convenience in packaging, and the increasing health consciousness among consumers.

The unsweetened yogurt drinks segment is expected to expand at the fastest CAGR of 9.2% during the forecast period. Increasing demand for unsweetened yogurt drinks among health-conscious customers, along with the growing consumption of plant-based products is driving the growth of the segment. Furthermore, the availability of dairy-free, sugar-free, and gluten-free yogurt drink products is further accelerating the growth of this segment.

The supermarkets and hypermarkets segment captured the major share of over 37.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase food and beverage products. According to a study by Euromonitor International in 2020, consumers prefer supermarkets & hypermarkets as they offer a wide variety of yogurt drinks brands, flavors, and packages at an affordable price.

The convenience stores segment is anticipated to expand at the highest CAGR of 12.5% over the forecast period. The rising number of convenience stores in both urban and rural areas is driving the growth of the segment. Moreover, the rising number of working-class individuals, who have limited access to supermarkets & hypermarkets, is further driving the demand for yogurt drinks through convenience stores.

The online segment is also expected to register a significant growth rate over the forecast period. E-commerce development in the food and beverage industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Yakult launched its online store to enable customers to purchase its products over the internet. The website also provides detailed product information and nutritional facts to help customers make informed decisions.

The conventional segment held the largest revenue share of 64.9% in the year 2022. The increasing demand for healthy products among the health-conscious population, especially during the COVID-19 pandemic, has increased the consumption of conventional yogurt drinks. Owing to its high nutritional value, many people are consuming conventional yogurt drinks as a healthy snack. Furthermore, the increasing availability of conventional yogurt drinks in the market in various flavors is further propelling the growth of the segment.

The organic segment is expected to witness a significant growth over the forecast period. The health benefits associated with organic yogurt drinks, such as natural probiotics, is driving the demand for these products. Moreover, the availability of organic yogurt drinks in various flavors is also boosting the demand for these products. The growing inclination of consumers towards organic products due to the awareness of health benefits of organic products is further driving the organic yogurt drinks market.

Europe is expected to witness significant growth in the coming years owing to rising demand for healthy food options in the region. Over the past few years, yogurt drinks have become a part of the everyday diet for many Europeans. Moreover, the increasing awareness regarding the health benefits of consuming yogurt drinks has led to the emergence of several startups in this field. For instance, in April 2022, U.K.-based startup Yoyo launched a yogurt drink containing probiotics and live cultures.

Asia Pacific is projected to be the fastest-growing region during the forecast period. Increasing population, rising disposable income, and changing lifestyles are some of the key factors driving the growth of the market in the region. Moreover, the presence of several local players, such as Yakult, Morinaga Milk, and Groupe Danone, is further expected to propel the growth of the market. For instance, in April 2021, Yakult launched a new yogurt drink in India.

In this part of the yogurt drink products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your yogurt drink products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a yogurt drink products business comes from the sales of the product. Other possible sources of profit include subscription services, bulk orders, and wholesale distribution.

Projecting Expenses
In this section, all the regular expenses related to keeping the yogurt drink products business running will be described. The list of operating expenses includes ingredients and packaging materials, labor costs, marketing and advertising, distribution costs, taxes, and others.

Some of the key companies operating in the yogurt drink products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Danone launched its plant-based range of yogurt drinks in the United Kingdom.

– In June 2022, Chobani launched a range of yogurt drinks with added probiotics in the United States.

– In August 2022, Nestlé introduced a range of fortified yogurt drinks with added minerals and vitamins in Europe.

Some of the prominent players in the yogurt drinks market include:

– Danone
– Chobani
– Nestlé
– General Mills
– Yoplait
– Yakult
– The Hain Celestial Group
– Fonterra Co-operative Group
– PepsiCo
– Siggi’s Dairy

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global yogurt drink products market based on product type, packaging type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Plain Yogurt Drinks
– Flavored Yogurt Drinks

2. Packaging Type Outlook (Revenue, USD Million, 2017 – 2030)

– Bottles
– Cartons
– Pouches
– Jars

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Yogurt drink products have experienced a surge in popularity in recent years as consumers look for healthier, more convenient and sustainable options. To meet this demand, manufacturers are innovating with new flavors, formulations, packaging and ingredients. Further, plant-based yogurt drinks such as oat milk and almond milk yogurt drinks are gaining traction among health-conscious consumers.

[Q]: Who are the Key Players in the Yogurt Drink Products Market?
[A]: Some key players in the yogurt drink products market include Danone, Chobani, LLC, FAGE International, S.A., General Mills, Inc., The Coca-Cola Company, Nestlé S.A., Yakult Honsha Co., Ltd., Lactalis Group, The Kraft Heinz Company, and PepsiCo, Inc.

[Q]: Which Region Offers the Largest Opportunity for Sales of Yogurt Drink Products?
[A]: Asia Pacific is expected to be the fastest-growing region in the yogurt drink products market due to the rising health consciousness among consumers. The high population density and growing disposable incomes in the region are expected to further drive the market.

[Q]: What are the factors driving the yogurt drink products market?
[A]: Factors such as the rising demand for organic and plant-based yogurt drinks, the growing health consciousness among consumers, the increasing consumption of yogurt drinks as a healthier alternative to sugary drinks, and the availability of a wide variety of flavors are driving the yogurt drink products market.