The global baby diapers market size was valued at USD 82.59 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.9% from 2023 to 2030. The market is projected to witness higher demand over the coming years owing to the rising awareness regarding child health. The shifting inclination toward high-quality and eco-friendly baby products is the major factor boosting the demand for biodegradable diapers across the globe. In addition, manufacturers are focusing on developing bio-ingredients-based baby diapers, which is also anticipated to propel the market growth over the coming years. The demand for baby diapers and baby essential care products surged during the pandemic as most parents stocked these products from supermarkets and grocery stores.

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The supply chain has been affected due to the stocking of the product; hence, manufacturers and distributors witnessed an increase in the demand for baby diapers. According to the article published on USA Today, in April 2022, Rebecca Dunphey, president of baby and childcare for Kimberly-Clark North America reported that the company is speeding its production by running its facilities and improving the supply chain. In the U.S., one-third of families struggle to provide enough baby diapers for their children. However, with the introduction of The End Diaper Need Act of 2021 by Sen. Tammy Duckworth in February 2021, low-income families would be able to afford diapers for their babies and toddlers.
The End Diaper Need Act will provide USD 200 million to social services every year between 2022 and 2025, which will contribute to diapers and related supplies. In addition, the bill will fund 200 medically necessary diapers per month for “medically complex children” through Medicaid. Such initiatives can create a significant positive impact on industry growth in the U.S. over the coming years. The purchasing power of consumers in North America and Europe is relatively high compared to other regions in the world. This higher purchasing power allows them to spend more on high-quality, premium baby products.
As a result, premium baby care products have a notable demand in the abovementioned regions.Countries with a high participation rate of women in the workforce are also expected to generate a high demand for baby products owing to the increased purchasing power. As of 2019, countries like Rwanda, Madagascar, Nepal, Burundi, Tanzania, Zimbabwe, Cambodia, Vietnam, South Sudan, and Iceland had the highest women’s labor force participation rate in the world. Therefore, product demand is expected to gain momentum in these countries in the coming years. Over the past few years, the use of baby diapers has increased worldwide, especially in Asia Pacific. The high birth rate in African countries is also enhancing product adoption.