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Zero Waste Shampoo Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global zero waste shampoo products market was valued at USD 5.6 billion in 2022 and is projected to expand at a CAGR of 15.5% from 2023 to 2030. The growing demand for eco-friendly products has been driving the market growth. The rising awareness among consumers regarding environmental protection and sustainable development have been pushing them to opt for products that are sustainable and have minimal environmental impact. Furthermore, the advent of new technologies has enabled the production of zero-waste products. For instance, in June 2021, Lush launched a zero-waste shampoo bar in the UK, which is free from packaging and is made with natural ingredients.
The increasing consumer preference for organic ingredients in their personal care products has been driving the market. Moreover, the growing consumer awareness about the potential health benefits of using organic and natural ingredients is pushing them to opt for organic products. For instance, in August 2020, Green People launched a range of organic and natural zero-waste shampoo bars in the UK. The shampoo bars are made with natural, organic, and vegan-friendly ingredients.
Furthermore, the increasing trend of personalization is expected to drive the market. Customers are demanding customized products that are tailored to their specific needs. For instance, in June 2021, Lush launched its personalized zero-waste shampoo bar in the UK. The personalized shampoo bar is made with natural ingredients, and customers can customize it according to their hair type.
The rising demand from emerging markets such as India, China, and Indonesia is expected to provide lucrative opportunities for the market. The growth in these regions is mainly attributed to the increasing awareness about the benefits of using natural products and the growing disposable income of consumers. Furthermore, the rising trend of premiumization among consumers is pushing them to spend more on personal care products. As a result, companies are launching new products with advanced features to cater to the demand of customers. For instance, in April 2021, Unilever launched its new range of zero-waste shampoo bars in India. The product range consists of a variety of fragrances and is made with natural ingredients.
Product Insights
The bar shampoo segment accounted for the largest market share in 2022. The increasing popularity of natural and zero waste products among consumers is driving the growth of the segment. According to a survey conducted by Unilever in 2019, 62% of consumers stated that they prefer to buy sustainable products. Furthermore, the growing popularity of bar shampoos among consumers is also driving the segmental growth. According to a survey conducted by Porch, in 2018, more than 50% of consumers prefer bar shampoo over conventional products.
The conditioner segment is anticipated to expand at the fastest CAGR of 8.6% over the forecast period. Growing demand for natural and eco-friendly conditioners, increasing popularity of organic and natural products, and the emergence of various zero waste conditioner brands are some of the factors driving the segmental growth. According to a survey conducted by the Organic Trade Association, in 2020, more than 60% of consumers prefer conditioners that are free from harmful chemicals. In addition, rising awareness among consumers regarding the environmental impacts of plastic products is anticipated to further propel the demand for zero waste conditioners.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over XX% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase eco-friendly and zero-waste products. According to a study by FashionNetwork.com in 2020, men and women are more likely to buy eco-friendly and zero-waste products after touch and feel the experience in supermarkets & hypermarkets. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required zero-waste product.
The online segment is anticipated to expand at the highest CAGR of XX% over the forecast period. E-commerce development in the personal care and zero-waste product industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, [Company Name] launched [Website Name] dedicated to zero-waste shampoos. The website will offer brands across categories like organic, natural, and vegan shampoos. In addition, it will also offer the best brands and products for men and women along with expert advice and opinions on choosing the best zero-waste shampoo.
Type Insights
The solid shampoo segment accounted for the highest revenue share of 52.3% in the year 2022. The solid shampoo segment is expected to remain dominant over the forecast period due to the convenience of use, convenience of packaging, and easy storage. Solid shampoo is a substitute to liquid shampoo and requires less water to produce. The rising awareness regarding the environmental impact of the use of liquid shampoo is driving the demand for solid shampoos. Furthermore, the increasing adoption of zero-waste lifestyle is also expected to drive the growth of the segment in the next few years.
The liquid shampoo segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The convenience of use and the availability of a wide range of products are the major factors driving the segment. Increased marketing activities and product launches by major players have increased the popularity of the segment. For instance, in October 2020, Lush, a major manufacturer of liquid shampoo, launched a new range of zero-waste shampoos, which are packaged in recyclable bottles and are formulated with natural ingredients.
Regional Insights
Europe is estimated to hold the largest market share in 2022. Countries such as Germany, France, and the U.K. are leading the zero waste shampoo market in the region. The growing awareness about sustainable products and the increasing demand for eco-friendly personal care products are some of the factors driving the market growth. For instance, in February 2021, a leading French retailer, Carrefour, launched a zero waste shampoo range in the country in collaboration with the French start-up, Lamazuna.
Asia Pacific is expected to be the fastest-growing region in the forecast period. The increasing population, rising disposable income, and changing lifestyle are some of the factors driving the growth of the zero waste shampoo market in the region. In addition, the presence of numerous local and international players offering zero waste shampoo products is further contributing to the market growth. For instance, in May 2021, Unilever launched its new ‘Love Beauty and Planet’ zero waste shampoo range in India.
Financial Projections
In this part of the zero waste shampoo products business plan, we will provide a detailed breakdown of all income and expense categories associated with the business. These forecasts include cash flow projections and capital requirements. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a zero waste shampoo products business comes from the sale of the products. Additional sources of profit may include sponsorship, advertising, consulting services, and the sale of related products.
Projecting Expenses
In this section, all the regular expenses related to keeping the zero waste shampoo products business running will be described. The list of operating expenses includes costs for materials and supplies, wages, marketing and advertising, rent and utilities, insurance, legal and accounting fees, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the zero waste shampoo market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Unilever launched the Love Beauty & Planet range of zero-waste shampoos with 100% recyclable packaging.
– In May 2022, Lush Cosmetics launched a new range of zero-waste shampoos with minimal packaging.
– In June 2022, The Body Shop launched a range of zero-waste shampoos with refillable bottles.
Some of the prominent players in the zero waste shampoo market include:
– Unilever
– LUSH Cosmetics
– The Body Shop
– L’Oréal SA
– Procter & Gamble Co.
– Beiersdorf AG
– Burt’s Bees
– L’Occitane International SA
– The Clorox Company
– Himalaya Drug Company
Global Zero Waste Shampoo Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global zero waste shampoo products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Bar Shampoo
– Liquid Shampoo
– Powder Shampoo
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the growth of the global zero waste shampoo products market?
[A]: The growth of the global zero waste shampoo products market is primarily driven by increasing awareness among consumers regarding the environmental impacts of plastic packaging and growing demand for natural and organic personal care products. The increasing trend of purchasing sustainable and bio-degradable products, and the increasing number of initiatives aimed at reducing plastic waste are also driving the growth of the market.
[Q]: What are the major trends in the zero waste shampoo products market?
[A]: Major trends in the zero waste shampoo products market include growing demand for natural and organic products, increasing focus on sustainable packaging solutions, growing use of refillable containers, and the emergence of subscription-based services for zero waste products.
[Q]: Who are the key players in the global zero waste shampoo products market?
[A]: Key players in the global zero waste shampoo products market include Unilever, L’Oréal, Kimberly-Clark, The Clorox Company, Procter & Gamble, Ecover, and Method.
[Q]: What are the key regions in the global zero waste shampoo products market?
[A]: Key regions in the global zero waste shampoo products market include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
[Q]: What are the major challenges in the global zero waste shampoo products market?
[A]: Major challenges in the global zero waste shampoo products market include the availability of limited options and high cost of zero waste products. Additionally, the lack of awareness about zero waste products and the lack of infrastructure for recycling and waste collection are some of the major challenges faced by the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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